Presentatie Via Desk 24062008

‘ Social’ versus ‘Corporate’ Wat kan er geleerd worden van de Social Networking hype? Lode Broekman Launch ViaDesk 7.0 Amsterdam, dinsdag 24 juni 2008

Indeling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definitie Social Networking ,[object Object]

Corporate versus Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Soorten sociale netwerken ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bron: Frank Janssen, Frankwatching

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trends en ontwikkelingen Nu: ‘Iedereen’ is ‘ Connected’

Marktleiders in Nederland ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bron: Marc de Vries, COO Hyves ¹, o.a. FD mei,‘08 2

Corporate Networking Werkt dit nu? En wat kan ‘social’ toevoegen?

W3 model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W1: Waarom? ,[object Object],[object Object],[object Object],[object Object],[object Object]

W1: Onderscheidend vermogen ,[object Object],[object Object],[object Object],[object Object],[object Object],bron: Tom Coates, Erwin Blom ¹

W1: Gebruikers versus beheerder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W2: Wie? ,[object Object],[object Object],[object Object],[object Object],[object Object]

W2.1: Online Identiteit - gebruikers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W2.2: Beheerder ,[object Object],[object Object],[object Object]

W3: Wat wordt er gedeeld, met Wie en Hoe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],‘ Social media’ ‘ Social & Corporate’

Lessen van profielensites ,[object Object],[object Object],[object Object],[object Object]

Case: E & Y + Facebook Zoek je doelgroep waar ze ‘uithangen’

Toekomst social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dank voor uw aandacht! Graaf Florislaan 9 Lode Broekman 1399 VL Muiderberg M +31 (0)6 811 32 975 [email_address] www.broekmanmarketingadvies.nl Broekman Marketing Advies

Presentatie Via Desk 24062008

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Presentatie Via Desk 24062008