101 ways to increase lead conversion without more money
How people search
1. 7 Myths about How, Where and Why people
search online for a car and what they do when
they get there
VINSolutions Dealer Advisory Board
Meeting Las Vegas NV 10.12.10
Larry Bruce President / CEO
MicrositesByU.com
@pcmguy.
4. 7 Myths that have been heaped on us
with little or no basis of actual behavior
•People trust 3rd parties more than the dealer
•Internet shoppers are price driven
•The internet is better for used than new cars
•Organic links are trusted more than
sponsored
•The long tail search phase
•People will go online and just come into the
dealership
•You can’t compete with the budget of the
OEM , AutoTrader or Cars.com
48. Integrated Channels
Budget ‐ $500
Honda Service for Schools
www.supplies4kids.com Service Your Honda and Help a child with School Supplies!
CTR – 7%
Conversion – 23%
50. Integrated Channels
Important: Service your Honda help a child get
school supplies http://bit.ly/4kids Haynes Honda
donates $1 for each RETWEET
Retweets – 1112
142 new followers
Conversions – 115 last count