1. Social Media Analysis Orlando’s Personal Fitness Little Rock, AR By: Lindsey Castrodale

2. Background Small, private gym About 130 clients/members in well developed suburbs of West Little Rock, AR Services Personal training, group exercise, pilates, nutrition planning, memberships, supplement sales Branding Personal, intimate workout setting. Customers greeted by name.

3. Analysis: SWOT

4. Analysis: Target Market & Goals Target Market Business or retired men and women ages 30-60. Older clients over 60 who are looking to stay healthy and in shape. Young professionals ages 25 to 35, working nearby. Middle school and high school athletes looking to take their training to the next level. Organization's online goals Orlando’s Personal Fitness has two main online goals. To increase number of corporate memberships and business accounts at the gym. To increase number of middle school and high school athletes looking to take their training to the next level.

5. Analysis: Existing Website and Existing Social Media Website Design is hard on the eyes Does not fit with Orlando’s brand Does not depict actual clients or gym Menu links are inaccessible YouTube Currently using YouTube to show client/trainer relations Videos are not linked to an account Videos are not tagged Videos are not audible with music and noise in background

8. Strategy: Existing Website and Existing Social Media Website Improve website design Ad images and logo to represent Orlando’s Personal Fitness Ad widgets to other social mediums Blog Post fitness, nutritional, workout, and supplement information Orlando has fitness writing experience Existing Social Media YouTube Use videos that better show client/trainer relationship Create an Orlando’s Personal Fitness YouTube channel Show videos of young athletes being trained to appeal to new target market Use tags in YouTube Videos

9. Strategy: New Social Mediums Facebook - Start an optimized Page Twitter - Use for promotions or as RSS Feed Delicious - Bookmark useful information about fitness and nutrition Hootsuite: - Manage social mediums from one Dashboard – Orlando’s has limited resources to manage social media YouTube - optimize Groupon - Excellent tool for reaching a new professional and educated market, great promotion with proven results. Idea for the future - Mobile Apps

10. Analytics and Metrics Facebook Insights Blog If intention is to generate leads then inquiries, amount of time spend on the website, and the number of repeat visitors are important metrics Google Analytics How people find your website, how they navigate through it, and how they become customers and clients.

11. Conclusion Time and commitment Constant engagement and interacting with clients Updated information Improvements MUST be made to existing website FIRST Update content Improve design Promote Orlando’s brand name