2. WE TALK ABOUT YOU.
We learn all about your company or organization.
Then we tell your story, in straightforward language,
with the right tone to reach your audience.
WE MAKE YOU LOOK GOOD.
Clean, uncluttered design.
Powerful images.
Print, web, media.
logos + brand identity
copywriting + editing
company / product names + taglines
stationery + business cards
advertisements
brochures flyers + mailers
presentations
posters
user manuals
invoices + other forms
trade show booths
sales letters
email marketing
RFP response packages
windhorse creative
3. take your hat off.
Sim’s Barber Shop
271 main street
great barrington
528 2511
YEAH, A MANICURE. Sim’s Barber Shop
main street
you got a problem great barrington
with that? 528 2511
GET A REAL BARBER.
Sim’s Barber Shop
271 main street
great barrington
528 2511
windhorse creative
4. BROADCAST YOUR OWN
RADIO SHOW!
Become a radio programmer on WBCR-lp! Tell us your idea
for your own radio show by August 1 and you might be able
to start your program October 1st!
Applications can be submitted at www.berkshireradio.org
or by downloading the application and mailing it in to:
WBCR, PO Box 152, Great Barrington, MA 01230.
Questions? Send us an email:
Tune in. Help out.
programming.committee@berkshireradio.org.
WBCR-lp 97.7-FM is our community radio station, heard in
Great Barrington and many other southern Berkshire towns,
and on the Internet at www.berkshireradio.org. We provide
the community with a production studio, training, and 24 x 7
local programming.
BE A DJ !
Do your thing WBCR
97.7 FM
on the air. Berkshire Community Radio
WBCR needs your help now to complete construction on our new studio. If we inform you, make you laugh, give you
something to dance to or something to think about, send your donation today, large or small. We’re depending on you.
WBCR-LP PO Box 152 Great Barrington, MA 01230 Donate online at www.berkshireradio.org
windhorse creative
5. Broadband is here. Broadband is here. Broadband is here.
Shopping. Browsing. Google. Gaming. Dating. Email.
Chatting. Music. News. Video. Tax filing. iTunes.
eBay. Email. Napster. Finance. Photos. Webcams. Web.
Webcasts. Podcasts. Travel. Business. Art. Our wireless broadband signal is Music.
Education. Training. Culture. VOIP. in your neighborhood now.* Video.
The whole Web at broadband speeds. Connect. Fast.
In South County now.* Need high-speed?
Need high-speed? We’re connecting our community! We’re connecting our community! Need high-speed? We’re connecting our community!
Call or sign up online at www.wispring.com.
Call or sign up online at www.wispring.com. Call or sign up online at www.wispring.com.
528-5008 528-5008 528-5008
* Now installing in Great Barrington, Sheffield, Egremont, and Alford. * Now installing in Great Barrington, Sheffield, Egremont, and Alford. * Now installing in Great Barrington, Sheffield, Egremont, and Alford.
windhorse creative
7. OH YEAH BABY
WBCR In the Flesh
First annual showcase concert featuring WBCR programmers
and their musical friends. All local talent.
Sat. March 21 at 8 pm
Searles Middle School Gym
tix $10
Doors open at 7, show starts at 8
Great Mexican dinner available at the show
(vegetarian or chicken) for only $7! Project Unity. We
Wine and beer cash bar. WBCR Communit ’re all in this together.
y Radio Fund Dri
Advnce tickets available Concerts, on-air
fund drive, bake ve
sale, book sale,
March 14-22
at Berkshire Gold and Silversmiths discounts at local World Water Day
businesses and film and food festiv
All concert and restaurants, and
152 Main Street Great Barrington. film tickets avail
able at Berkshire
more. Join us. al,
152 Main Street Gold and Silversmit
Great Barringto
n. h,
Christopher Splendorio & Steve Elling
Find out more
The Paul Rapp/Don McGrory Band 97.7 FM/berkshirerad
Deafened by Love io.org
The Last Chance Band
Barbara & Graham Dean
Rishi Connelly& Bob Balough
Nick Ring
Tom Ingersoll
Tyler Gasek
Dave Barrett-Scott Marks Horn Section
Surprise Guests
design: windhorse creative
www.berkshireradio.org
produced
in collaboration with
Rural Alliance
Come out
and support
your community
radio station.
windhorse creative
8. ss
hydrosorbent
Knowledge transport.
ss
hydrosorbent
ss
hydrosorbent
windhorse creative
9. Business-class broadband.
Meet Andy. Secure. Reliable.
He has the whole world
Some of the largest businesses in Berkshire County rely on Richmond
Business-class Networx for high-speed data transport services – colleges, hospitals
and medical groups, companies with offices around the world.
broadband. on his shoulders. We move their data files, digital imaging, medical records, video.
Securely and reliably, day after day.
We can engineer a surprisingly affordable, customized
Secure. Andy Hutchinson manages information
technology for Interprint. That means
broadband solution for
your business, too.
Reliable. keeping their Pittsfield systems in sync on a
real-time, 24/7 basis with Interprint’s plants
Call us.
in seven other countries on three continents.
The whole operation depends on that link –
sales, orders, production scheduling,
accounting, shipping, billing – everything.
When Interprint was planning the move
Some of to their new facility, they chose Richmond
the largest Networx to keep their voice and data
businesses
communications up and running.
in Berkshire
County rely on
Richmond Networx Here’s how Andy tells it:
for high-speed data
transport services – “ Richmond Networx came to us way in advance of our move, and offered to help switch our
colleges, hospitals and voice and data over with no interruptions. And they delivered.
medical groups,
auto dealerships, They were with us every step of the way, coordinating the whole telecomm effort. The
even local companies with Richmond Networx fiber-optic T1 lines were installed and tested even before we were ready to
offices around the world.
use them, and everything has worked flawlessly from day one.
We move their data files, digital
imaging, medical records, video. Oh, and one more thing: You know great customer service when you get it. At Richmond Networx,
Securely and reliably, day after day. you get a real person on the phone, every time. They know who you are and they understand your
business. They’ve returned our calls at night, from home, just to make sure that everything is working
We can engineer a surprisingly smoothly on our end. They’ve been there when we needed them. You just don’t get that from the big
affordable, customized phone companies.”
broadband solution for
your business, too.
Call us.
Interprint started out
in Pittsfield, and is now
part of a leading global
corporation. Interprint
USA ships 94 million meters voice + data + broadband + technology services Knowledge transport.
Knowledge transport. of décor paper a year.,
enough to go around
413.997.5000 rnetworx.com the world 2.3 times.
Richmond Networx keeps 413.997.5000 rnetworx.com 75 North Street, Pittsfield
75 North Street, Pittsfield
Interprint in touch with
the world. (413) 997-5000 rnetworx.com 75 North Street, Pittsfield
Knowledge transport.
It’s not about data.
It’s about business.
You can do business more efficiently, reduce risk, and
respond more effectively to your customers and vendors.
Richmond Networx can help.
We provide the latest network technology to move
and share information, reliably, day after day - financial
transactions, data files, digital imaging, video.
But more importantly, we understand how you use that
information to run your company. And we provide the
business expertise and support to make technology work
for you.
Voice. Data. Broadband. Technology Services.
413.997.5000 rnetworx.com 75 North Street, Pittsfield
windhorse creative
10. Peter S.
Barrett
Todd Williams + Associates P.C. sculpture
Architects in steel
peter@peterbarrettsculpture.com
Great Barrington MA 01230
Todd Williams, A.I.A., Principal
twilliams.twa@sbcglobal.net
419 Third Street Columbus, IN 47201
812.376.6745 Fax 812.376.6791 40 Locust Hill Road
413.528.4507
www.toddwilliamsarchitects.com
Todd Williams + Associates P.C. Architects
419 Third Street
Columbus, IN 47201
Todd Williams, A.I.A. 812.376.6745 Fax 812.376.6791
twilliams.twa@sbcglobal.net www.toddwilliamsarchitects.com
windhorse creative
11. ESCO
Energy Services Company
The lighting retrofit specialists
Better light. Lower cost.
E SCO Energy Services Company is a leader in the engineering, “How do I know that we’ll get ESCO offers you maximum energy savings, improved light quality,
installation, and financing of energy-efficient lighting systems the savings you estimated?” environmental benefits, and unsurpassed customer service. We
and equipment. We help our clients to achieve maximum energy The ESCO Verification of have an unparalleled track record in delivering turnkey industrial,
savings,improved light quality, and positive cash flow. Savings Program provides commercial, and institutional lighting upgrade projects.
digital measurements of We will perform a detailed survey of your lighting systems, and pro-
ExpEriEncE Now in our fourteenth year, ESCO has designed and actual kW savings before you vide comprehensive on-site energy savings and light level veri-
installed lighting system upgrades in over sixty million square feet of proceed. Our testing process fication tests before you commit to a project. We’ll design and
industrial, commercial, and institutional building space. Our track also includes verification install lighting and control systems at your facility with the least
record in large industrial lighting upgrade projects is unparalleled. of light levels, and gives possible disruption to your operations.
your team the opportunity
Turn-kEy SErvicES ESCO will handle every aspect of a successful to evaluate enhanced light ESCO completes retrofit projects with
lighting retrofit project for you, including building surveys, engineering, quality and aesthetics. minimal disruption to facility operations.
energy and maintenance savings analysis, energy savings and light
level verification, instal-
lation, project manage-
ment, waste recycling
and disposal, and utility
rebate processing.
projEcT ManagEMEnT
ESCO’s experienced
professional project
management team, not
just an installation crew
chief, manages all ESCO
Studies show that improved lighting
installations. Our Project can significantly increase worker
Managers are our frontline productivity.
representatives, respon- ESCO projects consistently deliver hard-
sible for our exceptional dollar energy savings of 40-70%.
ESCO has upgraded lighting in over 60 million on-time completion record
square feet of industrial, commercial, and insti- and high level of custom- “It’s not in our budget! How
tutional space. er satisfaction. can we do this?”
We offer a number of financing
public uTiliTy coordinaTion ESCO works hand-in-hand with options to help you meet your
public utility representatives to qualify your project for any applicable energy objectives. A project may
rebates. We handle all necessary paperwork, applications, site audits, be implemented with no initial New lighting technologies provide significant savings as well as improved
and verifications. We have secured millions of dollars of rebate capital outlay, and can deliver light quality.
incentives for our customers. ESCO is a Project Expediter (preferred positive cash flow from day one.
contractor-partner) with National Grid.
EnvironMEnTal As an EPA ‘Energy Star Partner’, ESCO “Saving energy sounds great!
provides lighting retrofit services that are consistent with national But what about light levels?”
guidelines established by the Environmental Protection Agency’s You can reduce your lighting
309 Pittsfield Road
Energy Star Program. Ask us how your organization can receive energy load by up to 70% while Lenox, MA 01240
national recognition for your voluntary contribution to a cleaner maintaining or increasing light Phone: 413.551.0055
planet and the reduction of greenhouse gases. levels and improving light quality. Fax: 413.551.0001 We have saved our clients more than
www.lightingretrofit.com 85 million kilowatt-hours of power.
windhorse creative
12. advisors to the retail industry
RAPID
ROLLOUT
OF RETAIL
TECHNOLOGY
REAL-WORLD
VETERANS
SOUND
ADVICE,
SOLID
CREDENTIALS
A SUPERIOR
RFP PROCESS
CLICKS&MORTAR WINTER 2005-06
C+M
Clicks and Mortar specializes in retail strategies, operational improvements, and IT infrastructure, implementation, and
integration. We help retail chains to leverage information to serve customers better, to keep product on the shelf, and
About Clicks & Mortar Disciplined
to realize the return on their technology investments. We believe that the success of our projects is measurable in real Consulting Technology
business performance, so we identify expected benefits early on, and establish metrics to ensure that projects deliver expected results. Clicks and Mortar works with clients to Selection
Our people have managed retail functions themselves for years. We understand the business, the technologies, and the organizational issues re-think retail business processes, and to Retail chains spend significant time and effort
required for success. Consulting employs proven, effective approaches that generate real results for you, real fast. assess the potential of new information evaluating and selecting technologies to support
technologies to improve operations. We a wide range of business functions: forecasting,
C&M people take full responsibility for the success of the work they do for you, making tangible contributions from the very first day of an employ well-established best practices for supply chain management, POS, eCommerce
assignment, and delivering value to your project immediately. We take a hands-on, detail-oriented approach, working closely with your team at retail IT implementation. applications, telecommunications, network
all levels. You get the advantages of ‘outside’ expertise, while Clicks and Mortar consultants work side-by-side with you. We work well with both management - to name a few.
business and technical staff, bridging the gap with insightful solutions Our people are retail veterans with
experience in the entire spectrum of How do you know that you’re making the
We offer you a broad range of consulting options. Some clients ask us to staff and manage entire projects, while others contact us when they need retail disciplines - they’ve run merchant right decisions? Clicks and Mortar employs
very specific help handling an ‘overflow’ situation. We are structured to deliver the highest value at extremely competitive consulting rates. Tell us organizations, store and logistics operations, a thorough and rigorous product evaluation
about your situation, and we’ll find the way to work with you to achieve your goals. led information technology and finance process, ensuring that your IT investments
departments. They average more than 20 support the needs of the business, and of your
We have solid credentials in core retail technologies, and more than 150 years of collective retail experience with some of the foremost retail and years of experience, in both retail and users.
consumer goods companies in America, including JC Penney, Barnes & Noble, General Nutrition Centers, Home Depot, K-B Toy Stores, Toys consulting organizations, and they bring
‘R’ Us, Helene Curtis, Johnson & Johnson, Proctor & Gamble, Best Buy, J Crew, Eckerd Drug, Pier 1 Imports, Federated Department Stores, and that expertise to you.
many others.
Retail IT Services Operations Expertise Effective
Our consultants deliver superior subject matter ex- Our people have managed retail functions them- Implementation
pertise in a wide range of core retail technologies. selves for years. We understand the business, Once the decision is made, you need to get
We’ve implemented and supported most of the the technologies, and the organizational issues the technology up and running as rapidly and
major retail enterprise applications on the market, required for success. smoothly as possible, with minimal disruption
and we know how to manage an orderly migration Merchandising to the business. We’re known for rapid, dis-
to new application environments. Our experience ciplined rollout of retail technologies. But we
can compress the timeframe required to complete Multi-channel
know that rapid deployment requires exhaus-
implementation projects. We deliver results on Distribution Center
tive and comprehensive up-front research and
time, on budget and on target. Supply Chain planning So we do it methodically, so there are
We can help you to anticipate future challenges, Product planning and allocation no surprises later on.
to understand what your competitors are planning, Procurement and replenishment The success of technology projects must also
and to bridge the gap between legacy applications Store operations be measured by how well the operational and
and the newest technology. Inventory management people issues have been addressed. Clicks
Information technology planning Cash management and Mortar’s change management skills have
been proven over and over again, for clients
Implementation / migration project man- Pricing and promotion in all retail segments, formats and sizes - from
agement Point of Sale startups to multi-billion dollar enterprises.
Software and hardware evaluation and
selection
Data cleansing and synchronization:
EDI / UCCNet
Budget review and recommendations
Vendor contract review, evaluation and advisors to the retail industry
negotiation
phone our vp of marketing at
Data integrity polices and compliance 1-800-330-3302 Ext. 61
Telecommunication audits and
installations www.clicksmortar.com
Business intelligence, data warehousing
and data marts
CLICKS&MORTAR WINTER 2005-06
CLICKS&MORTAR WINTER 2005-06
windhorse creative
13. Your single source for
precision engineered
medical instruments.
Ranfac has crafted medical instruments in America
since 1888, for orthopedics, hematology, radiology,
general surgery, and more.
Our seamless, integrated manufacturing platform
handles everything from the essentials of cutting and
grinding to the most advanced injection and
insert molding. And because we control every step
of the process, we deliver extreme precision at all
tolerances, and exceptionally fast turnaround time.
Ranfac gives you single-source convenience, fabricating
even the most complex instruments
from design through production, assembly,
sterilization, and packaging.
Bone Harvest, Access,
and Aspiration Needles
Ranfac’s Access needles are a full
palm design which allows the user total
control and comfort. The needle can be
manufactured in 8g thru 16g with many
needles available from stock. Point config-
urations can be customized as well
as the availability of adding cannula ports.
Ranfac 1.800.272.6322
www.ranfac.com
info@ranfac.com
America’s single source manufacturing facility.
windhorse creative
14. larry chernicoff band
an uncommon collaboration
roger the jester
We’d like to come
and perform for your
audience.
Call Larry Chernicoff
at 413.528.6021
or email
larry@larrychernicoff.com
jazz
+jest
jazz+jest
is the uncommon collaboration between
the Larry Chernicoff Band and Roger the press “… fun was the basic
ingredient... outrageous and marvelously absurd…they had
Jester, a mime, magician, object manipulator, the audience laughing almost nonstop and enjoying every
musician, acrobat, stilt-walker, unicyclist, puppeteer, and baker. minute.” - The Record
They take audiences of all ages on a hilarious journey, with award-winning “Chernicoff’s band opened the evening with a stellar set of
original music compositions and improvisations with Roger’s creative humor. its trademark improvisations. Roger the Jester combined
elements of slapstick, mime, dance, acrobatics, and magic,
Everybody has a great time, including the band. Every time.
then joined the band and had the musicians laughing so
hard they could barely play. At times it was the music that
Roger the Jester has juggled, performed magic tricks, played made you laugh and the comedy that made you cry...”
music, and mimed his way through crowds of all sizes, leaving - Berkshire Eagle
a trail of laughter across 23 countries, for more than 30 years.
He is a comic performer of the old school, who combines the “The jazz is superb, and Roger the Jester provides fantastic
comedic work to accompany the jazz. Larry Chernicoff
spirit of the traditional European street performer and medieval
handpicks some of the finest musicians in New England, and
jester with modern improvisation. writes both introspective and groovy music, including tracks
from his award-winning album, October. Roger mimes with
Larry Chernicoff is an award-winning composer and his unique flair of humor, and he joins the ensemble with his
instrumentalist whose music incorporates jazz, classical, tuba. He and one saxophonist did a rendition of “Autumn
and world music elements. His band has an unplugged, Leaves” that this reviewer will never forget. Roger had the
audience in stitches, then provided a sober rendition of an
organic, acoustic sound, with no electric instruments and no
old man with uncanny accuracy...the components of Jazz & Jest fit together to entertain
synthesizers. Larry’s latest CD, October, was named “Best a diverse audience of children, teenagers, and adults.” - Concert Sponsor
Made for Surround Sound CD” at the 3rd annual Surround
Music Awards in Hollywood, an honor previously held by “Larry Chernicoff is making quiet history with his integration of chamber music and jazz
Steely Dan. improvisation.” - Nartional Public Radio
“Larry Chernicoff, is a silent whirlwind. Solid, intelligent, and almost entirely without
capacity for stagnation, the guy is a creative force. Catch Larry’s music, really. It’s new.
I’m serious...[it’s] light, but substantial, and the music floats.” - The Artful Mind
We’d like to come and perform for your
audience.
Call Larry Chernicoff at 413.528.6021
or email larry@larrychernicoff.com
windhorse creative
15. Products Order Products Order Wholesale Use & Reactivation FAQ Contact Us Home
hydrosorbent
ss
Stop moisture damage before it happens.
Hydrosorbent Dehumidifiers protect your valuables and supplies by ‘drinking up’ almost-indetectable moisture
in camera cases, small cabinets, closets and storage spaces.
Our dehumidifiers are non-toxic: no harmful vapors, no chemical reactions or stains.
Safe for foods, medicines, sensitive materials, electronics, clothing, collectibles, and more.
Stops condensation. Prevents rust, mildew,
corrosion, odors, and spoilage. Non-toxic,
We package top grade silica beads in containers that can be reused indefinitely: buy it once, use it forever. requires no electricity. Money-back guarantee.
And unlike other dehumidifying products, our units require no electricity, no refills and no replacement parts.
You can reactivate your unit easily in any conventional oven, so it can be used for a lifetime of moisture protection. Each Hydrosorbent Dehumidifier has a built-in
indicator that signals when it is saturated and ready to be reactivated.
Our dehumidifiers are fully guaranteed, 100 percent. If you experience any difficulties with one of our products, we will replace it or refund your money.
Silica gel beads have been the desiccant of choice of government and industry for more than 50 years because they work so well, at very low cost.
Keep Your Closets Fresh Safeguard Your Cameras Protect Your Guns Save Your Cell Phone
Eliminate musty odors and Keep cameras, telescopes, Your guns protect your family. Revive water-damaged
mildew from your closets. and other valuables safe We protect your guns. electronic items with our
Keep your things fresh. from moisture damage. dehumidifiers.
For personalized, one-on-one service please call us toll-free at 1-800-448-7903.
Products us at orders@dehumidify.com. We’d love Use & Reactivation
Or e-mail Order Products Order Wholesale to hear from you. FAQ Contact Us Home
hydrosorbent
ss
Our products are simple to use and offer lifetime protection. A colored indicator shows when they need to be reactivated - it’s safe and easy,
right in your conventional kitchen oven. There is never any need for refills or replacement parts.
Buy it once, use it forever.
Our smallest unit provides lifetime protection This heavy duty unit provides lifetime protection
Mini-Canister in cases for guns, cameras, telescopes, and Large Canister for lockers, cabinets, vaults, safes, up to 57
musical instruments, tool and tackle boxes, cubic feet of enclosed space. It is preferred by
silver drawers – any small storage area. It police armories, hospitals, and museums, as
contains 40 grams of silica gel in a compact well as individual collectors of stamps, coins,
aluminum canister, about the size of a deck or other items. It’s packaged in a 4”x 6” round
of cards. 40 grams of silica gel beads. steel canister. 750 grams of silica gel beads.
Protect valuables, clothes, or other items This is our largest unit, ideal protection for larger
Small Cabinet Dehumidifier in small safes, display cabinets, and storage Closet Dehumidifier safes, cabinets, vaults, or closets, up to 66
containers. It protects 15 cubic feet of cubic feet of enclosed space. It’s a 3” x 6” x 8”
enclosed space, packaged in a small corrugated carton. It requires only occasional
corrugated carton. 200 grams of silica gel reactivation. 900 grams of silica gel beads.
beads.
The large cabinet unit is great for protecting
Large Cabinet Dehumidifier items in a safe, gun chest, display cabinet, QUESTIONS?
or similar storage area. It protects 33 cubic If you’re not sure which dehumidifier is right for you,
feet of enclosed space. The carton is about please call us toll-free: 1-800-448-7903.
the size of a small schoolbook. 450 grams of We’ll be glad to talk with you.
silica gel beads.
windhorse creative
19. treehouse
treehouse at a glance
Trends Converge What is Treehouse?
1. Consistent double-digit growth Think 'convenience store', but
in demand for organic food all organic: from the chewing
organic convenience stores and natural products for over a gum to the frozen dinners, from
decade. the hormone-free eggs to the
2. Convenience stores are the baby food and cookies you feel
fastest-growing retail segment . OK about picking up for the
3. Faster pace of life has kids. Bread and butter, apples
increased the number of and bananas, salad and pizza,
meals we eat on the run. coffee and tea, milk and yogurt,
4. Food outlets have toothpaste and soap recycled
disappeared from high-traffic paper towels and toilet tissue.
downtowns.
Clean food. Treehouse's first
wave of stores
Treehouse is a clean, green will be located in
store that will bring organic to high-traffic areas
the corner store. You know of college towns,
what you're getting: real food, where concerned,
committed,
as much of it grown regionally
environmentally-
as possible. No additives, conscious
no pesticides, no artificial shoppers are.
ingredients. And where they're
A new retail format in a in a hurry.
high-growth market.
Locations Attitude
College towns Treehouse is more than a
Near commuter stations corner store. It's the quick-
Smaller, growing downtowns stop for the growing number of
Near health clubs / gyms people who are willing to pay a
Near carefully identified large little more for healthy products
employers / office complexes that they can believe in. We will
bring those alternatives right to
where people are. The larger
natural food supermarkets have
demonstrated that the demand
is there. But they can't go where
we go. We're a small, focused
store that carries the things
people need every day.
treehouse
A new store Treehouse convenience stores will At Treehouse, the approach is
format for an bring natural/organic products to entirely different; our customer
under-served the places where active people knows that she will be getting a
customer cannot find them today: on the way healthy alternative, and she expects
segment. to and from work, on their lunch to pay more.
hour, near the train station, between
When it comes to satisfying our
classes, between the gym and the
target customer, the traditional
apartment - on the go.
c-store chains just don't get it.
A product director for 7-11 said
The format and product mix will
recently: "The extraordinary trend
echo those of the well-established
in nutritional products caused us to
convenience store chains, but will
expand our assortment about five
serve a different customer, with
years ago. The way our customers
organic and all-natural selections.
eat is certainly changing, and we
believe there is a continued upside
Our first stores will be located in
opportunity with nutritional products.
the high-traffic downtown areas of
The items we carry include energy
college towns. In later phases we
bars, yogurt, frozen juicebars, and
will open second-format, drive-up
fat-free snacks."
stores with parking.
Treehouse is coming from a different
Our customer is the health- place entirely. Our core customer
conscious consumer in a hurry, who is the college kid, the educated
walks into a traditional convenience professional, the concerned
store but cannot find anything to parent, the eco-conscious "green"
buy. consumer. Survey after survey
has demonstrated this customer's
The chain will provide a higher willingness to pay a premium for
level service and information clean food and other "correct" or
about the products, features that "conscious" products.
are completely missing from the
Treehouse is conceived, from
traditional c-store.
inception, as a chain with a
recognizable brand and an
Treehouse will replace the sterile,
appealing, natural store design:
fluorescent, cold, loud, unfriendly
wood, low lighting, plants, low
c-store with a muted, quiet,
energy consumption, recycling,
incandescent, fragrant, flower-
solar power and/or heating, etc. -
and plant-filled, eco-friendly
a comprehensive green theme.
environment. The sound of flowing
water will be a trademark. In later phases, we will explore
other store formats, including drive-
Growth of "healthier" food lines
in locations with parking, drive-thru
in the c-store channel is growing.
facilities with organic food to go,
But to the traditional convenience
and branded outlets in train stations
store, the inclusion of energy
and airports.
bars alongside the candy bars is
treehouse considered a major change.
February 2006 treehouse
windhorse creative
21. ... to a private house concert to benefit
the Creative Music Studio Archive Project.
Stories and music by CMS alumni
You’re invited...
Sunday, May 17, from 3 sharp - 6 pm.
at the home of Mitch Ditkoff and Evelyne Pouget
7 Wiley Lane, Woodstock NY [directions inside]
Attendance is by invitation only and is limited to 60 people.
Please RSVP promptly.
An innovative, Woodstock-based phenomenon, the Creative
Music Studio became world-renowned in the 1970’s and 80’s.
At this extraordinary event, veteran CMS participants will talk
about the studio’s impact on their music and their lives. The
event will feature live musical performances that illuminate
the influence of the CMS experience.
Creative Music Studio
Music is the Universal Language.
windhorse creative
