1. Identifying Lead
Users in a Living
Lab Environment
Lynn Coorevits
Dimitri Schuurman
Aron-Levi Herregodts
1

2. Lead Users
Innovation
Incremental
Regular
Users
Radical
Lead users
2
(Lüthje & Herstatt, 2004)
Identification?

3. Methodology
Step I: Start
of Lead user
process
Step II:
Identification
of needs and
trends
Step III:
Identification
of Lead
Users
3
Contextualization Selection
Figure based on (Luthje & Herstatt, 2004; Pierson & Lievens, 2005)

4. Methodology
4
New Needs
Expected
Advantages
Experience
Expertise
Opinion Leadership
Being ahead of the
market
Potential Lead
User
Dissatisfaction
Innovative Ideas
Lead User

5. Results
5
Knowledge:
experience,
expertise & opinion
leadership (α=.88)
Future: having
needs and
expected
advantages (α=.88)
Trends: being
ahead of the
market (α = .77)
Domain specific
knowledge (α =
.70)
Potential Lead
User
Innovative Ideas Lead User

6. Results
6
N=54
98% Male
M Age: 28 years
Motivated to
participate in future
research

7. Conclusions
 Fit with the living lab environment
 Applicable with unknown customer base
 No dissatisfaction
 Open question is necessary
 Need for optimization
 Work in progress
7

8. 8
Lynn.Coorevits@Ugent.be
iMinds-MICT-Ugent
@LynnCoorevits