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Business Going Mobile - Planning & Designing For Mobile
- 1. Mobile &Tablet Design Lisa Cope
- 2. The Future Of Mobile • “Mobile to overtake fixed Internet access by 2014” ~ Mary Meeker, 2008 - kpcb.com FACT: Tablet use exceeded traditional desktops in the first quarter of 2013
- 3. Mobile Usage Is Growing • There Is No Stopping It
- 4. Mobile Development • Mobile is Changing Everything Including the way your website is designed. FACT: Without a mobile presence you’re losing customers! Sales
- 5. Design Counts • You Must Plan For Mobile Customers FACT: You can’t take for granted that customers will access your site from their desktop. “There are 5x as many cell phones in the worlds as there are PC’s” ~ Hubspot
- 6. Mobile Technologies • Iphones • Ipads • Ipods Consumers Are Accessing The Web On Multiple Devices The list keeps growing!
- 7. Bad Design Hurts • Poor Design Drives Customers Away! People don’t want to scroll Customers lost!
- 8. Bad Design Kills They don’t want click for a better experience They want it now!
- 9. Good Design Works It’s Easy To Navigate Gives Them What They Want!
- 10. Good Design Sells Provides The Right Information Makes It Easy To Buy!
- 11. Catering Goes Mobile • They Need To Contact You • Get Directions On The Fly • See What You Have To Offer • Place An Order Fast From Anywhere - Anytime! Your Customers Are On The Go
- 12. Mobile To The Rescue A well designed mobile site gives your customers what they want! And They Like It!
- 13. References Bosomworth, D. (2013) Mobile marketing statistics 2013. Retrieved June 29, 2013, from www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics Colwyn, S. (2013) Global Internet Trends - the latest report from Mary Meeker - Smart Insights Digital Marketing Advice. Retrieved June 29, 2013, from www.smartinsights.com/digital-marketing- trategy/ccmary-meeker-2013-internet-trends-in-the-usa Dawson, A. (2010) Mobile Web Design: Best Practices. Retrieved June 29, 2013, from http://sixrevisions.com/web-development/mobile-web-design-best-practices eMarketer. (2013) How Mobile Is Shaping Global Digital Behavior - eMarketer. Retrieved June 29, 2013, from www.emarketer.com/Article/How-Mobile-Shaping-Global-Digital-Behavior/1009995 Hubspot. (2012) 50 Mobile Marketing Facts. Retrieved June 29, 2013, from www.slideshare.net/HubSpot/50-mobilefactsdeck62812?from_search=2 Telcom. (2013) WTF Mobile Web. Retrieved June 29, 2013, from http://wtfmobileweb.com/page/2 Vni. (2013) Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017. Retrieved June 30, 2013, from www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11- 520862.html ZDnet. (2013) WTF Mobile Web. Retrieved June 29, 2013, from http://wtfmobileweb.com
Notes de l'éditeur
- At the beginning of 2013 tablets exceeded traditional desktop devices for conversion rates, proving consumers are increasingly comfortable using theirmobile devices to access your site.
- Global mobile data traffic grew an astounding 70 percent in 2012, proving not only are theycomfortable using their mobile devices, they are becoming increasingly comfortable making purchases from them.
- The future is here and if you aren’t designing your content for mobile customers, you’re losing money! As a matter of fact, a resent article on eMarketer.com stated that currently three out of five people access the internet on a mobile phone. So, as you can see the scale is tipping and mobile is the contender.
- With more consumers making purchases from mobile devices developing a solid mobile strategy is vital to the future success of your business. The days of taking it for granted are gone!
- Consumers are accessing your site on multiple devices and platforms. These devices are becoming lighter, thinner and they come in all sizes, from extra small to supersized. If you want to grab their business you have to consider the type of technology they're holding in their hand and plan your mobile strategy accordingly.
- If your mobile design isn’t visible without scrolling then your customers will look for one that is and chances are (really) good your competitor will get the sale!
- A poorly designed mobile site can literally kill your business. If a potential customer hits your mobile site and they can’t find what they want, they aren’t going to click through to your Internet based site. They are going to leave! Instant gratification is the name of the game and you have to deliver!
- A good mobile design gives consumers what they want right away. It fits on their screen, with no scrolling (side to side) to see the whole page. It’s easy to read and simple to navigate.
- Itprovides them with easy to access product information, fast loading images and a seamless ordering process, that allows them place and manage their order on the go.
- When consumers access your site from their mobile device they usually have a goal in mind. Weather it’s to find your contact information, get directions to your business, see what you have to offer or place an order and if your site isn’t mobile friendly you just lost your chance.
- On the other hand a mobile friendly site gets their attention, gives them what they want and keeps them coming back for more. Bottom line, can your business survive with out going mobile?