SlideShare une entreprise Scribd logo
1  sur  38
Listen  |  Learn  |  Launch Social Media Strategy  for Nonprofits  Success in Less Than 2 Weeks
What is Social Media Anyway? ,[object Object]
What is Social Media Anyway? Web 1.0 Web 2.0
What is Social Media Anyway? Web 2.0 Web 1.0 -  What Can Happen
What is Social Media Anyway? Web 2.0 Web 1.0
1) Social Ecosystem Map  Where are your stakeholders gathering to have conversations?
1) Social Ecosystem Map  Where are your stakeholders gathering to have conversations?
1. LISTEN
1. Listen
1. Listen
1. Listen
1. Listen
2. LEARN
2. Learn:  What do your stakeholders need? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. LAUNCH
3. Your Social Media Launch Plan ,[object Object],[object Object],[object Object],[object Object]
3. Business Goal  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Stakeholder Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Engagement Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Engagement Plan Push Video Push  Photos
3. Engagement Plan Push Video Push  Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Engagement Plan Push Video Push  Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Automated ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Engagement Plan Push Video Push  Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Automated ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feed facebook conversations with your stakeholders to website to close the loop
3. Engagement Plan
3. Engagement Plan
3. Engagement Plan
3. Engagement Plan
3. Engagement Plan
3. Success Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Build an ROI set based on your dimensions of value. Include a mix of  qualitative and quantitative metrics.
3. Your Social Media Launch Plan ,[object Object],[object Object],[object Object],[object Object]
Takeaways  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Do you feel socially fatigued? Bring it back to the basics Listen  |  Learn  |  Launch
1. LISTEN
2. LEARN
3. LAUNCH
MAKE OUR CASE HEARD www.YorkCenterForWildlife.org THANK YOU! Fan us on Facebook   Center for Wildlife Follow us on Twitter  @sustainwildlife
THANK YOU! Lauren DeLong www.InnerCircleCommunities.com   Private  |  Trusted  |  Relevant 207.752.7298 [email_address] @communityideas

Contenu connexe

Tendances

Social Media for the Time-Strapped Association
Social Media for the Time-Strapped AssociationSocial Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
AmericanNursesAssociation
 
ASAE Tech Conference: Anatomy of a Video
ASAE Tech Conference: Anatomy of a VideoASAE Tech Conference: Anatomy of a Video
ASAE Tech Conference: Anatomy of a Video
See3 Communications
 
Social media & stumbleupon 4-4-2013
Social media & stumbleupon   4-4-2013Social media & stumbleupon   4-4-2013
Social media & stumbleupon 4-4-2013
Kyle Moody
 

Tendances (19)

Dan Brown
Dan BrownDan Brown
Dan Brown
 
Cosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for OrganisationsCosmic Ethical IT Presents - Social Media for Organisations
Cosmic Ethical IT Presents - Social Media for Organisations
 
Social Media and ISKCON
Social Media and  ISKCONSocial Media and  ISKCON
Social Media and ISKCON
 
Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010
 
Junior League San Diego Social Media Recommendations
Junior League San Diego Social Media RecommendationsJunior League San Diego Social Media Recommendations
Junior League San Diego Social Media Recommendations
 
091130 - Engaging Conversation presentation to NGOs
091130  -  Engaging Conversation presentation to NGOs091130  -  Engaging Conversation presentation to NGOs
091130 - Engaging Conversation presentation to NGOs
 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for Beginners
 
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped AssociationSocial Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
 
Social Media Plans and Strategies in Student Affairs & Higher Education
Social Media Plans and Strategies in Student Affairs & Higher EducationSocial Media Plans and Strategies in Student Affairs & Higher Education
Social Media Plans and Strategies in Student Affairs & Higher Education
 
Social Media for Global Health
Social Media for Global HealthSocial Media for Global Health
Social Media for Global Health
 
Nonprofits Social Media
Nonprofits Social MediaNonprofits Social Media
Nonprofits Social Media
 
Digital Community Building For Nonprofits
Digital Community Building For NonprofitsDigital Community Building For Nonprofits
Digital Community Building For Nonprofits
 
ASAE Tech Conference: Anatomy of a Video
ASAE Tech Conference: Anatomy of a VideoASAE Tech Conference: Anatomy of a Video
ASAE Tech Conference: Anatomy of a Video
 
P.E.J.E. Social Media with a Strategy
P.E.J.E. Social Media with a StrategyP.E.J.E. Social Media with a Strategy
P.E.J.E. Social Media with a Strategy
 
Social Levy Campaigns
Social Levy CampaignsSocial Levy Campaigns
Social Levy Campaigns
 
The Three C's of Online Engagement
The Three C's of Online EngagementThe Three C's of Online Engagement
The Three C's of Online Engagement
 
Social Media For Hospitals
Social Media For HospitalsSocial Media For Hospitals
Social Media For Hospitals
 
Social media & stumbleupon 4-4-2013
Social media & stumbleupon   4-4-2013Social media & stumbleupon   4-4-2013
Social media & stumbleupon 4-4-2013
 
Social Media Day Jacksonville 2018 - One tip from each presenter with visual
Social Media Day Jacksonville 2018 - One tip from each presenter with visualSocial Media Day Jacksonville 2018 - One tip from each presenter with visual
Social Media Day Jacksonville 2018 - One tip from each presenter with visual
 

En vedette

Strategyand_Cross-Channel-Integration-in-Retail
Strategyand_Cross-Channel-Integration-in-RetailStrategyand_Cross-Channel-Integration-in-Retail
Strategyand_Cross-Channel-Integration-in-Retail
Benedikt Schmaus
 

En vedette (20)

Audience Engagement with Programmatic Advertising
Audience Engagement with Programmatic AdvertisingAudience Engagement with Programmatic Advertising
Audience Engagement with Programmatic Advertising
 
Applying the cross channel approach by Marusa Flerin
Applying the cross channel approach by Marusa FlerinApplying the cross channel approach by Marusa Flerin
Applying the cross channel approach by Marusa Flerin
 
Programmatic.IO Programmatic media buying tips by Marcus Pratt of Mediasmith
Programmatic.IO Programmatic media buying tips by Marcus Pratt of MediasmithProgrammatic.IO Programmatic media buying tips by Marcus Pratt of Mediasmith
Programmatic.IO Programmatic media buying tips by Marcus Pratt of Mediasmith
 
DG - Digital 101
DG - Digital 101DG - Digital 101
DG - Digital 101
 
Delight 2012 | Dan Harbison of the Portland Trail Blazers
Delight 2012 | Dan Harbison of the Portland Trail BlazersDelight 2012 | Dan Harbison of the Portland Trail Blazers
Delight 2012 | Dan Harbison of the Portland Trail Blazers
 
Alistair Dent - SMX London 2015 - The Brave New World of Programmatic Media
Alistair Dent - SMX London 2015 - The Brave New World of Programmatic MediaAlistair Dent - SMX London 2015 - The Brave New World of Programmatic Media
Alistair Dent - SMX London 2015 - The Brave New World of Programmatic Media
 
How to boost your cross-channel advertising effectiveness through advanced ta...
How to boost your cross-channel advertising effectiveness through advanced ta...How to boost your cross-channel advertising effectiveness through advanced ta...
How to boost your cross-channel advertising effectiveness through advanced ta...
 
Cross media - Nike
Cross media - NikeCross media - Nike
Cross media - Nike
 
UNICEF Ethiopia Digital Media Strategy Presentation and Account Management fo...
UNICEF Ethiopia Digital Media Strategy Presentation and Account Management fo...UNICEF Ethiopia Digital Media Strategy Presentation and Account Management fo...
UNICEF Ethiopia Digital Media Strategy Presentation and Account Management fo...
 
thinkLA-IAB Programmatic Summit Keynote Presentation October 2014
thinkLA-IAB Programmatic Summit Keynote Presentation October 2014thinkLA-IAB Programmatic Summit Keynote Presentation October 2014
thinkLA-IAB Programmatic Summit Keynote Presentation October 2014
 
Programmatic Trading: What is it & why should you care?
Programmatic Trading: What is it & why should you care?Programmatic Trading: What is it & why should you care?
Programmatic Trading: What is it & why should you care?
 
Strategyand_Cross-Channel-Integration-in-Retail
Strategyand_Cross-Channel-Integration-in-RetailStrategyand_Cross-Channel-Integration-in-Retail
Strategyand_Cross-Channel-Integration-in-Retail
 
Lessons from Material Design on cross-channel digital experiences - DroidCon ...
Lessons from Material Design on cross-channel digital experiences - DroidCon ...Lessons from Material Design on cross-channel digital experiences - DroidCon ...
Lessons from Material Design on cross-channel digital experiences - DroidCon ...
 
Publishers and the Internet: Beyond Display Advertising
Publishers and the Internet: Beyond Display AdvertisingPublishers and the Internet: Beyond Display Advertising
Publishers and the Internet: Beyond Display Advertising
 
Programmatic planning: Brand vs. Performance
Programmatic planning: Brand vs. PerformanceProgrammatic planning: Brand vs. Performance
Programmatic planning: Brand vs. Performance
 
Sunando Das, TNS @ ad:tech - 'Programmatic Planning Before Programmatic Buyin...
Sunando Das, TNS @ ad:tech - 'Programmatic Planning Before Programmatic Buyin...Sunando Das, TNS @ ad:tech - 'Programmatic Planning Before Programmatic Buyin...
Sunando Das, TNS @ ad:tech - 'Programmatic Planning Before Programmatic Buyin...
 
Cross-Media Marketing Case Study #1
Cross-Media Marketing Case Study #1Cross-Media Marketing Case Study #1
Cross-Media Marketing Case Study #1
 
Class Case study presentation QVC
Class Case study presentation QVCClass Case study presentation QVC
Class Case study presentation QVC
 
Digital, Social and Mobile in 2015
Digital, Social and Mobile in 2015Digital, Social and Mobile in 2015
Digital, Social and Mobile in 2015
 
Adv 892 final project ralph lauren
Adv 892 final project   ralph laurenAdv 892 final project   ralph lauren
Adv 892 final project ralph lauren
 

Similaire à Social Media Strategy for Nonprofits - case study on success in less than 2 weeks

See3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for NonprofitsSee3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Communications
 
09172009 Advertising Training Deck Final
09172009   Advertising Training Deck   Final09172009   Advertising Training Deck   Final
09172009 Advertising Training Deck Final
Social Media Library
 

Similaire à Social Media Strategy for Nonprofits - case study on success in less than 2 weeks (20)

Socially Enterprising
Socially EnterprisingSocially Enterprising
Socially Enterprising
 
How to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineHow to Build and Sustain Buzz Online
How to Build and Sustain Buzz Online
 
Digital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaDigital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social media
 
PHP socialmedia training 2_28_11
PHP socialmedia training 2_28_11PHP socialmedia training 2_28_11
PHP socialmedia training 2_28_11
 
Apics ~ Overview of Social Media
Apics ~ Overview of Social MediaApics ~ Overview of Social Media
Apics ~ Overview of Social Media
 
Twitter in agriculture
Twitter in agricultureTwitter in agriculture
Twitter in agriculture
 
Social mediaseminarriverside
Social mediaseminarriversideSocial mediaseminarriverside
Social mediaseminarriverside
 
Using the Web for Global Giving and Activism
Using the Web for Global Giving and ActivismUsing the Web for Global Giving and Activism
Using the Web for Global Giving and Activism
 
Vetmedclass
VetmedclassVetmedclass
Vetmedclass
 
The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...
 
Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social Media
 
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
 
Social Media for Small Business Training
Social Media for Small Business TrainingSocial Media for Small Business Training
Social Media for Small Business Training
 
See3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for NonprofitsSee3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...
 
How to Integrate Social Media into Travel PR Campaigns
How to Integrate Social Media into Travel PR CampaignsHow to Integrate Social Media into Travel PR Campaigns
How to Integrate Social Media into Travel PR Campaigns
 
Join The Social Media Movement - the Importance, Power and Potential of Socia...
Join The Social Media Movement - the Importance, Power and Potential of Socia...Join The Social Media Movement - the Importance, Power and Potential of Socia...
Join The Social Media Movement - the Importance, Power and Potential of Socia...
 
Why Isnt My Social Media Strategy Working?
Why Isnt My Social Media Strategy Working?Why Isnt My Social Media Strategy Working?
Why Isnt My Social Media Strategy Working?
 
Using social media as an engagement tool
Using social media as an engagement toolUsing social media as an engagement tool
Using social media as an engagement tool
 
09172009 Advertising Training Deck Final
09172009   Advertising Training Deck   Final09172009   Advertising Training Deck   Final
09172009 Advertising Training Deck Final
 

Dernier

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 

Dernier (20)

Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 

Social Media Strategy for Nonprofits - case study on success in less than 2 weeks