The business of social networking deck bmba dec2011

Social Networking in
Business

NBMBA CHAPTER MEETING
DECEMBER 12, 2011
PRESENTATION BY
ALANA PEASE & KAREN DRAKE

Agenda
 Art of Networking
 Social Power
 Mastering Presence
 12 Steps to Toot Your Own Horn
 :30 Seconds to Impact
 Networking Don'ts
 How to Stay Connected and Be Remembered

Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011

The Art of Networking

…is building
relationships to
acquire information
to make intelligent
decisions


What Kinds of People Network?

Successful People


4 Purposes of Networking

 Build relationships
 Enhance your personal
and professional
development
 Invest in future
leverage
 Be remembered


3 Types of Networking
 Operational
 Building relationships with people who can help you do
your job
 Primarily internal and oriented toward current demands

 Personal
 Building relationships outside the organization through
professional associations and personal interest
communities, mostly external and oriented toward
current interests and potential future interests
 Strategic
 Building internal and external relationships that are
oriented toward future priorities
 Tend to be both internal and external and immediate
relevance may not be clear


Leveraging a Hybrid Network
Business Networking Social Networking
 Commonly a formal,  An informal or formal
The exchange of social structure made
group of like- information or services
minded up of individuals (or
professionals (or organizations)
organizations)  Connected by one or

 Collaboratively more specific types
create, or act upon of common interest,
The cultivation of
business personally or
productive relationships
opportunities professionally
 Interaction can be  Interaction can be

face to face and/or face to face and/or
electronic electronic


Social Power…
it is the Revolution!

…defined as a viral census of
expressed views shared
through personal broadcast
platforms upon which
subsequent response and/or
action is generated.

People around the globe are using technology and
media platforms to organize and demand change

What is the key driver?
Real-time experience, exposure and sharing of ideas,
news and information [around the globe]

What is the impact?
An invitation to join the experience; inspiring active
engagement

What is the end result?
Connection + Action = Empowerment


Social Media has dramatically changed the
landscape of communication and the way
people connect

97MM Super Social Users! Following world
events in real-time; short, concise sound-bites of
information

130MM Professionals in over 200 Countries
• 41% Business
• 70% Job Seeking
• 80% Recruiting


Social Media cont.

3B Videographers!
48 hrs of video uploaded/minute, 8 yrs of video daily,
20% traffic is via mobile; ranked as the preferred
advertising medium for advertiser

It is the way to communicate says over
800MM users. Widely social and mostly
informal, sharing of information, images and
ideas


What’s Your Relational Capital?

“Even in the midst of technological advances,
I find one remarkable, simple constant:
business is still driven by people and
relationships.”

Ed Wallace
Business Relationships that Last:
5 Steps to Transform Contacts into High Performing Relationships


Mastering Presence with 4 E’s
Engaging
 Be authentically in the moment, listen for connecting points

Expressive
 Don’t be afraid to mix passion with perspective

Effective
 Maximize delivery through multiple channels of
communication (appearance, actions, oral, written)

Enlightening
 Be intentional and purposeful when presenting relevant
insights and data; information should benefit others or the
organization


BRAG!
12 Tips to Tooting Your Own Horn


:30 Seconds to Impact

Main Deliverable / Headline:
______________________________________________________________
______________________________________________________________
_______________________________________________________________________

What contribution did you make?
______________________________________________________________
______________________________________________________________
_______________________________________________________________________

What were the results?
______________________________________________________________
______________________________________________________________
_____________________________________________________________________

5 Networking Don’ts

5. Standing in the buffet line, you send a Facebook
friend or LinkedIn request
4. You follow up within 24 hrs with no context or 6
months later with, “You don’t remember me?”
3. You hand someone your card or ask for theirs and
say, “I need to pick your brain.”
2. You corner someone, at the event, never letting
the person leave, never allowing others in
1. You never allow them to “miss you”…stalker alert!


How to Stay Connected
and Be Remembered
 Write purposeful thank  Invite people to an
you letters/notes event/opportunity that
 Send an article, related to taps an interest you
your discussion discussed
 Tell people where you are  Mentor someone
 Leadership position  Know your :30-60 elevator
 Current interests,
speech
articles, blogs, etc.  Use brag bites

 Connect through social  Practice

network mediums


How is your “net” working?


Thank You

 Karen Drake, Principal  Alana Pease, President
 Contact: 314-805-5552  Contact: 314-882-3430
 Visit Karen Drake @ LinkedIn to  Visit www.headstrongleader.com to
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