http://www.leadgeneratingwebsites.co.uk/wordpress-seo/buy-backlinks/ This presentation is all about backlinks - what are they, why they are important, how to build effective backlinks and where to get then from! Buy backlinks or build your self? Pros No time investment In the hands of experts Cons Costs money No guarantees Question of trust Pros Cheaper in terms of money Cons Are you an expert? Can you do it effectively Large time investment Ranking in Google is about; On page SEO Off page SEO If your On-page SEO is not right backlinks will not be so effective. If you have on-page SEO right backlinks will improve your ranking On-page SEO is about meta-tags Page titles, headings, descriptions On page SEO is about relevant content Go that extra mile taht your competitors will not! What makes a good backlink? trust & authority of site giving the link context of the link actual text used in the link pointing to internal pages Where to build links? Article directories Web 2.0 sites Blog networks Blog comments forum profiles You will get natural links through having good content on your website For help & info on link-building please contact; Robert Keating Lead Generating Websites rob@leadgeneratingwebsites.co.uk http://www.leadgeneratingwebsites.co.uk Mob: 07502 386444

1. On & Off page SEO – Building links to rank in Google
•A backlink is a link from a third-party website to your website
•Google considers these links to be “votes” for a website.
•The more links a website has the more useful, relevant and
trustworthy a website is considered to be.
•Google will rank trusted websites higher in its search engine.
•So, incoming links are important, but how do you get them?

2. On & Off page SEO – Building links to rank in Google
Should You Buy Backlinks or Build Them Yourself?
Buying Backlinks
Pros Cons
No time investment Costs money
In the hands of experts No guarantees
Question of trust
Building Links Yourself
Pros Cons
Cheaper in terms of money Are you an expert?
Can you do it effectively
Large time investment

3. On & Off page SEO – Building links to rank in Google
Ranking in Google is about;
•On page SEO (content & meta-tags)
•Off page SEO (backlinks)
•If your On-page SEO is not right backlinks will not be so effective.
•If you have on-page SEO right backlinks will improve your ranking

4. On & Off page SEO – Building links to rank in Google
On-page SEO is about meta-tags;
•page titles
•headings
•descriptions
•Put your primary keyword(s) into your meta-tags
•Create some ‘problem to solution’ content (solve a problem for your prospect)
On page SEO is also about useful, relevant, multi-media content.

5. On & Off page SEO – Building links to rank in Google
What makes a good backlink?
• trust & authority of site giving the link
• context of the link
• actual text used in the link
• pointing to internal pages
Links set within a contextually relevant body of text from
trusted authority sites are the most powerful backlinks!
BUT How can you get these types of backlinks?

6. On & Off page SEO – Building links to rank in Google
What makes a good backlink?
• trust & authority of site giving the link
• context of the link
• actual text used in the link
• pointing to internal pages

7. On & Off page SEO – Building links to rank in Google
Where to build links?
•article directories
•web 2.0 sites
•blog networks
•blog comments
•forum profiles
You will get natural links through having good content on your website.

8. On & Off page SEO – Building links to rank in Google
For help & info on link-building please contact;
Robert Keating
Lead Generating Websites
rob@leadgeneratingwebsites.co.uk
http://www.leadgeneratingwebsites.co.uk
Mob: 07502 386444