Presentation given at the RCC in Chicago in April 2010. Most of the hour was a Q&A, so the presentation is pretty sparse.

1. @leahjonesEarly Adopter with Tech Inertia

2. Different Features, Same Core You can tell your story in your own words You can connect with members, potential members, alumni, partner organizations where they want to connect with you Social media is not Search Engine Optimization (SEO) or Search Engine Marketing (SEM), but it can improve search-ability These are sites where you can interact with like-minded people locally or globally Social Media Sites are relationship building tools, not broadcast media

3. Search Engines Everywhere Blogs http://blogsearch.google.com http://blogpulse.com http://technorati.com Twitter http://search.twitter.com Video www.youtube.com www.vimeo.com www.veoh.com www.blinkx.com Photo www.flickr.com www.picasa.com

4. Math With Words – Boolean Search OR NOT Chicago OR Daley Chicago NOT Daley AND Chicago NOT (Daley OR Obama OR “white sox”) AND (game OR Cubs OR baseball)

5. Building a Taxonomy Organizational: How do we (inside the organization) talk about the brand? Natural: How does the public talk about us? How do people really spell? What are common nick-names? What are related issues and topics?

6. Additional Items to Search Your name Your group’s name Any URLs/links Title of a events or publications Your tag line to see if others are picking it up Names of competition or your comparables Use quotes “around phrases of two or more words” to search for an exact phrase Never be afraid to use the advanced search option Subscribe to search results using RSS

7. Building Buzz

8. Research  Purchase

9. I Fight Dragons

10. I Fight Dragons – 2009 Timeline EP released in February Won Metromix Best Chicago Band of 2009 in April First 1000 Fans “cred cards” in May Advance Guard in May National tour Oct-Dec 100 Lifetime Subscriptions sell in 48 hours in November Signed by Atlantic Record in Feb 2010

11. Leah Jones www.natiiv.com leah@natiiv.com Facebook.com/natiivarts Twitter.com/leahjones