1. questionnaire results
Leah wilsher

2. Purpose aims and
methodology
The purpose of the questionnaire was to find out
what my target audience was and what they prefer
in a magazine, which will therefore help my
magazine to sell better.
I chose to use a target group of 4 boys ages 17-22
who gave me a lot of qualitative data as well as
answering my questions. I also asked random
random samples to fill n my questionnaire to get a
more wider, valid outcome.

3. age
Audience profile.
13%
7% 16-20 The results of these questions suggest that
7% 21-25
my target audience should be between
over 50
73%
41-45
the ages of 16 and 21, and that the majority
are male however I feel this is because I did
not ask as many females and through
gender further questioning I found that the
audience felt the dance genre was unisex.
33%
Most of the samples asked where
male
female
students, because of their age, however
67%
employment status they also have part time jobs o top of this.
Because they do not have further financial
worries they have money to spare on
20% magazines and things, there fore they are
full time work
34%
part time job
the best age range.
unemployed
13%
student
part time and student
13%
20%

4. Audience profile
The purpose of asking the audience where they lived was to get
an idea as to where to advertise my magazine, by means, in what
areas. Most lived in bishops stortford. Finding out about their
hobbies may also help with advertising, many likes music/singing
and composing, which is good because that is what my magazine
is all about. Many also like shopping and sport, none of these
hobbies where too serious, in that they did not live their lives
around these hobbies, meaning they will have time to read
magazines.
hobbies
town of residents golf
none football horse riding
tv 11% 16% 5%
5%
5% dancing
harlow
7% sport 0%
7% 11% shopping
0% 29% bishops 26%
7%
0% stortford
0% epping
0% 50% music/singing
sheering
/composingr

5. Media purchasing habits
how often do you buy a
magazine?a
twice a
once Many of my samples rarely bought a
once a
week everyday
month
7% twice a
magazine, which is worrying because it
8% 0%
week
month
8% means that my target age range are not
8%
really interested, after further questioning
never
69%
however, they seemed more involved
with my magazine because they felt they
had a say in what it was going to be like.
how much would you Obviously, over half of the audience only
pay for a new music 0%
agreed to pay the least amount for the
magazine? magazine, although 38% said they would
38% pay £2.50-£3.00. Finally, my results show
£2.00 £2.50-£3.00
62%
£3.50-£4.00 that most would by from a supermarket or
internet, this showed me that they would
prefer to buy in the laziest way possible.
where are you more likely For example, visiting the supermarket is
to buy a magazine from? essential for buying food etc, so they
internet whsmith
23%
would not be going out of their way to
31% news
agent
buy the magazine. The internet is also a
superstore
31%
7% very simple way to buy.
trainstatio
n
8%

6. Personal preferences
what dance magazines do
you buy? These questions will help give me an idea
mixmag djmag soundwall 5magazine none of to put into my magazine. For example
7%0%
0%0% many chose the ‘festival ticket discount’ as
a free offer which shows clearly what
93%
should be used. Worryingly, many did not
buy any dance magazines however a few
samples read mixmag, in which I can use
for inspiration. The final question will help
me a lot when choosing an artist to star in
which offer/gift/prize whould my magazine. Many preferred example
attract you to buying a and deadmouse, so I know to use artists
magazine(select 2) similar to these.
headphones festival ticket disount which artists do you know
promotional CD poster of artist more foster the
about/prefer?
6% people
smiths
19% 7%
7%
31% faithless
7% example
44%
33%
deadmous
e
33%
benny
agness bannasi
0% 13%

7. These two questions indicate what colours and content I should use. The
audience preferred features such as youtube climb to fame, interviews and
remix reviews. The colour scheme opinion was pretty much shared between
the samples and focus group, nearly all preferred a black, white and electric
blue colour scheme, whilst the second opinion was black, white, grey and
electric blue. However both answers are very similar.
what would you like to see as the main which colour scheme would
feature for a new music magazine(select most attract you and suite a
2) dance music magazine in your
other..
opinion?
black, red, cr
ey
youtube climb to fame 6% black and
black white white
what happened to.. greyelectric 19%
gig review blue
31%
history of genre
interview Series1 black, white
black, white
old to new music electiric blue
and grey
44%
6 remix reviews 0%
awards night review
album review
0 1 2 3 4 5 6 7

8. prefered magazine
computer music yen fader
When asking the audience what
magazine layout they preferred and
14%
29% why, the majority preferred the yen
magazine because of the colors
mainly. The older people that I asked
preferred the computer magazine
57% and a few like fader, because of the
model.
why...
Series1
5
3
1 1 1 1 1 1
0 0 0 0

9. This final question will determine how much I place my magazine at. Because
the majority of my samples are part time students, who have money to spare to
buy my magazine. The majority would pay £2.
how much would you pay for a
new music magazine?
£2.00 £2.50-£3.00 £3.50-£4.00
0%
38%
62%

10. Conclusions and proposals.
To conclude; my results clearly show that my target audience are young
students with part time jobs, basing in bishops Stortford, this locations
indicates where I should advertise my magazine. Many of my samples like
shopping and music, which implies that I should give a shopping based
gift with my magazine, and include adverts for shopping and sport into it.
I will price my magazine at £2, and sell it in superstores and on the
internet, I chose to do this because I found that my audience are lazy
and these are the easiest, and most tempting ways to get hold of my
magazine.
The audience taught me that the black, white and electric blue colour
scheme is the most eye catching so I propose to use that and use artists
like deadmouse and example. They preferred the layout of the yen
magazine therefore I will conduct more research on the layout of that.