There are a lot of things you could be doing (or at least testing) that you probably aren't. Instead of talking about a lot of theory, Mattan is going to cover a bunch of ideas for what you should be doing and why. We'll also cover some interesting case studies from companies to see what worked and what didn't.

1. GROWTH HACKING
QUICK WINS
11 THINGS YOU SHOULD BE DOING (BUT PROBABLY AREN’T)
@MATTANGRIFFEL

2. “THERE ARE NO SILVER
BULLETS”

3. FUCK THAT. LET’S TALK
ABOUT SILVER BULLETS.

5. MEASURE
HAPPINESS
1

6. “How likely are you to recommend our company
to a friend or colleague?”

8. PRO TIP: ASK YOUR
PROMOTERS TO
SHARE

9. USE PAID ADS TO
TEST HEADLINES /
IMAGES3

10. AN AD IS A SIMPLIFIED
LANDING PAGE

11. BOTH HAVE:
Headline
Body copy
Image
Call to Action

12. PRO TIP: USE TARGETING TO
TEST DEMOGRAPHICS

13. REMOVE LANDING
PAGE LINKS
5

14. REMOVE DISTRACTING LINKS THAT LEAD TO
PAGES YOU DON’T WANT VISITORS TO GO.
INCLUDING “ABOUT US” “OUR MISSION”
“BROWSE PRODUCTS” ETC.

16. PRO TIP: TEST A MINIMAL
LANDING PAGE

22. NOTICE ANY SIMILARITIES?

23. PRO TIP #2: ESPECIALLY ON
YOUR CHECKOUT PAGES

26. USE A CONTRASTING
COLOR FOR YOUR
CTA10

31. REMOVE YOUR
COUPON FIELD
15

35. AND NONE OF THEM WORK

36. SO NOW YOU FEEL DEFEATED

37. HERE’S HOW WE DEAL WITH THIS:

39. USE EXIT INTENT
POPUPS
16

46. SHOW PROGRESS
DURING CHECKOUT
20

47. USE A PROGRESS BAR FOR
MULTI-STEP FUNNELS AND
FORMS

51. PRO TIP: DON’T START AT 0

52. TEST THE 5 MAJOR
SHARING THE
OPTIONS22

59. THAT MEANS:

60. DIRECT URL

61. FACEBOOK

62. TWITTER

63. EMAIL

64. BULK EMAIL

65. (GET CREATIVE)

66. GIVE PEOPLE A
STATUS ON THEIR
INVITES25

70. BUT DON’T BE A
DOWNER

73. SEND
REENGAGEMENT
EMAIL26

77. ADD REFERRAL
CODES TO EVERY URL
29
EXPERIMENTAL!

80. (BONUS!) TRY THE OPPOSITE OF
EVERYTHING I JUST TOLD YOU

82. mattan@onemonth.com
(Get 25% off only for the next hour
at onemonth.com/leanconf)

83. THE LEAN
MARKETING
FRAMEWORK
Acquisition
Activation
Retention Referral
Revenue