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February 25, 2010
All Hands Meeting
Meeting Agenda


 I. Co-chairs Welcome
 II. Progress To-date
 III. Registration Numbers
 IV. Keynotes
 V. Panels
 VI. Logistics Director Update
 VII. Marketing Updates
 VIII. Director’s updates
 IX. Closing thoughts
Progress To-Date

Updates

 • New Sponsor
 • Posters, Flyers, and JumboTron in effect
 • 3rd and last Newsletter went out
 • Logistics activities getting completed (workplan)
 • Panels starting to execute conference calls
 • Brochure sent to print
 • Soledad update
      • Allen Center site
      • Questions devised
Conference Detailed Agenda
Registration Update
            Conference                       Count
                Kellogg Alumni                  20
                Kellogg Faculty                  0
                Kellogg Student                 44
                Kellogg J.V.                     2
                General Attendee/Corporate       5
                Non-Kellogg Grad Student        20
                Northwestern Undergrad           1
            Total                              92



            Bin36                            Count
                 Alum                           34
                 Student                        29
            Total                               63

            Gospel Brunch                    Count
                 Adult                          26
                 Child                           0
            Total                               26
Keynotes
                              Morning                                         Lunch
                              Keynote                                        Keynote




                              Mr. Aylwin                               Mr. Dennis Archer
 Executive                   Lewis, CEO of                             President & CEO
                               Potbelly’s
Roundtable                                                                Archer PLLC




       Eric Douglas Keene,           Wes Coleman,          Paula Sneed,           Stuart Taylor,
        Founder and Pres.           Former EVP and      Chairman and CEO       Founder and CEO of
        Of Keene Advisory          Chief HR Office of   of Phelps Prescott      The Taylor Group
                                         Disney               Group
Panels
Morning Panels

Wealth Generation: Establishing a Legacy of
Wealth
  Moderator: Prof. Derrick Collins
  Panelists: Darrell Jackson, Ed Honesty, Matthew McGuire

Passion to Profit: Transforming
Entrepreneurial Ideas into Thriving Businesses
  Moderator: Angela Edwards-Campbell
  Panelists: Ahmad Islam, Michael Johnson, Paul King,
  Kumi Walker
Panels (cont.)

Afternoon Panels

Management Turnaround: A Case Study of
Economic Redevelopment

  Moderator: Alfred Sharp
  Panelists: Robert Higgins, Emery Matthews, James
  Peoples, Dia Taylor

Kellogg RealTalk: Leveraging the Legacy
  Panelists: Gwen Cohen, Dee Robinson, Cedric Thurman,
  Suzette Webb
Logistics Update




           Logistics – Day of
              Workplan
Marketing Update


            Marketing Activities
                 update


               Video Update
Director Updates




      1.   Finance Update
      2.   Special Events
      3.   Strategic Partnerships
      4.   External Relations
Closing Remarks

To be completed:

• Marketing blitz (TG,   • Conference video editing and
floor mat, chalking,     completion
media, posters, media    • Fire up meeting next week
etc.)                    • Gospel Brunch Marketing
• Complete Panels        • Task – everyone gets at least 3
Conference Calls         people to register for conference
• Logistics Execution
Website




          Conference
           Website
Conference Detailed Agenda
Conference Detailed Agenda
Overall update & To-Do’s

            Recent Accomplishments

                    • Live Registration
                  • Keynotes confirmed
            • Almost all Panelists confirmed
            • 20k of Sponsorship (BofA gold
                         sponsor!)
          • Fully updated website (great job)
             • STD emails sent to students,
                  attendees, and alums

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Bma conference all hands meeting 2.25.10

  • 1. February 25, 2010 All Hands Meeting
  • 2. Meeting Agenda I. Co-chairs Welcome II. Progress To-date III. Registration Numbers IV. Keynotes V. Panels VI. Logistics Director Update VII. Marketing Updates VIII. Director’s updates IX. Closing thoughts
  • 3. Progress To-Date Updates • New Sponsor • Posters, Flyers, and JumboTron in effect • 3rd and last Newsletter went out • Logistics activities getting completed (workplan) • Panels starting to execute conference calls • Brochure sent to print • Soledad update • Allen Center site • Questions devised
  • 5. Registration Update Conference Count Kellogg Alumni 20 Kellogg Faculty 0 Kellogg Student 44 Kellogg J.V. 2 General Attendee/Corporate 5 Non-Kellogg Grad Student 20 Northwestern Undergrad 1 Total 92 Bin36 Count Alum 34 Student 29 Total 63 Gospel Brunch Count Adult 26 Child 0 Total 26
  • 6. Keynotes Morning Lunch Keynote Keynote Mr. Aylwin Mr. Dennis Archer Executive Lewis, CEO of President & CEO Potbelly’s Roundtable Archer PLLC Eric Douglas Keene, Wes Coleman, Paula Sneed, Stuart Taylor, Founder and Pres. Former EVP and Chairman and CEO Founder and CEO of Of Keene Advisory Chief HR Office of of Phelps Prescott The Taylor Group Disney Group
  • 7. Panels Morning Panels Wealth Generation: Establishing a Legacy of Wealth Moderator: Prof. Derrick Collins Panelists: Darrell Jackson, Ed Honesty, Matthew McGuire Passion to Profit: Transforming Entrepreneurial Ideas into Thriving Businesses Moderator: Angela Edwards-Campbell Panelists: Ahmad Islam, Michael Johnson, Paul King, Kumi Walker
  • 8. Panels (cont.) Afternoon Panels Management Turnaround: A Case Study of Economic Redevelopment Moderator: Alfred Sharp Panelists: Robert Higgins, Emery Matthews, James Peoples, Dia Taylor Kellogg RealTalk: Leveraging the Legacy Panelists: Gwen Cohen, Dee Robinson, Cedric Thurman, Suzette Webb
  • 9. Logistics Update Logistics – Day of Workplan
  • 10. Marketing Update Marketing Activities update Video Update
  • 11. Director Updates 1. Finance Update 2. Special Events 3. Strategic Partnerships 4. External Relations
  • 12. Closing Remarks To be completed: • Marketing blitz (TG, • Conference video editing and floor mat, chalking, completion media, posters, media • Fire up meeting next week etc.) • Gospel Brunch Marketing • Complete Panels • Task – everyone gets at least 3 Conference Calls people to register for conference • Logistics Execution
  • 13. Website Conference Website
  • 16. Overall update & To-Do’s Recent Accomplishments • Live Registration • Keynotes confirmed • Almost all Panelists confirmed • 20k of Sponsorship (BofA gold sponsor!) • Fully updated website (great job) • STD emails sent to students, attendees, and alums