Slides for session 1 of my class at SVC. Part 1 gets at what it means to user experience. What's a good user experience? What are the different ways of doing UX? Part 2 is about interviewing - the most central skill a UX practitioner can have.

1. What is “Doing UX”?
Session 1 - June 19, 2014
School of Visual Concepts - UX1
http://svc-ux1.leannagingras.com

3. Week 1: what does “doing UX” mean?
what does UX look like in the real world? how do we talk to users?
Everything below here is tentative and will be adjusted to taste!
Week 2: Sketching and Personas
how do we transform interview insights to design ideas?
Week 3: Workflows and Prototyping
how do we create and prototype good designs?
Week 4: Measuring UX
how do we measure UX impact and make UX actionable?
Week 5: Panel - Making an impact with UX
how do we make our UX work count?

4. Class: Lecture, discussion, exercises, and studio
Homework: Readings - articles, blogs, books
Project: Apply what you learn as we go
Questions? Need help?
Website: http://svc-ux1.leannagingras.com
Email: gingras.leanna@gmail.com
Twitter: @leegoesplaces
Class Format

5. Resources & Reading

6. If you’re trying to get hands-on with UX right away

7. If you’re trying to get UX adopted at your organization

8. If you’re trying to break into UX as a career
(and also read everything else)

9. Exercise: Enough about me...
Pair up with a partner for five minutes!
learn what they want to get out of this class.
Then: introduce your partner to us.

10. WHAT IS BAD UX? WHAT IS GOOD UX?

11. LOL j/k

16. Sometimes “Good” is obvious.

17. iPhone Weather app vs Dark Sky app

21. WHAT IS A UX PROBLEM?

22. Lee will tell you the story of how burritos solved her UX problem

24. what does “bad” mean?

25. what does “useful” mean?

26. Context totally changes how users approach the problem “I want to share my thoughts”.

27. Designing for different devices - desktop sites, apps, responsive design - is really about context.

28. http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox

29. What problem is this trying to solve?

30. GOOD PROBLEM DEFINITIONS
BAD: People forget to take their pills
EHH: People with complicated pill schedules forget to take their pills
GOOD: Tom needs to take his antibiotics every 12 hours
GOOD: Young, busy professionals forget their pills
GOOD: Chronically ill people need to take specific pill combinations multiple times a day

31. What’s your UX project?
tell us about the project you’ll be working on.
what problem are you trying to solve?

32. WHAT DOES UX IN ACTION LOOK LIKE?

33. http://www.jjg.net/elements/pdf/elements_simpleplanes.pdf

34. Strategy

35. Scope

36. Structure

37. Skeleton

38. Surface

39. http://www.jjg.net/elements/pdf/elements_simpleplanes.pdf

40. INTERVIEWING

41. http://uxdesign.smashingmagazine.com/2010/10/05/what-is-user-experience-design-overview-tools-and-resources/
Understanding users is how we get out of this hell

42. UX DETECTIVE WORK
Competitive analysis
Market analysis
Google trends
Tweets and Facebook comments
Support calls
Metrics
Interviewing

43. IT DOESN’T HAVE TO BE COMPLICATED
1. Decide what you want to learn
2. Decide who you want to learn about
3. Decide where you will learn it
4. Decide how you will learn it

44. DECIDE WHAT YOU WANT TO LEARN
Goal: Create an app that helps personal trainers and their clients work
together better
Interview objective: learn what information PTs and clients are sharing now

45. Goal: Create an app that helps personal trainers and their clients work
together better
Interview objectives: learn what information PTs and clients are sharing now
DECIDE WHO YOU WANT TO LEARN ABOUT

46. Goal: Create an app that helps personal trainers and their clients work
together better
Interview objectives: learn what information PTs and clients are sharing now
during personal training sessions
DECIDE WHERE YOU WILL LEARN IT

47. Goal: Create an app that helps personal trainers and their clients work
together better
Interview objective learn what information PTs and clients are sharing now
“walk me through the history of your working relationship”
observe: what do they talk about during their sessions?
DECIDE HOW YOU’LL LEARN IT

48. Ask questions that invite stories

49. Get them to show, not tell

50. Get them to show, not tell

51. Ask why, even if it seems obvious

52. AFTER THE INTERVIEW
● debrief with team as soon as possible!
● scribble down top 5 impressions
● refine interview guide if needed

53. Exercise: Interview
Pair up with someone in class.
One of you come see me for your secret objective. ;)

54. Homework:
Interview 3 people who fit your project’s target.
Next week, be ready to tell us:
1. who did you interview?
2. what was the show and tell?
3. what was the top thing you learned?

55. Leanna’s Homework
1. Who did you interview?
1 personal trainer
2 people who have had personal trainers for a while
2. What was the show and tell?
I asked to see the personal trainer’s notes
3. What was the top thing I learned?
there isn’t any official system for communicating and keeping track. personal
trainers just go by memory and handwritten notes.