1. RIsE.
BRANDING FROM THE INSIDE OUT
BE EXTRAORDINARY OR BE ELIMINATED.

2. _____________________________________________
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Rise.
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BRANDiNG FROM THe iNsiDe OUT
Be eXTRAORDiNARY OR Be eLiMiNATeD.
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p e r C e p t I o n Is Rise. _____________________________________________
realIty _____________________________________________
In brandIng
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BRANDING IS...
BeiNG CRYsTAL CLeAR ABOUT: _____________________________________________
1. WHO YOU ARE
What makes you different and viable. Rise. _____________________________________________
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Created by LeapZone strategies Inc. © 2009

3. _____________________________________________
BRANDING IS...
BeiNG CRYsTAL CLeAR ABOUT: _____________________________________________
1. WHO YOU ARE
What makes you different and viable. Rise. _____________________________________________
2. WHAT PROBLEMS YOU SOLVE
How is your business/product making life better. _____________________________________________
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BRANDING IS...
BeiNG CRYsTAL CLeAR ABOUT: _____________________________________________
1. WHO YOU ARE
What makes you different and viable. Rise. _____________________________________________
2. WHAT PROBLEMS YOU SOLVE
How is your business/product making life better. _____________________________________________
3. WHO YOU ARE BEST SUITED TO HELP
Who needs what you offer. _____________________________________________
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An authentic and differentiating _____________________________________________
Brand Promise
A consistent Rise. _____________________________________________
Promise Delivery System
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Brand Success! _____________________________________________
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Created by LeapZone strategies Inc. © 2009

4. _____________________________________________
Rise.
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Rise.
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personalIty
(YOUR CORe TRUTH)
- internal -
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Rise.
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beHaVIoUr
(YOUR CORe DisTiNCTiON)
- external - _____________________________________________
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personalIty
(YOUR CORe TRUTH)
- internal -
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Created by LeapZone strategies Inc. © 2009

5. _____________________________________________
Rise.
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beHaVIoUr
(YOUR CORe DisTiNCTiON)
- external - _____________________________________________
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personalIty
(YOUR CORe TRUTH)
- internal -
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personality
(youR coRe TRuTh)
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- internal -
Rise.
1
Business personality _____________________________________________
The inTeRnal faceTs of youR business
(youR core truth)
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bUsIness personalIty
iNTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core trUtH _____________________________________________
• Values - Your decision makers.
A solid foundation that unites you and your team. Rise. _____________________________________________
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Created by LeapZone strategies Inc. © 2009

6. _____________________________________________
bUsIness personalIty
iNTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core trUtH _____________________________________________
• Values - Your decision makers.
A solid foundation that unites you and your team. Rise. _____________________________________________
• PurPose - Your drive.
The heart of your company. _____________________________________________
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_____________________________________________
_____________________________________________
_____________________________________________
Business personality
inteRnal Facets oF youR business - youR core truth _____________________________________________
• Values - your decision makers.
a solid foundation that unites you and your team. Rise. _____________________________________________
• PurPose - your drive.
the heart of your company. _____________________________________________
• Brand Promise - your measurable accountability.
the key factor that should come to you effortlessly.
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Created by LeapZone strategies Inc. © 2009

7. _____________________________________________
Business personality
inteRnal Facets oF youR business - youR core truth _____________________________________________
• Values - your decision makers.
a solid foundation that unites you and your team. Rise. _____________________________________________
• PurPose - your drive.
the heart of your company. _____________________________________________
• Brand Promise - your measurable accountability.
the key factor that should come to you effortlessly.
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• Key differentiator (Xfactor) - your edge.
the one thing that puts you ahead of your competitors.
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Behaviour
(youR coRe DisTincTion)
- external -
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Rise. _____________________________________________
2
Business Behaviour _____________________________________________
The exTeRnal faceTs of youR business
(youR core distinction)
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bUsIness beHaVIoUr
exTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core dIstInCtIon _____________________________________________
• ideal client - Your primary audience.
Who you speak to first and foremost, then second... Rise. _____________________________________________
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Created by LeapZone strategies Inc. © 2009

8. _____________________________________________
bUsIness beHaVIoUr
exTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core dIstInCtIon _____________________________________________
• ideal client - Your primary audience.
Who you speak to first and foremost, then second... Rise. _____________________________________________
• comPetitiVe marKet - Your reason to continually raise the bar.
The companies that you are challenged by the MOsT.
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Business Behaviour
exteRnal facets of youR business - youR core distinction _____________________________________________
• Ideal ClIent - your primary audience.
Who you speak to first and foremost, then second... Rise. _____________________________________________
• CompetItIve market - your reason to continually raise the bar.
the companies that you are challenged by the Most.
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• Brand touChpoInts - your process + behaviour.
every contact made with your client; before, during and after the sale.
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Business Behaviour
exteRnal facets of youR business - youR core distinction _____________________________________________
• Ideal ClIent - your primary audience.
Who you speak to first and foremost, then second... Rise. _____________________________________________
• CompetItIve market - your reason to continually raise the bar.
the companies that you are challenged by the Most.
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• Brand touChpoInts - your process + behaviour.
every contact made with your client; before, during and after the sale.
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• sYstems audIt + marketIng needs - your tools.
the things you need to support your systems and processes, as well as
the tools you need to effectively communicate your message. _____________________________________________
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Created by LeapZone strategies Inc. © 2009

9. _____________________________________________
An authentic and differentiating _____________________________________________
Brand Promise
Rise. _____________________________________________
A consistent
Promise Delivery System
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Brand Success!
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good brandIng is all about _____________________________________________
building trUst...and trust is earned
(with time) by delivering on your brand _____________________________________________
promise day in and day out,
rain or shine. _____________________________________________
it is all about the consistency of the _____________________________________________
overall experience.
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1
Rise. _____________________________________________
be Clear aboUt yoUr ValUes _____________________________________________
and pUrpose.
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Created by LeapZone strategies Inc. © 2009

10. _____________________________________________
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2
Rise. _____________________________________________
KnoW What you are selling _____________________________________________
and Why you’re selling it.
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3
Rise. _____________________________________________
define your ideal client and _____________________________________________
learn to say no.
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4
Rise. _____________________________________________
find your niche. _____________________________________________
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Created by LeapZone strategies Inc. © 2009

11. _____________________________________________
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5
Rise. _____________________________________________
bUIld great relatIonsHIps. _____________________________________________
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taKe our free online needs assessment or asK us!
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http://www.leapzonestrategies.com/blog/ask-us
http://www.leapzonestrategies.com/assessment-form.php
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subscribe to “Rise” leapZone’s FRee Momentum Generating
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Audio Podcast series
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www.leapzonestrategies.com/blog/category/audio-podcasts/
or also available on iTunes (search: leapzone)
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Created by LeapZone strategies Inc. © 2009