The impact of mobile, connected and wearable devices combined with digital and social media has transformed how people engage with brands and make purchase decisions today. As a result, companies have to adapt how they approach many aspects of their businesses. This presentation will focus on how brands can take advantage of new consumer engagement opportunities that are beginning to exist across social media, content marketing and general customer-relationship management tactics. For more, please visit, www.schoolingbrands.com

1. THE NEW AGE OF BUYER BEHAVIOR 1
THE NEW AGE OF BUYER BEHAVIOR:
HOW THE EVOLVING TECH LANDSCAPE
IS FOREVER SHIFTING BRAND INTERACTIONS
AND CONSUMER EXPERIENCES

2. THE NEW AGE OF BUYER BEHAVIOR 2
WHY WE’RE HERE
A number of technological trends are taking hold today in
a way that will heavily impact consumer buying habits.
In turn, companies should begin to consider how they
approach related marketing efforts.

3. THE NEW AGE OF BUYER BEHAVIOR 3
WHY WE’RE HERE
For brands to keep up with these new technological
trends, there are several content and communication
strategies that should be explored.

4. THE NEW AGE OF BUYER BEHAVIOR 4
WHAT THIS “CLASS” WILL COVER
The "New Age” Is Now
Current landscape and outlook
1
2
Three Content & Communications Strategies
To exploit the new age
3 Three Case Studies
4 Actionable Takeaways

5. THE NEW AGE OF BUYER BEHAVIOR 5
THE “NEW AGE IS NOW”

6. “
”THE NEW AGE OF BUYER BEHAVIOR
In 2014, the average American spent nearly
6 hours with digital media each day,
an increase of 23% over the previous year (2013).
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THE “NEW AGE IS NOW”

7. “
”THE NEW AGE OF BUYER BEHAVIOR
In 2014, the average consumer
spent 34 hours per week
on the mobile internet.
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THE “NEW AGE IS NOW”

8. “
”THE NEW AGE OF BUYER BEHAVIOR
In just one minute,
216,000 photos are posted to Instagram, 1.8 million likes are made on Facebook,
$83,000 in sales take place on Amazon,
and 72 hours of video footage is uploaded to YouTube.
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THE “NEW AGE IS NOW”

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”THE NEW AGE OF BUYER BEHAVIOR
1 in 5 adults
owns some type of wearable device.
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THE “NEW AGE IS NOW”

10. “
”THE NEW AGE OF BUYER BEHAVIOR
It is anticipated that there will be
150 Million
wearable units shipped annually by 2019.
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THE “NEW AGE IS NOW”

11. “
”THE NEW AGE OF BUYER BEHAVIOR
Intel predicts there will be
200 Billion
connected devices by 2020.
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THE “NEW AGE IS NOW”

12. THE NEW AGE OF BUYER BEHAVIOR 12
THREE CONTENT &
COMMUNICATIONS STRATEGIES
UTILITY | TRANSITORY | POST TRANSACTION RELATIONSHIP

13. THE NEW AGE OF BUYER BEHAVIOR 13
UTILITIARIAN-BASED CONTENT
Due to the sheer amount of content, both user-generated and professionally
produced, for brand-funded content to maintain a shelf life beyond our
ever-shortening attention spans, content that brands publish should provide
utility for the end user.
Utilitarian-based content can provide consumers with financial benefits,
timesaving assistance, or quality of life improvement. You can also think
about it as providing consumers with functional versus emotional benefits.

14. THE NEW AGE OF BUYER BEHAVIOR 14
TRANSITORY CONTENT
Transitory Content is content that can be consumed in transit: on-the-go, in-
store and out-of-home. Given its consumption environment this content must
deviate from traditional content that has previously been consumed in-home,
at-work and, primarily, on your desktop or via the comfort of your couch.
Transitory content should be snack-sized (micro), non-linear (plot relying on
an independent stand-alone format), portable (transitioned seamlessly from
device to device) and on-demand (instantaneously available).

15. THE NEW AGE OF BUYER BEHAVIOR 15
POST TRANSACTION RELATIONSHIP
Increased datapoints and data-access coming from consumers’ wearables
and IoTs provide a very unique opportunity for brands to take customer
relationships to the next level. Brands can now interact with their consumers
on a customized, individualized and personalized level throughout the
buying process.
This will enable brands to build more profitable and longer-lasting
relationships over time, and further cement themselves as the preferential
brand in a particular category.

16. THE NEW AGE OF BUYER BEHAVIOR 16
THREE CASE STUDIES

17. MACY’S & SHOPKICK
Macy’s rolled out a program to 800 stores last holiday
season that combined iBeacons with the app Shopkick.
In addition to enhancing the shopper experience, this
program also helped to collect useful information on offline
shopping habits by tracking customer foot traffic flows
and which products and services they interacted with.

18. NIVEA PROTECTION APP
Last year Nivea developed a mobile application and
wearable bracelet to help parents keep track of their kids’
locations while at the beach. By providing this clever tool,
Nivea was able to stand out and earn consumers’ trust
by associating themselves with this safety-related tool.
Nivea was also able to access customer data, deriving
from the app downloads, for future targeted marketing
opportunities.

19. VIRGIN ATLANTIC & GOOGLE GLASS
Virgin Atlantic brought wearables into play at London’s
Heathrow Airport by outfitting its concierge staff with
Google Glasses.
As passengers stepped out of their cars, the staff could
begin the check-in process and share relevant information
regarding their itinerary, such as delays, weather updates,
and so forth. This technology was able to deepen the
“personalization aspect” of the travel experience.

20. THE NEW AGE OF BUYER BEHAVIOR 20
ACTIONABLE TAKEAWAYS

21. THE NEW AGE OF BUYER BEHAVIOR 21
ACTIONABLE TAKEAWAYS
Make It PersonalONE
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Brands can begin to leverage data collection to provide a localized, targeted,
relevant and personalized experience for customers.
Every aspect of the consumer experience can now become “hyper” – leading
away from generalized best practices and more to an individualized service plan.

22. THE NEW AGE OF BUYER BEHAVIOR 22
ACTIONABLE TAKEAWAYS
Provide Increased Value
Customers are demanding more value from the brands that they buy from and
interact with.
Value is being defined less as entertainment and enjoyment, and more as real-
world benefits such as saving time, money, and reducing stress.
Consumers are on the lookout for brands that can provide tangible benefits
during interactions.
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23. THE NEW AGE OF BUYER BEHAVIOR 23
ACTIONABLE TAKEAWAYS
Improve Real-Time Experiences
The interconnected nature of mobile devices offers brands the chance to
provide users with real-time information, choices, and enhanced interaction.
Devices also increase the potential to offer more meaningful and vivid
experiences as the boundaries between the digital and physical worlds fade.
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24. THE NEW AGE OF BUYER BEHAVIOR 24
ACTIONABLE TAKEAWAYS
Produce Higher Quality Content
As consumers are hit with waves of content, it’s important that your brand’s
content be of the highest quality.
As a result, brands can invest in creating fewer pieces of content, but focus on
content that has an extremely high degree of utility and is laser-focused to
their markets.
Strategic dissemination to get quality content in front of audiences should
leverage higher quality media publishers and platforms, including branded
communities.
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25. THE NEW AGE OF BUYER BEHAVIOR 25
ACTIONABLE TAKEAWAYS
“Connect” With Millennials
Millennials are one of the most in-demand customer segments in the market
today, and they are poised to adopt the technologies in question at a much
higher rate than other parts of the population.
At the same time, adoption by Millennials will help pave the way for interest by
both their parents and children through technological exposure and personal
recommendations.
Engaging Millennials through these technological and social experiences will
help increase your brand’s reach with multiple core audiences.
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26. THE NEW AGE OF BUYER BEHAVIOR 26
ACTIONABLE TAKEAWAYS
Consider Operational Efficiencies
Consumers are increasingly demanding of a more pleasurable and efficient
experience (less waiting, more productivity) when visiting retail locations and
online retail destinations.
Connected technologies can help employees, sales reps, and internal systems
better serve customers by offering a more personalized experience, better
service, and faster checkouts through mobile paying.
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27. THE NEW AGE OF BUYER BEHAVIOR 27
ACTIONABLE TAKEAWAYS
Tackle Privacy Head On
Privacy remains a real consideration for consumers.
Even with the convenience of connected devices and applications, this doesn’t
eliminate consumers’ concerns about how best to control what information is
shared, how it’s used, and what options they have for turning off the flow of
data in either direction.
Brands that have clear privacy policies in place and can take steps to
demonstrate the ethical use of business data will come out ahead.
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28. THE NEW AGE OF BUYER BEHAVIOR 28
ACTIONABLE TAKEAWAYS
Think About Mobile First
While the world’s population continues to grow and get bigger, individual users
are seeking “smaller,” relevant, and personalized experiences.
Instead of thinking “social, local, mobile” or SoLoMo as people have referred to
it, which encourages brands to think of cute or entertaining content that’s likely
to be shared, brands should think about it as “mobile, local, social.” Your
consumers are living on their phones and thinking locally before they begin to
worry about social media.
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29. THE NEW AGE OF BUYER BEHAVIOR 29
THANK YOU
Thank you for participating in
[L]EARNEDMEDIAUNIVERSITY
To Download The Complete White Paper Visit www.SchoolingBrands.com/WhitePaper
“The New Age of Buyer Behavior:
How the Evolving Tech Landscape is Forever Shifting
Brand Interactions and Consumer Experiences”

30. THE NEW AGE OF BUYER BEHAVIOR 30
[L]EARNED MEDIA
About Us
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the new age of buyer behavior. [L]earned Media works with clients to develop
and execute forward-thinking marketing campaigns that can be distributed
across all media to drive meaningful business results.
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