Head of HR resources Dan Hardaker asks the world if employee engagement actually matters in the Learning Pool webinar series.

1. Why engagement
matters.
Dan Hardaker
Head of HR Strategy
Genesis Housing Association

2. It doesn’t.
“There’s no point your staff being engaged in
making cookies unless you’re a bakery”

3. Engagement +
Involvement +
Direction.

4. Engagement.

5. Providing great
service
Engagement.
Pitfall 1: what does it mean?
I take pride in
the work I do
I put customers
at the heart of
everything I do
47,000,000 definitions – not about
I would
recommend
Genesis as a
good place to
work
awards!
Pride &
Advocacy
ENGAGED
AT
GENESIS
I am proud to
work for Genesis
I am committed to
playing my part in
helping Genesis
become a Leading
Property Based
Service Provider
I feel motivated
to go the extra
mile for Genesis
Driving
success at
Genesis

6. Engagement
Rational
Commitment
Discretionary
Effort
Performance
Emotional
Commitment
Intent to stay
Intent to Stay
Engagement
Levers
CLC Model of Engagement

7. Engagement.
Engaging For
Success.
“This is about how we
create the conditions in
which employees offer more
of their capability and
potential.” –David Macleod
http://www.engageforsuccess.o
rg/

8. Engagement.
Pitfall 2: It’s no good on its own.

9. Engagement.
High
Engagement
Hostages
15%
Apostles
36%
Is turnover really
such a bad thing?
Fence-sitters
28%
Disconnected
19%
Mercenaries
2%
High
Low
Loyalty

10. Engagement.
High
Content
ambivalent
6%
I believe there are
opportunities for
me to develop my
career at Genesis
Satisfied
ambitious
44%
People
Strategy
Fence-sitters
12%
Indifferent
12%
Frustrated
ambitious
27%
High
Low
I would like to progress my career at
Genesis

11. Poll

12. Involvement.

13. Involvement.
 Engagement champions.
 Action planning toolkit.
 Competition & peer pressure.
 Across HR – embedded into employee lifecycle from induction.
 Culture change, not just a one-off.

14. Direction.

15. Direction.
I support Genesis'
Corporate Strategy
and objectives
Loose cannons
6%
Fully aligned
63%
Fence-sitters
16%
Disconnected
7%
Cynics
8%
High
Low
I have a good understanding of Genesis'
Corporate Strategy and objectives

16. Don’t get
caught up in
surveys and
awards.

17. Involve your
people. They
already know
the answers.

18. Do something
visible.

19. So, why does it
matter?

20. @danhardaker
dan@danhardaker.com
LinkedIn: Dan Hardaker