Leaum vietnam's credential_2011
•Télécharger en tant que PPT, PDF•
0 j'aime•316 vues
![Content ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
Similaire à Leaum vietnam's credential_2011
Similaire à Leaum vietnam's credential_2011 (20)
Leaum vietnam's credential_2011
- 5. About Us – Our Business Approach (*) Before a proposal is sent to you, it must go through 21 steps internally Brief Research Concept --- Beginning Redaction Concept_V1 --- End Brainstorming corrections Concept _V1 Corrections Concept_V2 Brainstorming corrections Concept _V2 Action Concept _V1 --- Beginning Redaction Action Concept_V1 --- End Brainstorming Corrections Action Concept_V1 Corrections Action Concept_V2 Brainstorming corrections Action Concept_V2 Digital Marketing Strategy Planning_V1 --- Beginning Digital Marketing Strategy Planning_V1 --- End Quality control on V1 Approval Beginning of the V1 end Corrections Digital Marketing Strategy Planning_V2 --- Beginning on V2 --- End Quality control on V2 Brainstorming final version approval Master delivery
- 6. Adapter Network Technology Web Application Development web Application Integration Application Architecture and system Design Comprehensive and Scale Product Database Development and Design Web Enabling Technologies Attract Prospects Engage Visitors Strengthen Reach About Us – Our Marketing Service Approach Strategy Online Strategy Consultation Online Media Planning Analysis and Reports Service Competition Management Marketing Programs Creative Digital Brand Development Digital Information Design Rich Media Design Broadband Media Streaming Content Development
- 13. Our customers
- 14. Digital Marketing Platform 2.0 What’s Happening? Who’s Thriving?
- 16. What’s Web 2.0? “ Read/Write/viral/ Real-time feed on Wall” = The Customer Strikes Back An Add-on
- 17. What’s Web 2.0 Application? An Add-on
- 18. Game Player Banner Ads Banner Ads What’s Web 2.0 Application?
- 23. Engagement Bar Specifications & Ratecard Ad Format : Engagement Bar Ad Content Dimension : 1100 x 32 File Size : 10 kb File Format : SWF (FLA) Video File Size : 1 mb Video File Format : FLV In-Page Lightbox or also known as LightboxAd appears after user starts to engage with another In-Page ad formats such as Leaderboard, Rectangular, Skyscraper and etc. CPE: Cost per Engagement.
- 24. What’s Mobile 2.0? Talk + Text + Web + Media + Apps = Mobile Devices
- 26. How Mobile Applications works Pop up in Menu Page (Top/Bottom): Pop up in text page (appear in maximum 5s for user to click to see/read). In “News” Box => “Apps and the City” Banner
- 29. What’s Advertising 2.0? Contextual & Behavioural Targeting/Real-time Content Banner = Ad Relevance An Add-on
- 30. What’s Shopping 2.0? Customer Ratings, Reviews & Recommendations = weCommerce An Add-on
- 31. Social Media Platform in Vietnam An Add-on
- 32. Enough Already The 2.0 World is changing the way we do everything!
- 33. LEAUM Vietnam Co.,Ltd (h.o): D1 – 7F , 590 Cach Mang Thang 8 Bdlv , Ward 11, Dist 3, HCM City (t): (+84 8) 222.11.927 - (f): (+84 8) 222.11.896 (w) www.leaum.com.vn Mr. Phạm Phú Thành Social Media Marketing Strategy Leader (m): (+84) 098.939.1319 (e): [email_address]
Notes de l'éditeur
- Web 1.0: The conversation was all one-way: from brand to consumer. Now the customer strikes back: Personal opinion EXPLODES over the web. And new opinion leaders emerge. Your opinion matters. My opinion matters. They can create content without knowing HTML: Blogs, Media sharing They can enhance existing content: Comments Ratings & Reviews Rants & Raves Recommendations Tags They can also appropriate content and mash it up with existing apps without programming knowledge : via RSS, APIs and AJAX (I.e. Google Maps, Flickr photos) A copywriter’s point of view is now the least effective and relevant part of the mix.
- Your Phone is now more than a phone… it’s a device, a mini computer in your palm. It’s all the previous handheld devices rolled into one. It is now connected to the net… and all the information contained therein is at your fingertips. Your camera Your MP3 player Your phone Your address book Your diary and calendar Your gameboy Your web browser Your email client For most people the wonders of digital technology will be first experienced via a mobile phone rather than a computer, game console, digital camera or MP3 player
- We’re all just a click away. Social networking application has brought us all closer together. Finding old friends and creating new ones has never been easier. And communicating has never been easier. We can: text, chat, message, VoIP, email, join cliques, groups, networks, poke, throw sheep and smear with peanut butter. Or to expose ourselves, lay our lives open: our likes, dislikes, tastes in music, movies, literature, our career paths, education Virtual worlds also means that we can interact within a range of virtual environments: From the Battlefields of Arathi Basin (World of Warcraft) To the nightclubs of Virtual (Second Life)
- The target is getting smaller… it’s just the size of one person: YOU And as far as you’re concerned that’s the only relevant target. Contextual Targeting: “a subject of particular interest to you” as revealed by: “ relatedness” to the content you are currently viewing or keywords you search on Related recommendations (i.e. Amazon) and “crowd wisdom” Behavioural Targeting: “a subject you’ve revealed a preference for” as revealed by: A previous (or current) activity such as a search, click, though or purchase “ relatedness” to the activity you are currently doing… or have done It usually runs like this: We know little about you When you hit our site, we observe the pages you click or the searches you make We serve you contextual ads initially --> related to the content your are viewing If you respond to an offer or click a specific link, we start moving into behavioural mode Base on your previous actions (just browsed, almost bought but abandoned, bought, repurchased etc.) we start targeting you behaviourally. If you are in a database for instance, we can observe what emails and offers you respond to. If you show high propensity to click on certain offers, we try more of the same If you don’t we try a more contextual tack until we start getting a response. Think of it like a seduction. If you can find out what your object of desire is into, you ask him/her on a date that is going to get you to the first base. This is contextual. What you then do on that first date in order to get the goodnight kiss and the second date… well that’s purely behavioural.