2. Customers love to be heard
that is why “customers is
always right was a top seller
in the early day.”
Companies started to lead a way from
the customers experience to focus on
the financial gain in the markets. This
has shifted the reigns of loyalty for
customers.
Making the customers feel valued is
the key to long lasting loyalty;
because, if they don’t feel valued they
have a variety of retailers and services
to choose from. In order to set your
business apart from the general cast of
businesses, your brand has to
resemble your customer as the FOCUS.
Who is capitalizing on this concept and
succeeding?
Starbucks, Zappos, Disney
World, Trader Joe’s and Amazon are
some of the United States companies
that has been noticed for there
customer engagement and true
branding initiative.
Starbucks
Zappos
Disney
World
Trader
Joe’s
Amazon
3. Ways to Boost Loyalty to
your Brand
Social Media
• Twitter
• Facebook
• Google +
• Instagram
• Pinterest
• Linked In
Mockup
Interactions
Customer
Service
• Provide samples/free
trails/branded
products
• Have customer
appreciation/networki
ng/ community
events.
• Sincere service that is
attentive to the
customer's needs and
not the company’s
bottom line.
• Demonstrating the
“we value the
customer mythology”
daily.
4. What is important to you?
Building relationships starts with caring and looking out for what is best
for the customer. Celebrating special occasions with customers, such as
birthdays, anniversaries, child births, bereavements, and the list goes on
will deepen the bond with your customer, leading to a forever customer.