Facebook is the way to go for paid traffic these days. Traffic from Facebook can drive insane returns on investment, because you can laser target the people you want to advertise to. Facebook has an option called custom audiences, where you can upload lists of people who you want to advertise to and if you are using custom audiences then you will want to read the rest of this blog post. http://easym6.com/

2. Advertising On Facebook?
This Can Save You Your
Account
Facebook is the way to go for paid traffic these days. Traffic
from Facebook can drive insane returns on investment,
because you can laser target the people you want to
advertise to. Facebook has an option called custom
audiences, where you can upload lists of people who you
want to advertise to and if you are using custom audiences
then you will want to read the rest of this blog post.
The Abuse of Custom Audiences
Custom audiences are an incredibly powerful tool and
marketers have created software for building them. For
example you could scrape the user ID's of the people who
liked the posts of a specific fan page or a group.You could
also scrape the ID's of people who only commented on a
specific fan page and thus create a super targeted audience.
Now, some marketers went too far with custom audiences.
For example, they built audiences of a specific age and
created ads that mentioned the age of the audience, or they
have created audiences with people who have the same first
or last name and then created ads with their name in it.
This kind of intrusive advertising wasn't left unnoticed and
my guess is that a lot of people sent complaints to Facebook
and then they changed the guidelines for custom audiences.
Scrapped Audiences Will Get You In Trouble

3. From now on, if you are using custom audiences with
scrapped user ID's you can get your Facebook account
banned, ouch, because it's against Facebook guidelines.
To use custom audiences, the audience has to be opted in
first, you must have their permission to advertise to them.
For example, an optin email list would be a permission
based audience, though I wonder how they will know that I
have the permission or not...
My Recommendations
If you still want to use scrapped custom audiences then you
are risking getting your account shut down with all your
personal photos, friend lists etc. You don't want to lose that I
guess so, I recommend creating a new Facebook account just
for advertising and even, if you aren't going to use scrapped
custom audiences, I recommend having a separate
advertising account for the unlikely event of a Facebook ban.
Safety first.
Now, I haven't heard about mass bans from Facebook,
mostly only rumors that you can get banned, but better safe
then sorry.
http://easym6.com/