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Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
Maximizing app revenue in the Windows Store
http://aka.ms/ukdev
Game Republic 24th April 2014  - Maximising your app revenue
400m number taken from Nokia Q3, 2013 financial report and Gartner PC Tracker 3Q13.
10% share number taken from Kantar World Panel.
App Store numbers taken from “Microsoft by the Numbers” website.
Tablets Hybrids All in Ones
Amazing Choices
Nokia Lumia 520 Nokia Lumia 620 Nokia Lumia 720
Amazing Entry Level Devices <£150
Nokia Lumia 1020 Nokia Lumia 1520 Nokia Lumia 925
Amazing High Spec Devices including 6inch devices
134% YoY growth 94% YoY growth Projected. Source: IDC*
250% YoY growth 197% YoY growth 98% QoQ growth
£
http://services.windowsstore.com
MoliPlayer Pro
Moli Time Tech. Corp.
Drawboard PDF
Drawboard
Dark Lands
Mingle Games s.r.o.
AE 3D Motor
AE Mobile
PC Remote
PC Remote
BubbleBreaker
TouchFirst LLC
World at Arms
Gameloft
My Talking Tom
Out Fit 7 Limited
My Country
Game Insight Global Ltd
Game Republic 24th April 2014  - Maximising your app revenue








Game Republic 24th April 2014  - Maximising your app revenue
Bejeweled Live
Electronic Arts
Chimpact
Yippee Entertainment
• One option
• Managed by the OS• Durables or consumables
• Recurring revenue from existing customer
• Show right offer at right time
• Multiple price points
• App controls the UI
• App shown in the ‘free’ category
70% Windows Phone paid apps
Apps for Phone, Tablet and PC*
• Get paid for showing ads
• The more time a user spends in an app, the more ads that can be shown
App Promotion
Windows Phone Windows
Ad rotation
http://blogs.windows.com/windows_phone/b/wpdev/archive/2013/10/25/new-
pubcenter-reports-to-help-you-optimize-ad-revenue.aspx
Ad SDKs: http://services.windowsstore.com/
Don’t compromise user experience
Integrate app into design and flow of the app
Use same API for Windows & Windows Phone





http://msdn.microsoft.com/en-us/library/advertising-
mobile-windows-phone-download-install(v=msads.20).aspx
Test
WP App 1
WP App 1 W8 App 1 WP App 2 W8 App 2
WP App 5WP App 4W8 App 3WP App 3
WP App 6
WP App 1 W8 App 1 WP App 2
WP App 4W8 App 3WP App 3
WP App 6
Integrated
reporting
Promote my
app
Single Sign-on
Ad Unit quick
views
Alerts
Dashboard



Game Republic 24th April 2014  - Maximising your app revenue
Think about
Emerging Markets
5 with Game
Ratings*
Test prices in
different
markets
* See Dev Center for details
Game Republic 24th April 2014  - Maximising your app revenue






Cross promotion Live tile
Ask for ratings (carefully)
Player recruitment
More app
details
Personalised
recommendations and
collections
Universal Windows apps
indicator: App available
on Phone, Tablet and PC
New Apps Installed.
Notification reminds users
and helps find new apps
Store icon in Task Bar.
Improves discoverability in
Desktop Mode
Windows 8.1 Update: Store discoverability
Desktop taskbar.
Shows desktop and Modern
apps
Low initial cost:
$10 - $100
Pre defined
templates
Fund with
Credit Card
Game Republic 24th April 2014  - Maximising your app revenue
@Lee_Stott
Student Developers:
http://www.dreamspark.com
Start Ups:
BizSpark http://www.microsoft.com/bizspark/
Appcampus http://www.appcampus.fi
Microsoft Accelerator http://aka.ms/UKAccelerator
Unity Porting Camp Manchester 17th May
http://www.unityportinguk.com
Competitions
Microsoft Beautiful Game –
http://www.beautifulgamecomp.com

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