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L’Era della Massive Data Collection
         Leandro Agrò | WideTag, Inc.
Premessa
Evoluzione della Rete
•   Web 1: I dati sono delocalizzati

•   Web 2.0: Dati e le applicazioni sono
    delocalizzate, emergono i network sociali


•   Internet of Things
    Le componenti del sistema sono delocalizzate
    ed emergono network misti persone/macchine
    (ad autonomia crescente).
    La SFIDA è quella di connettere in Rete larga
    parte del mondo fisico.
Internet delle Cose
• Per quanto Internet sia pervasiva, oggi il
  numero degli oggetti/device connessi alla
  Rete è ridicolmente inferiore rispetto al
  numero degli oggetti NON connessi.

  La prossima rivoluzione del mercato sarà
  data dalla necessità di sostituire gli oggetti
  non connessi nonché di collegare in Internet
  Reti di Sensori.
Next Big Thing
•   OGGI:
    Mobilità avanzata: iPhone / Android
    Elettronica di Consumo e Social
    Network divengono portatori sani
    di sensori


•   DOMANI:
    Oggetti e Sensori Connessi alla Rete,
    evolvono in una enorme rete RealTime
    “Internet of Things”
Massive Data Collection
(Cambiare Scala & Modello Mentale)
700-600 B.C.
Mappa delle Nazioni
Light Pollution
The image shows the global mean
                           tropospheric nitrogen dioxide (NO2) vertical
                           column density (VCD) between January 2003
Global air pollution map   and June 2004, as measured by the
                           SCIAMACHY instrument on ESA's Envisat.
                           The scale is in 1015 molecules/cm-2.

                           Credits: University of Heidelberg




                                        http://www.esa.int/esaEO/SEM340NKPZD_index_1.html
La prossima Infrastruttura?
   Visione Planetaria Near Real Time
                  P2P
Antincendio....

•   Appartamento

•   Palazzo

•   Vicinato

•   Zona

•   Città

•   ...

•   Pianeta
Il Principale BrainFrame è la SCALA
Orange County fire map
La mappa determina ciò che conosciamo
Possiamo monitorare il Pianeta in Tempo Reale?
21 August 2008 - Intel CTO Justin Rattner talks at
the Intel Developer Forum describing the initiatives
that the company is planning to introduce new
generations of devices dubbed General Digital Radio,
potentially numbering 7 trillion units on the planet.
- http://www.intel.com/pressroom/kits/events/idffall_2008/
La Sfida nel Near Real Time
Monitoraggio in Near Real Time

  Tecniche di Visualizzazione

              Tecnologie Wireless Sensor Networks
          Strumenti di Condivisione
                                Cultura
              Partecipazione
Tecnologie Wireless Sensor Networks
      Risultati 1 - 10 su circa 2.220.000 per quot;WIRELESS SENSOR
      NETWORKSquot;. (0,29 secondi)




  http://en.wikipedia.org/wiki/Wireless_Sensor_Networks
Monitoraggio in Near Real Time

  Tecniche di Visualizzazione

              Tecnologie Wireless Sensor Networks
          Strumenti di Condivisione
                                Cultura
              Partecipazione
http://www.visualcomplexity.com/vc/project.cfm?id=331




The images shown here are from the
Greater London area and surrounds.
http://www.mysociety.org/2006/travel-time-maps/
MSNBC Hurricane Maps

An interactive hurricane tracker, built with MSNBC's Paige West to track major storms. Built using
Modest Maps and Microsoft's excellent Virtual Earth tiles, the project allows for interactive
investigation of both live and historical hurricane paths, wind speeds, and forecasted routes.




                                                                      http://www.stamen.com/
http://oakland.crimespotting.org
http://www.stamen.com/projects/oakland_crime_map
Oakland Crimespotting is an interactive map of crimes in Oakland and a tool for understanding crime in cities.

If you hear sirens in your neighborhood, you should know why. Crimespotting makes this possible with interactive
maps, e-mail updates, and RSS feeds of crimes in areas that you care about.
Near Real Time...
EARTHQUAKE 3D
Monitoraggio in Near Real Time

  Tecniche di Visualizzazione

              Tecnologie Wireless Sensor Networks
          Strumenti di Condivisione
                                Cultura
              Partecipazione
Strumenti di Condivisione
              Cultura
    Partecipazione
Web 2.0
UGC
{
• il Near Real Time =
   MASSIVE DATA COLLECTION




         Oggetti percettivi: le conseguenze inattese dell'Internet delle Cose.
         Le prossime reti di sensori distribuiti che costituiranno l'internet delle cose avranno
         caratteristiche nuove e importanti di necessaria autonomia
         http://tinyurl.com/percettivi
Spimes & Tecnologie Software abilitanti




                     Platform       Order of

                                     ≈ 108
                       PCs

                                     ≈ 109
                 Mobiles ~ Humans

                      Spimes         > 1010
Earth Monitoring
CO2: First Spime Ever
Spime as Social Hardware




Rebuild knowledge from the bottom.
Push HW to web2 standard
General Company Description

              MISSION: Enabling device monitoring &
              remote management (it include payments).


              VISION: Internet of Things. Ten connected
              devices for person everywhere on the
              planet by 2011.


              MARKET PRIORITIES: Clean Tech, Energy
              Utilities, Emergent Metering.
Core Products and Services

WideSpime is a fault tolerant, distributed and scalable monitoring system.
It allows the collection of significant amount of data (metering), which enables near
real time monitoring and management.

WideSpime can be customized and sold as standalone monitoring system for specific
clients’ needs, or packaged as SaaS in domains such as energy metering for small to
medium Power & Utilities companies.

The WideSpime platform is optimized for extremely large sensor
networks and distributed parallel data processing.




WidePos is a standalone or WideSpime-embeddable service that enables automated
credit card transactions of devices. WidePOS can be customized and sold as specific
product in domains such as mobile ticketing or micropayment services, or as an add-on
to WideSpime, for instance in pay-per-use monitoring systems.
WideSpime, MultiCore Programming
            WideSpime is written in Erlang (http://erlang.org), developed by the Ericsson Computer Science Laboratory (1986)



                                              Advantages:
                                              • battle-tested in real large scale industrial products
                                                 for years

                                              • high concurrency [parallel processes - functional]
                                              • truly distributed platform [message passing]
                                              • fast on multicore servers
                                              • fault tolerant [Erlang flagship project: 99.9999999% uptime ~
                                                 downtime 5.2 min/year]

We have already experienced a consistent shift in hardware trends, moving from single CPU to multiple core
machines.This in necessary as single CPU speeds have inevitably leveled out.

The shift from single to multiple core and the need for fault tolerant, distributed and scalable systems will have to
be undertaken by concrete efforts in software optimization and programming techniques in order to fully unleash
the power of new hardware solutions and to satisfy the requirements of Internet of Things.
WideSpime Architecture


     Monitoring             Data Collection

     Management             Remote Control

     Massive                Targeting 1,000,000 reporting/min


         ✓pluggable multiple protocols:
               ‣ HTTP [RESTful, SOAP, XML over HTTP,…]   POLLING

               ‣ XMPP      EVENT

               ‣ ...
         ✓monitoring and management API
         ✓pluggable web visualization components
Other Activities
Mobile & iPhone
Custom development of mobile and iPhone’s applications.
These can be sold as standalone or as part of more
complex systems which may have WideSpime or WidePOS
as backend.


Consulting & prototyping
Consulting in the design of Web2.0 and Internet Of Things
oriented services and architectures, and the ability to
provide prototypes of internet-enabled hardware devices.



OpenSource
A key value is our protocol OpenSpime that we plan to
extend to support P2P as network infrastructure.
WideNoise to let all familiarize with the
            concept of spimes
 What is WideNoise? It is an OpenSpime inspired iPhone application. With WideNoise you can
 monitor the noise levels around you, everywhere you go. You can also check the online map to
 see the average sound level of the area around you. Do you live in a “sleeping cat area” or in a
 more noisy “rock concert area”?

 We hope that WideNoise will be successful in illustrating with its example a series of possible
 applications on the iPhone, which is a wonderful, human powered and dispersed spime.




                                              WideNoise for iPhone, spread data and maps on facebook, twitter and any blogs
                                              (Android version coming soon)
Greener Gadgets Design Competition
http://www.core77.com/blog/featured_items/greener_gadgets_2009_the_winners_12756.asp
WideNoise Short Demo
Campi di Applicazione

         •   Monitorare il Clima

         •   Ottimizzare produzione e consumi energetici

         •   Garantire la sicurezza

         •   Controllare la presenza di inquinanti

         •   Seguire le Specie in via di estinzione

         •   Plotting attività sui Social Network
             (Emergent Metering)

         •   Gestione Apparecchiature Industriali

         •   Sistemi monitoraggio apparecchiature in noleggio
Leading IoT Culture
            Spime Design Workshop at LIFT Lisbon, CISCO & IBM Virtual
                       Island, BBC, IKS-Coreconsulting, etc.




http://blogs.cisco.com/virtualworlds/comments/spime_design_workshops_in_second_life/
Non siamo i soli...




                      }
L’invasione IoT verrà da Internet
WideTag, Inc.
Offices: 370 Convention Way Redwood City, CA 94063




                                                     Company Website: http://www.widetag.com

                                                     Spreading Ideas: http://idearium.org
                                                     Conference: http://frontiers.idearium.org
                                                     Conference Video: http://frontiers.dolmedia.tv


                                                     Personal Website: http://www.leeander.com
                                                     Other Biz: http://www.srlabs.it
                                                     Toyz: http://photoshakr.com
                                                     Portfolio: http://tinyurl.com/portfolioleeander




                                                                                  thank you!

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Massive Data Collection

  • 1. L’Era della Massive Data Collection Leandro Agrò | WideTag, Inc.
  • 3. Evoluzione della Rete • Web 1: I dati sono delocalizzati • Web 2.0: Dati e le applicazioni sono delocalizzate, emergono i network sociali • Internet of Things Le componenti del sistema sono delocalizzate ed emergono network misti persone/macchine (ad autonomia crescente). La SFIDA è quella di connettere in Rete larga parte del mondo fisico.
  • 4. Internet delle Cose • Per quanto Internet sia pervasiva, oggi il numero degli oggetti/device connessi alla Rete è ridicolmente inferiore rispetto al numero degli oggetti NON connessi. La prossima rivoluzione del mercato sarà data dalla necessità di sostituire gli oggetti non connessi nonché di collegare in Internet Reti di Sensori.
  • 5. Next Big Thing • OGGI: Mobilità avanzata: iPhone / Android Elettronica di Consumo e Social Network divengono portatori sani di sensori • DOMANI: Oggetti e Sensori Connessi alla Rete, evolvono in una enorme rete RealTime “Internet of Things”
  • 6. Massive Data Collection (Cambiare Scala & Modello Mentale)
  • 9.
  • 10.
  • 12. The image shows the global mean tropospheric nitrogen dioxide (NO2) vertical column density (VCD) between January 2003 Global air pollution map and June 2004, as measured by the SCIAMACHY instrument on ESA's Envisat. The scale is in 1015 molecules/cm-2. Credits: University of Heidelberg http://www.esa.int/esaEO/SEM340NKPZD_index_1.html
  • 13. La prossima Infrastruttura? Visione Planetaria Near Real Time P2P
  • 14. Antincendio.... • Appartamento • Palazzo • Vicinato • Zona • Città • ... • Pianeta
  • 17.
  • 18. La mappa determina ciò che conosciamo
  • 19.
  • 20.
  • 21.
  • 22. Possiamo monitorare il Pianeta in Tempo Reale?
  • 23. 21 August 2008 - Intel CTO Justin Rattner talks at the Intel Developer Forum describing the initiatives that the company is planning to introduce new generations of devices dubbed General Digital Radio, potentially numbering 7 trillion units on the planet. - http://www.intel.com/pressroom/kits/events/idffall_2008/
  • 24. La Sfida nel Near Real Time
  • 25. Monitoraggio in Near Real Time Tecniche di Visualizzazione Tecnologie Wireless Sensor Networks Strumenti di Condivisione Cultura Partecipazione
  • 26. Tecnologie Wireless Sensor Networks Risultati 1 - 10 su circa 2.220.000 per quot;WIRELESS SENSOR NETWORKSquot;. (0,29 secondi) http://en.wikipedia.org/wiki/Wireless_Sensor_Networks
  • 27. Monitoraggio in Near Real Time Tecniche di Visualizzazione Tecnologie Wireless Sensor Networks Strumenti di Condivisione Cultura Partecipazione
  • 28.
  • 29. http://www.visualcomplexity.com/vc/project.cfm?id=331 The images shown here are from the Greater London area and surrounds.
  • 31. MSNBC Hurricane Maps An interactive hurricane tracker, built with MSNBC's Paige West to track major storms. Built using Modest Maps and Microsoft's excellent Virtual Earth tiles, the project allows for interactive investigation of both live and historical hurricane paths, wind speeds, and forecasted routes. http://www.stamen.com/
  • 33. Oakland Crimespotting is an interactive map of crimes in Oakland and a tool for understanding crime in cities. If you hear sirens in your neighborhood, you should know why. Crimespotting makes this possible with interactive maps, e-mail updates, and RSS feeds of crimes in areas that you care about.
  • 36. Monitoraggio in Near Real Time Tecniche di Visualizzazione Tecnologie Wireless Sensor Networks Strumenti di Condivisione Cultura Partecipazione
  • 37. Strumenti di Condivisione Cultura Partecipazione
  • 39. UGC
  • 40.
  • 41.
  • 42.
  • 43. {
  • 44. • il Near Real Time = MASSIVE DATA COLLECTION Oggetti percettivi: le conseguenze inattese dell'Internet delle Cose. Le prossime reti di sensori distribuiti che costituiranno l'internet delle cose avranno caratteristiche nuove e importanti di necessaria autonomia http://tinyurl.com/percettivi
  • 45. Spimes & Tecnologie Software abilitanti Platform Order of ≈ 108 PCs ≈ 109 Mobiles ~ Humans Spimes > 1010
  • 48. Spime as Social Hardware Rebuild knowledge from the bottom. Push HW to web2 standard
  • 49.
  • 50. General Company Description MISSION: Enabling device monitoring & remote management (it include payments). VISION: Internet of Things. Ten connected devices for person everywhere on the planet by 2011. MARKET PRIORITIES: Clean Tech, Energy Utilities, Emergent Metering.
  • 51. Core Products and Services WideSpime is a fault tolerant, distributed and scalable monitoring system. It allows the collection of significant amount of data (metering), which enables near real time monitoring and management. WideSpime can be customized and sold as standalone monitoring system for specific clients’ needs, or packaged as SaaS in domains such as energy metering for small to medium Power & Utilities companies. The WideSpime platform is optimized for extremely large sensor networks and distributed parallel data processing. WidePos is a standalone or WideSpime-embeddable service that enables automated credit card transactions of devices. WidePOS can be customized and sold as specific product in domains such as mobile ticketing or micropayment services, or as an add-on to WideSpime, for instance in pay-per-use monitoring systems.
  • 52. WideSpime, MultiCore Programming WideSpime is written in Erlang (http://erlang.org), developed by the Ericsson Computer Science Laboratory (1986) Advantages: • battle-tested in real large scale industrial products for years • high concurrency [parallel processes - functional] • truly distributed platform [message passing] • fast on multicore servers • fault tolerant [Erlang flagship project: 99.9999999% uptime ~ downtime 5.2 min/year] We have already experienced a consistent shift in hardware trends, moving from single CPU to multiple core machines.This in necessary as single CPU speeds have inevitably leveled out. The shift from single to multiple core and the need for fault tolerant, distributed and scalable systems will have to be undertaken by concrete efforts in software optimization and programming techniques in order to fully unleash the power of new hardware solutions and to satisfy the requirements of Internet of Things.
  • 53. WideSpime Architecture Monitoring Data Collection Management Remote Control Massive Targeting 1,000,000 reporting/min ✓pluggable multiple protocols: ‣ HTTP [RESTful, SOAP, XML over HTTP,…] POLLING ‣ XMPP EVENT ‣ ... ✓monitoring and management API ✓pluggable web visualization components
  • 54. Other Activities Mobile & iPhone Custom development of mobile and iPhone’s applications. These can be sold as standalone or as part of more complex systems which may have WideSpime or WidePOS as backend. Consulting & prototyping Consulting in the design of Web2.0 and Internet Of Things oriented services and architectures, and the ability to provide prototypes of internet-enabled hardware devices. OpenSource A key value is our protocol OpenSpime that we plan to extend to support P2P as network infrastructure.
  • 55. WideNoise to let all familiarize with the concept of spimes What is WideNoise? It is an OpenSpime inspired iPhone application. With WideNoise you can monitor the noise levels around you, everywhere you go. You can also check the online map to see the average sound level of the area around you. Do you live in a “sleeping cat area” or in a more noisy “rock concert area”? We hope that WideNoise will be successful in illustrating with its example a series of possible applications on the iPhone, which is a wonderful, human powered and dispersed spime. WideNoise for iPhone, spread data and maps on facebook, twitter and any blogs (Android version coming soon) Greener Gadgets Design Competition http://www.core77.com/blog/featured_items/greener_gadgets_2009_the_winners_12756.asp
  • 57. Campi di Applicazione • Monitorare il Clima • Ottimizzare produzione e consumi energetici • Garantire la sicurezza • Controllare la presenza di inquinanti • Seguire le Specie in via di estinzione • Plotting attività sui Social Network (Emergent Metering) • Gestione Apparecchiature Industriali • Sistemi monitoraggio apparecchiature in noleggio
  • 58. Leading IoT Culture Spime Design Workshop at LIFT Lisbon, CISCO & IBM Virtual Island, BBC, IKS-Coreconsulting, etc. http://blogs.cisco.com/virtualworlds/comments/spime_design_workshops_in_second_life/
  • 59. Non siamo i soli... }
  • 61. WideTag, Inc. Offices: 370 Convention Way Redwood City, CA 94063 Company Website: http://www.widetag.com Spreading Ideas: http://idearium.org Conference: http://frontiers.idearium.org Conference Video: http://frontiers.dolmedia.tv Personal Website: http://www.leeander.com Other Biz: http://www.srlabs.it Toyz: http://photoshakr.com Portfolio: http://tinyurl.com/portfolioleeander thank you!