SlideShare a Scribd company logo
1 of 36
Communicator a family of designs tailored for the street
 
Company Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Market ,[object Object],[object Object],[object Object],[object Object]
Back The service Easy, instant communication
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Back
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Back
Back Content management and scheduling simple & controlled
The content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The content
The content Advertising and Information A 60 minute cycle 12/18/24 hours a day 15 mins 10 mins
The content 15 mins 10 mins
15 mins 10 mins
The content 15 mins 10 mins
[object Object],Content Creation Process 12/12/06 Lauri Monroy © Litelogic Ltd. 2007 Step 1: Log in
[object Object],[object Object],Content Creation Process 12/12/06 Lauri Monroy © Litelogic Ltd. 2007 Step 1: Create a Campaign
[object Object],Content Creation Process 12/12/06 Lauri Monroy © Litelogic Ltd. 2007 Step 1: Select sites
STEP 4: Select sites ,[object Object],[object Object],Content Creation Process 12/12/06 Lauri Monroy © Litelogic Ltd. 2007 Step 1: Select Sites
[object Object],Content Creation Process 12/12/06 Lauri Monroy © Litelogic Ltd. 2007 Step 5: Define booking
Community Level User Process Content Creation Internal  Approval Content and Campaign Add to Approved  Library Proof Transmission Schedule ,[object Object],[object Object],[object Object],Broadcast Certification
Emergency Level User Process Amend Emergency Templates Internal  Approval Content and Campaign Add to Approved  Library Transmission Schedule ,[object Object],[object Object],[object Object],Broadcast Certification
Launch network delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launch network delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],True digital communication
[object Object],[object Object],[object Object],[object Object],[object Object],Back Example Deployment: Liverpool Capital of Culture 2008
reason 35:   innovation Back
reason 10:   head and shoulders above the competition Back ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Back Deployment: Glasgow
[object Object],[object Object],[object Object],[object Object],[object Object],Back Communication
Process and Offer How We Do It Income Benefits Back
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Back How we do it
Benefits CO2 Offset – positive contribution Additional income Small number of sites required to generate sizeable income Fully managed service Interesting and exciting communication with the public in high dwell time locations Bespoke furniture Sizeable cash saving on existing marketing spend by redirection Speedy emergency messaging  system/evacuation plan Back
Back

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Glasgow Feb 07