Social Media for Student Social Entrepreneurs
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In sheer numbers, youth may be the largest user demographic of social media, but do they know how to use these tools to build relationships, grow a community and build capacity? Delivered to high school students, this workshop combines videos, polls and student voice to learn how to affect change with 21st century tools.
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Social Media for Student Social Entrepreneurs
- 1. 21st century leadership training Social Media. Social Justice. Social Change. Lee Fox 01/21/16MKHMARKETING
- 2. USA Australia Canada Finland Japan S. Korea source: World Economic Forum
- 4. Communication Plan Community Philip Wilson BUILDING YOUR PLAN
- 5. STORY-TELLING WITH TRANSMEDIA 8,333 vine videos shared (and upload 12M to Twitter!)
- 6. ` ACTIVITY #1 which social tools do you use to connect with other people and find information? (list as many as you can think of)
- 7. 0 22.5 45 67.5 FB YT TW IN 14-17 18-34 35-54 social networks used by U.S. internet users TRANSMEDIA
- 8. CREATOR CRITIC COLLECTOR JOINER SPECTATOR INACTIVE writer, videographer, photographer, animator short-form writer, interviewer, vignette producer, remixer reviews, comments, responds to status updates + in forums interested in facts interested in building relationships consume only live events onlyFutUndBeidl ACTIVITY #2 CONVERSATIONALIST
- 9. Online behaviors of young adults: Survey: • 1,276 (13-to-34 yr olds) • September 2015 source: Yconic To be an influencer, you have to be a creator. CONVERSATIONALISTS Anyone can be part of the conversation if they’re willing to share. SUPPORTERS INFLUENCERS:
- 10. the 60-30-10 rule ZHAO ! CREATOR CURATOR INFLUENCER unique knowledge SUPPORTER trusted resource
- 11. who hits your TOP 60 list?
- 12. NATIONAL GUARD ACTIVITY #3 LIST ALL THE PLACES ONLINE WHERE YOU FIND SHAREABLE CONTENT “THAT YOU TRUST”
- 13. how to find people in your conversation? Be aware of keywords and hash-tags.
- 14. POWER OF HASHTAGS + KEYWORDS
- 15. Karissa Ann we are all hungry for the truth
- 16. William Hook When thinking about accessing information online, rank these sources in the order you trust most: WHO DO YOU TRUST? known expert / authority peer with first-hand knowledge celebrity endorsement testimonials / crowd reviews word of mouth (heard it from a friend) parent, teacher or mentor ACTIVITY #4
- 17. Ramotion Studio CONTENT PERSONAL RELEVANCE TARGET DEMOGRAPHIC SOCIAL TOOLS TIMING AND CONSISTENCY HOW TO STAND OUT
- 18. set-up challenge rising action climax falling action conclusion understand the beats COURTNEY CARMODY there is an art-form to story-telling
- 19. Let’s look at an example from Foshay’s portfolio!
- 20. set-up: “Affirmative consent” is confusing to teens. challenge: rising action: conclusion: when you’re ready: Laws on sexual consent are complicated and ever evolving, leaving adolescents confused. Through quizzes and mobile game-play, When You’re Ready will educate the next generation about what consent is and is not. Sexual assaults and rapes are on the rise across college campuses. We reduce the incidents of sexual assault. falling action: what problem you are solving? which aspect of the problem is troublesome for your stakeholders? what actions are impossible for your stakeholder to take without your solution? when using your solution, what actions will your stakeholder take to address the challenge? what do you want people to remember about your solution?
- 21. set-up: challenge: rising action: falling action: the story-line breakdown: conclusion: what problem you are solving? which aspect of the problem is troublesome for your stakeholders? what actions are impossible for your stakeholder with out your solution? what actions will your stakeholder take to address the challenge by leveraging your solution? what do you want people to remember about your solution?
- 22. Luigi Mengato ACTIVITY #5 GROUP EXERCISE
- 23. Ramotion Studio CONTENT PERSONAL RELEVANCE TARGET DEMOGRAPHIC SOCIAL TOOLS TIMING AND CONSISTENCY HOW TO STAND OUT
- 24. your personal story establishes trust
- 25. WHY: your involvement is VERY relevant JON_CF why you? ACTIVITY #6
- 26. Ramotion Studio CONTENT PERSONAL RELEVANCE TARGET DEMOGRAPHIC SOCIAL TOOLS TIMING AND CONSISTENCY HOW TO STAND OUT
- 27. Robert McGoldrick WHO: segment your audience
- 28. 1983 TCP/IP protocol Matures Boomers GenX GenY GenZ Alphas Adopters Transformers 1972 1st video game 1989 World Wide Web 1993 1st Browser for Personal Use 1927 -1945 1946 -1964 1965 -1983 1984 -1996 1997 - 2009 2010 - now 1973 1st mobile phone 1969 1st computer message 1998 Google launched 1947 Polaroid camera 1936 1st TV broadcast (BBC) 2004 Facebook launched 2007 iPhone 2010 Kickstarter launched 2014 Bitcoin emerging generations
- 29. COLLEGE GUARDIANS of teens HIGH SCHOOL 1 2 3 4 Jesse Millan Pink Sherbert Photography College Degrees 360 Oakley Originals David Shankbone DEMOGRAPHICS MIDDLE SCHOOL ACTIVITY #7 • race • religion • educational attainment • country of origin • medical condition • family dynamics • issue / political affiliation • etc • age • gender • geography • economic condition
- 30. Ramotion Studio CONTENT PERSONAL RELEVANCE TARGET DEMOGRAPHIC SOCIAL TOOLS TIMING AND CONSISTENCY HOW TO STAND OUT
- 33. Jason Howie LONG FORM: * Blogs / Podcasts / Newsletters * Video / Billboards * Live Events / Presentations SHORT FORM: * Posts / Tweets * Photos / Vignettes * Virtual Meet-Ups ALT FORM: * Surveys / Petitions * Games / Jokes * Quick Tips advocacyretentioncommitmentengagementawareness
- 35. funny stuff random stuff stuff you’re doing stuff w/ friends where you’re at school stuff family stuff health religion politics 85 78 78 74 73 57 50 31 22 22
- 36. ` *FAIL* vent especially about celebs CUTE how could you not? LOL =P humorous content WT…? strange curious 411 dialed IN OMG! shocking content TONE OF VOICE
- 39. • Cervical Health Awareness Month • National Birth Defects Prevention • National Folic Acid Awareness Week (second week of January) • National Breast and Cervical Cancer Early Detection • Intimate Partner Violence • Presidential Proclamation — National Stalking Awareness Month, 2015 • Presidential Proclamation — National Slavery and Human Trafficking Prevention Month, 2015 • International Prenatal Infection Prevention Month • Condom Week (week of Valentine's Day) • National Teen Dating Violence Awareness and Prevention Month • National Girls & Women’s Sports Day • National Women + Girls HIV / AIDS awareness Day • Sleep Awareness Month (promoted by the National Sleep Foundation) • Prom Season • STD / STI Awareness Month • Sexual Assault Awareness and Prevention Month • Every Kid Healthy Week (last full week of April) • World Immunization Week (last week of April) • Hepatitis Awareness Month • Preeclampsia Awareness Month • National Teen Pregnancy Prevention Month • National Women's Health Week (begins on Mother's Day) • National Women’s Check-Up Day • National Alcohol- and Other Drug-Related Birth Defects Awareness Week (begins on Mother's Day) • Men's Health Month • National Congenital Cytomegalovirus Awareness Month • Cord Blood Awareness Month • National Breastfeeding Month • National Immunization Awareness Month • National Girlfriends Day • World Breastfeeding Week (first week of August) • Ovarian Cancer Awareness Month • Newborn Screening Awareness Month • Sepsis Awareness Month • National Breast Cancer Awareness • Health Literacy Month • SIDS Awareness Month • Pregnancy and Infant Loss Awareness Month • Domestic Violence Awareness Month • International Infection Prevention Week (third full week of October) • Red Ribbon Week (last week of October) • Day of the Girl • National Family Caregivers Month • Prematurity Awareness Month • World Prematurity Day (17) • Safe Toys and Gifts Month • World AIDS Day (1) MONTHLY CAUSES
- 40. LINK 1 SUBJECT … TO EVERY MONTH
- 41. WHEN: how important is “time” or date?
- 42. CERTAIN TIMES ARE BETTER THAN OTHERS
- 45. set-up challenge rising action climax falling action conclusion got a SM A R T goal? COURTNEY CARMODY design a mini-campaign
- 46. Ramotion Studio CONTENT PERSONAL RELEVANCE TARGET DEMOGRAPHIC SOCIAL TOOLS TIMING AND CONSISTENCY HOW TO STAND OUT
- 47. 90% of INFORMATION transmitted to the BRAIN is VISUAL and visuals are PROCESSED 60,000x FASTER than TEXT.
- 48. IMAGES TELL A STORY
- 49. IMAGES TELL A STORY
- 50. IMAGES TELL A STORY
- 51. IMAGES TELL A STORY
- 52. FREE + LOW COST EDITING and DESIGN TOOLS PicFrame Phonto
- 53. ROXANNE READY community-building happens in both our virtual and virtuous worlds!
- 54. posts with VIDEO attract 3x MORE inbound links than plain text
- 55. 80% RETENTION IF VIDEO IS < 1min
- 56. ARE YOU “FREELY” ALLOWED? Alec Couros ACTIVITY #9
- 58. WITH “FAIR USE” USE YOUR PASSION TO BUILD AUDIENCE
- 59. 2014 #GRAMMYs ALIGN WITH A CELEBRITY
- 63. Karissa Ann HOW TO BE “HEARD” ABOVE THE NOISE ACTIVITY #10
- 64. TORLEY tap into the genius of your group… what is: • PERSONAL • RELEVANT • PRACTICAL • ACTIONABLE • CONVERSATIONAL • with FRESH PERSPECTIVE WHAT IS YOUR AUDACIOUS DREAM?
- 65. what makes YOU a “credible” source? JD Hancock what is the “tone” of your voice BE (in)CREDIBLE!
- 66. Ramotion Studio CONTENT PERSONAL RELEVANCE TARGET DEMOGRAPHIC SOCIAL TOOLS TIMING AND CONSISTENCY HOW TO STAND OUT
- 67. OLIVER TACKE YOUR TURN! AUDIENCE PRESENATIONS FINAL ACTIVITY