Presentation to ANZ Bank's Corporate Communications team, October 2007. Movies played during the presentation are not included in this presentation or downloadable pdf.

1. Advanced communication strategies and tools
Lee Hopkins

3. Web2.0 What is ‘Social Media’?

4. Web2.0 What is ‘Social Media’?
Wikipedia:
the online technologies and practices that people
share opinions, insights,
use to
experiences, and perspectives with
each other

5. ! Social Media Vs Trad Media

6. ! Social Media Vs Trad Media
interact

7. ! Social Media Ethos
Truth
Trust
Transparency
Accountability

8. ‘b’ is for
Web2.0

9. Web2.0 State of the Live Web
71 million blogs…
some of them
have to be good.
120,000 new
weblogs being
created each day.
New weblogs:
1.4 blogs/second.
New posts:
17 posts/second.

10. Web2.0 Fin Serv blogs
This blog is moderated by Tom Groenfeldt, editor of
Windows in Financial Services magazine.
Content is provided by Tom and senior members of
Microsoft's U.S. Financial Services Group.

11. Web2.0 Fin Serv blogs

12. Web2.0 Fin Serv blogs
Over a quarter of a million management consultancy
readers browse and contribute to Top-Consultant.com
each month. Now you can too!
This blog is intended for practising consultants, aspiring
consultants and consultants' clients.

13. Web2.0 Fin Serv blogs

14. Web2.0 Five golden rules for blogging
Kiss
1.
Find your lovers
2.
Add the channel
3.
Keep the conversation going
4.
Manage your risk
5.

15. ? Risky behaviour
How could you
manage the risks?
Hint: do you have a Code of Conduct?

16. ‘p’ is for
Web2.0

17. Web2.0 Fin Serv podcasts

18. Web2.0 Fin Serv podcasts

19. Web2.0 Fin Serv podcasts

20. Web2.0 Fin Serv podcasts

21. Web2.0 Fin Serv podcasts

22. Web2.0 Fin Serv podcasts

23. Web2.0 Podcasts are for…
Interviews
1.
Speeches
2.
Presentations
3.
Team/product updates
4.
Novelty!
5.

24. Web2.0 Five golden rules for podcasting
Understand it
1.
Script/template it
2.
Polish it
3.
Diary it
4.
Publish/trumpet it
5.

25. ‘v’ is for
Web2.0

26. Web2.0 Joyce Lewis, Uni of Southampton
“No matter how good the writer,
words on a page will never get
close to conveying the sincerity
and depth of emotion that one
10-minute video did”

27. Web2.0 Five golden rules for videos
Kiss
1.
Focus
2.
Interview employees/key customers
3.
Short specific guides
4.
<10 minutes &YouTube it
5.

28. ‘wtf’ is for
Web2.0

29. Web2.0 Get with the orange

30. ‘w’ is for
Web2.0

31. ‘w’ is for
Web2.0

32. ‘c’ is for
Web2.0

33. Financial Services

34. People power

35. People power

37. online 3D virtual worlds
Second Life:
8m residents / 12,000
th country
4
Average age = 30-34
60:40 m:f

38. !@#! Conclusions
3T&A communication universe:

 Truth, Trust, Transparency & Accountability
3D virtual worlds are the future

 bandwidth
 Technology
Are you ready? Only an audit will tell…


39. !@#! Conclusions
Black Swan moments:

 September 11 the pc Harry Potter
 The personal publishing revolution
The Web2.0 fire will not go out!
What are YOU going to do with it?

40. For help...
“ !?! ”
Lee Hopkins
LeeHopkins.com
LeeHopkins.net
0410 642 052
better communication > better result