18. Web2.0 What is ‘Social Media’?
Wikipedia:
the online technologies and practices that people
share opinions, insights,
use to
experiences, and perspectives with
each other
19. “!” Things that make you go hmmm…
Scoble:
The best way to understand a new media is to
compare it to what’s come before. So, what kind
of media do you have
lying around your house?
20. “!” Things that make you go hmmm…
Newspapers. CDs.
Magazines. DVDs.
Television. A box of photos.
Radio. Paper mail and catalogs.
Books. Yellow Pages.
21. 9 1/9
can’t be changed.
The media before
A newspaper can’t magically change its stories,
even if society decides something in them is
incorrect.
updated for all readers
My blog can be
nearly instantly if someone
demonstrates that I was wrong on a post.
22. 9 2/9
interact with my blog.
You can
You can leave a comment.
Call me an arsehole.
23. 9 3/9
popularityof
You can get some sense of the
my stuff in real time.
•Digg
•TechMeme
•Wordpress stats
24. 9 4/9
With “social media” you can look at my
archives and see all posts.
Try doing that with a
newspaper!
25. 9 5/9
mix media.
Here on my blog I can
text, audio, video,
A post could contain
photos. Not so on newspaper or magazines
or
26. 9 6/9
Here on my blog I don’t need to convince a
committeeto publish. Not true with other
media forms.
Imagine you walked into CNN and said “hey, I have some
can you publish it?”
cool video,
27. 9 7/9
infinite.
Social media is
YouTube
There are more videos published on
per day than all the networks combined can publish.
40,000
Try to convince a newspaper to publish a
500articles on the same topic.
word article, or,
28. 9 8/9
syndicatable and
The new media is
linkable and easily reused.
Copy a sentence out of my post, paste it into
your own blog, and say something
about what I just said.
29. 9 9/9
mashed up with data
The new media can be
from other services.
Amazon Widgets
Adverts Uncontrolled
http://scobleizer.com/2007/02/16/what-is-social-media/
30. RSS, XML, WTF?
Geek talk
RSS = Really Simple Syndication
XML = eXtensible Markup Language
WTF = What The F@#K?
The terms and letters are
not important!
31.
32. “!” Digital immigrant – digital native
“most important source of
news for all individuals
polled …less than 54 years
of age”
OPA, 2004
40. Web2.0 State of the Live Web
71 million blogs…
some of them
have to be good.
120,000 new
weblogs being
created each day.
That's about
1.4 blogs/second.
41. Web2.0 State of the Live Web
1.4 million posts
per day.
That's about
17 posts/second.
42. Web2.0 State of the Live Web
Q3 2006:
12 blogs in
Top 100.
Q4 2006:
22 blogs in
Top 100.
43. online USA vs Australia
Per head of population:
They create more blogs
They maintain their personal web1.0 more
We add more content to web2.0
We share more content – videos, photos
44. online Virtual worlds
World of Warcraft:
8.5m players / 100,000+ Australians
Age range % Gen
Second Life:
13-17 (teen grid) 1.04 Z
3.1m residents / 75,000 18-24 25.74 Y
Average age = 30 25-34 38.46 X
52 : 12 35-44 22.2 X
1.48% - 2.43% 45+ 12.56 B+B
(the Telstra/ABC factor?)
45. !@#! Conclusions
Web1.0 and Web2.0 – lines are blurring
Authenticity is key
‘no spin’ pr
no astroturfing
3D virtual worlds are the future
bandwidth
technology
46. “!” Digital immigrant – digital native
During breakfast the other
day our six-year-old son
Lachlan decided to make
himself some toast...
47. “!” Digital immigrant – digital native
Grabbing a piece of bread,
and on the point of placing
it in the toaster, he said to
his mother,
48. “!” Digital immigrant – digital native
Mum, how do I put the
bread in:
landscape or portrait?
Sydney Morning Herald 2006, 11 May, p.24