5. Bolster
a company’s
Reputation
Address Correct
unhappy inaccurate
Customers Rumours
Tell Provide
the company’s correct
Story Information
Source: Hopkins & Magee, 2009
12. 3Ts + A = Social Media Ethos
Truth
Trust
Transparency
Accountability
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26. "This afternoon an employee
posted an obscene message
from the official Vodafone UK
Twitter profile.
The employee has been
suspended immediately and we
have started an internal
investigation. This was not a
hack and we apologise for any
offence the tweet may have
caused."
29. !@#! Conclusions
3T&A
• Truth, Trust, Transparency &
communication Accountability
universe:
• The Internet
Black Swan • 9/11
moments in
• PC
history
• Harry Potter
30. of what you think you know
about social media is wrong