SlideShare a Scribd company logo
1 of 72
Download to read offline
Bolster
                 a company’s
                 Reputation


 Address                             Correct
 unhappy                           inaccurate
Customers                           Rumours



       Tell                      Provide
 the company’s                    correct
      Story                    Information
Facebook
          Facebook

   Australia
    Australia



On Facebook   Population
Assessment




Evaluation                                 Strategy




       Engagement                Organisation






















    


















ScottsMiracle-Gro
ScottsMiracle-Gro
   


    

   


    

    
@

@

More Related Content

Viewers also liked

Ethics and social media 2011
Ethics and social media 2011Ethics and social media 2011
Ethics and social media 2011Lee Hopkins
 
Salvo psych leehopkins2012
Salvo psych leehopkins2012Salvo psych leehopkins2012
Salvo psych leehopkins2012Lee Hopkins
 
Coos Bay and Social Media
Coos Bay and Social MediaCoos Bay and Social Media
Coos Bay and Social MediaLee Hopkins
 
Connecting up: build a communication strategy that achieves real business out...
Connecting up: build a communication strategy that achieves real business out...Connecting up: build a communication strategy that achieves real business out...
Connecting up: build a communication strategy that achieves real business out...Lee Hopkins
 
Marketing and Social Media - August 2009
Marketing and Social Media - August 2009Marketing and Social Media - August 2009
Marketing and Social Media - August 2009Lee Hopkins
 
Visitor Information Centres - social media and digital technology report
Visitor Information Centres - social media and digital technology reportVisitor Information Centres - social media and digital technology report
Visitor Information Centres - social media and digital technology reportLee Hopkins
 
3d Virtual Worlds - presentation at IABC09 World Conference
3d Virtual Worlds - presentation at IABC09 World Conference3d Virtual Worlds - presentation at IABC09 World Conference
3d Virtual Worlds - presentation at IABC09 World ConferenceLee Hopkins
 
Blogging and Podcasting for Business - Advanced Media Productions
Blogging and Podcasting for Business - Advanced Media ProductionsBlogging and Podcasting for Business - Advanced Media Productions
Blogging and Podcasting for Business - Advanced Media ProductionsAdvanced Media Productions
 
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...LinkedIn
 

Viewers also liked (9)

Ethics and social media 2011
Ethics and social media 2011Ethics and social media 2011
Ethics and social media 2011
 
Salvo psych leehopkins2012
Salvo psych leehopkins2012Salvo psych leehopkins2012
Salvo psych leehopkins2012
 
Coos Bay and Social Media
Coos Bay and Social MediaCoos Bay and Social Media
Coos Bay and Social Media
 
Connecting up: build a communication strategy that achieves real business out...
Connecting up: build a communication strategy that achieves real business out...Connecting up: build a communication strategy that achieves real business out...
Connecting up: build a communication strategy that achieves real business out...
 
Marketing and Social Media - August 2009
Marketing and Social Media - August 2009Marketing and Social Media - August 2009
Marketing and Social Media - August 2009
 
Visitor Information Centres - social media and digital technology report
Visitor Information Centres - social media and digital technology reportVisitor Information Centres - social media and digital technology report
Visitor Information Centres - social media and digital technology report
 
3d Virtual Worlds - presentation at IABC09 World Conference
3d Virtual Worlds - presentation at IABC09 World Conference3d Virtual Worlds - presentation at IABC09 World Conference
3d Virtual Worlds - presentation at IABC09 World Conference
 
Blogging and Podcasting for Business - Advanced Media Productions
Blogging and Podcasting for Business - Advanced Media ProductionsBlogging and Podcasting for Business - Advanced Media Productions
Blogging and Podcasting for Business - Advanced Media Productions
 
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
 

More from Lee Hopkins

Change, Employee Engagement and Artificial Intelligence
Change, Employee Engagement and Artificial IntelligenceChange, Employee Engagement and Artificial Intelligence
Change, Employee Engagement and Artificial IntelligenceLee Hopkins
 
Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010Lee Hopkins
 
Social Media And Affiliate Marketing
Social Media And Affiliate MarketingSocial Media And Affiliate Marketing
Social Media And Affiliate MarketingLee Hopkins
 
Publishing A Digital Portfolio
Publishing A Digital PortfolioPublishing A Digital Portfolio
Publishing A Digital PortfolioLee Hopkins
 
Affili@SYD 10 minute presentation
Affili@SYD 10 minute presentationAffili@SYD 10 minute presentation
Affili@SYD 10 minute presentationLee Hopkins
 
2009 - Social Media for Digital Designers (and communicators)
2009 - Social Media for Digital Designers (and communicators)2009 - Social Media for Digital Designers (and communicators)
2009 - Social Media for Digital Designers (and communicators)Lee Hopkins
 
2009 - Electronic Publishing on the Internet
2009 - Electronic Publishing on the Internet2009 - Electronic Publishing on the Internet
2009 - Electronic Publishing on the InternetLee Hopkins
 
Social Networking For HR Professionals - 2008
Social Networking For HR Professionals - 2008Social Networking For HR Professionals - 2008
Social Networking For HR Professionals - 2008Lee Hopkins
 
CPAs & Virtual Worlds - 2008
CPAs & Virtual Worlds - 2008CPAs & Virtual Worlds - 2008
CPAs & Virtual Worlds - 2008Lee Hopkins
 
What Makes Australians Click? May 2007
What Makes Australians Click? May 2007What Makes Australians Click? May 2007
What Makes Australians Click? May 2007Lee Hopkins
 
Lee Hopkins - Personal Manifesto/Resume 2005
Lee Hopkins - Personal Manifesto/Resume 2005Lee Hopkins - Personal Manifesto/Resume 2005
Lee Hopkins - Personal Manifesto/Resume 2005Lee Hopkins
 
Ark Group Social Media - June 2007
Ark Group Social Media - June 2007Ark Group Social Media - June 2007
Ark Group Social Media - June 2007Lee Hopkins
 
Anz Oct2007 Lee Hopkins Dot Com V2
Anz Oct2007 Lee Hopkins Dot Com V2Anz Oct2007 Lee Hopkins Dot Com V2
Anz Oct2007 Lee Hopkins Dot Com V2Lee Hopkins
 

More from Lee Hopkins (15)

Change, Employee Engagement and Artificial Intelligence
Change, Employee Engagement and Artificial IntelligenceChange, Employee Engagement and Artificial Intelligence
Change, Employee Engagement and Artificial Intelligence
 
SANFL Feb2011
SANFL Feb2011SANFL Feb2011
SANFL Feb2011
 
Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010Anglicare and Social Media - Sept2010
Anglicare and Social Media - Sept2010
 
Social Media And Affiliate Marketing
Social Media And Affiliate MarketingSocial Media And Affiliate Marketing
Social Media And Affiliate Marketing
 
Publishing A Digital Portfolio
Publishing A Digital PortfolioPublishing A Digital Portfolio
Publishing A Digital Portfolio
 
Affili@SYD 10 minute presentation
Affili@SYD 10 minute presentationAffili@SYD 10 minute presentation
Affili@SYD 10 minute presentation
 
2009 - Social Media for Digital Designers (and communicators)
2009 - Social Media for Digital Designers (and communicators)2009 - Social Media for Digital Designers (and communicators)
2009 - Social Media for Digital Designers (and communicators)
 
2009 - Electronic Publishing on the Internet
2009 - Electronic Publishing on the Internet2009 - Electronic Publishing on the Internet
2009 - Electronic Publishing on the Internet
 
Social Networking For HR Professionals - 2008
Social Networking For HR Professionals - 2008Social Networking For HR Professionals - 2008
Social Networking For HR Professionals - 2008
 
CPAs & Virtual Worlds - 2008
CPAs & Virtual Worlds - 2008CPAs & Virtual Worlds - 2008
CPAs & Virtual Worlds - 2008
 
What Makes Australians Click? May 2007
What Makes Australians Click? May 2007What Makes Australians Click? May 2007
What Makes Australians Click? May 2007
 
Lee Hopkins - Personal Manifesto/Resume 2005
Lee Hopkins - Personal Manifesto/Resume 2005Lee Hopkins - Personal Manifesto/Resume 2005
Lee Hopkins - Personal Manifesto/Resume 2005
 
Ark Group Social Media - June 2007
Ark Group Social Media - June 2007Ark Group Social Media - June 2007
Ark Group Social Media - June 2007
 
Anz Oct2007 Lee Hopkins Dot Com V2
Anz Oct2007 Lee Hopkins Dot Com V2Anz Oct2007 Lee Hopkins Dot Com V2
Anz Oct2007 Lee Hopkins Dot Com V2
 
Bms101
Bms101Bms101
Bms101
 

Recently uploaded

It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 

Recently uploaded (20)

It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 

Social Business