Presentation given to WIMBN in Wollongong, 16th Nov 2011

1. advanced communication strategies and tools
the
MFAA
and
social media
Lee Hopkins
16th November 2011

3. Facebook
Facebook
Australia
Australia
On Facebook Population

4. Unique Australian Visitors – October 2011
12 10.6 10
10
Millions UAV
8
6 4.1
4 2.2 1.8 1.8
2
0

6. Bolster
a company’s
Reputation
Address Correct
unhappy inaccurate
Customers Rumours
Tell Provide
the company’s correct
Story Information
Source: Hopkins & Magee, 2009

7. Risks
Benefits
Case studies

8. Brand hijacking
The ‘lunatic fringe’
Negative comments
Employee error (Vodafone, KC)
Social media storm (and no way to respond)

9. What if
they don’t
love me?

11. Brand hijacking
The ‘lunatic fringe’
Negative comments
Employee error (Vodafone, KC)
Social media storm (and no way to respond)

12. Branding
Goodwill
Lead generation
Customer service
Engagement with audiences

13. 3Ts + A = Social Media Ethos
Truth
Trust
Transparency
Accountability

23.  Professional portfolio
 Customer testimonials
 Company profile
 Fellow professionals
 Signal search updates

26. http://www.youtube.com/watch?v=ypmfs3z8esI

27. "This afternoon an employee
posted an obscene message
from the official Vodafone UK
Twitter profile.
The employee has been
suspended immediately and we
have started an internal
investigation. This was not a
hack and we apologise for any
offence the tweet may have
caused."

29. http://www.youtube.com/watch?v=xwgYqIZUtZ0

30. Kiss
Find your lovers
Start small
Take a pulse
Refine

31. !@#! Conclusions
3T&A
• Truth, Trust, Transparency &
communication Accountability
universe:
• The Internet
Black Swan • 9/11
moments in
• PC
history
• Harry Potter

32. 5 Things to do this evening
 Go to Twitter.com and set up a profile
 Go to LinkedIn and set up a profile
 Go to Facebook and search for your competitors
 Collect some e-resources you can give away
 Think about what makes you stand out
Next week:
 Start planning your business’ Facebook (&
Google+) Pages

33. The Alamo Drafthouse
http://www.youtube.com/watch?v=xwgYqIZUtZ0

34. LeeHopkins.net
LeeHopkins.com
Twitter: LeeHopkins
Facebook: HopkinsCommunication
Slideshare.net: LeeHopkins
Tel: 0410 642 052