1. Building Relationships Via Mobile Prepared for The National Conference on Health Communication, Marketing and Media August 2009 – Presented by Jeff Lee, President, Distributive Networks
3. Mobile offers superior engagement 19 hours # of hours per day the average person has their mobile phone within arm’s reach (Nielsen) 20 % Percentage of US households that do not have a landline (CTIA/CDC) 90-100% Estimated ‘open rate’ of text messages (Luth) 15 minutes Average response time to the receipt of a text message (Experian) 357 texts v. 204 calls The average monthly number of text messages sent/received vrs. the average monthly number of phone calls made/received. (Nielsen)
6. Go where the users are Video Apps Audio/Images Web Voice (IVR) Text Content Format Adoption Bluetooth Barcode Scan Application Carrier Portal Web Text Call to Action Adoption
12. General thoughts on strategy Start Learning Early Simple solutions map best to existing user behavior Smart Incentives drive opt-ins Don’t underestimate the data collection opportunities
13. Thank you! Kevin Bertram Founder & CEO Distributive Networks [email_address] 202-289-2246 x101
Editor's Notes
213 million of which use text messaging 115 million with access to mobile Internet – these are people paying for the mobile Web, but not necessarily using it The actual number of users is much smaller, 48 million.
