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NRB Social Media

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Lee Raney
Lee Raney

NRB Convention 2010 in Nashville - Social Media workshop discussing Facebook, Twitter, YouTube and other social media with tips and best practices for ministries and non-profits

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INTERNET EDUCATIONAL SESSION Social Media: Prepare to Get Connected! Lee Raney @leeraney Christian Web Network ChristFollower.org lee@myfaith.com ChristFollower.org
Social Media: Prepare to Get Connected! ABOUT ME
Social Media: Prepare to Get Connected! ABOUT ME
Social Media: Prepare to Get Connected! ABOUT ME
Social Media: Prepare to Get Connected! ABOUT ME
Social Media: Prepare to Get Connected! ABOUT ME
Social Media: Prepare to Get Connected! ABOUT ME New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
Social Media: Prepare to Get Connected! ABOUT ME New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
Social Media: Prepare to Get Connected! ABOUT ME New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
Social Media: Prepare to Get Connected! ABOUT ME • DrupalDistro • KoineMedia.com New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
Social Media: Prepare to Get Connected! ABOUT ME • DrupalDistro • KoineMedia.com New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
Social Media: Prepare to Get Connected! WORLD OF SOCIAL MEDIA • Facebook • Twitter • YouTube Credit: flickr.com/photos/taminator/21830142
Social Media: Prepare to Get Connected! WORLD OF SOCIAL MEDIA • Facebook • Twitter • YouTube Credit: flickr.com/photos/taminator/21830142
Social Media: Prepare to Get Connected! BEYOND THE BIG THREE •LinkedIn - business networking; thought leaderships •Meetup.com - local events and user groups • Flickr - photos- personal, professional, team, event • SlideShare - presentations (KoineMedia.com) • Ustream - live video streaming • Ning, Digg, Wikipedia • Niche communities Credit: flickr.com/photos/taminator/21830142
Social Media: Prepare to Get Connected! WHAT SHOULD WE BE DOING??? • Basic Presence on Facebook • Engaged on Twitter • Videos on YouTube • Turn audio into a Podcast • Web 2.0 Publishing (Drupal) Change Your Thinking!!! Credit: flickr.com/photos/taminator/21830142
Social Media: Prepare to Get Connected! • Think Open Source • Think Web 2.0 (Community) • Think User-Generated Content • Think New Media - no longer new...now it is THE Media • Re-Think who does the “ministry” Credit: flickr.com/photos/taminator/21830142
Social Media: Prepare to Get Connected! “PEOPLE ARE NOT ADDICTED TO FACEBOOK” • They are addicted to their friends! • “All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.” - Mark McCormack, founder IMG (via Tom McCracken, LevelTen) • So...be a friend! Credit: flickr.com/photos/taminator/21830142
Social Media: Prepare to Get Connected! FACEBOOK VS. TWITTER • Facebook = Friends • Twitter = Conversation • Stay “Light” on Facebook • Tweeting much different
Social Media: Prepare to Get Connected! BLOGGING • Short, informal posts • Wordpress or Drupal • Tweet your posts • Turn on commenting • Get a spam service (Mollum)
Social Media: Prepare to Get Connected! PODCASTING • If Repurposing Audio, please create intro/outro • RSS Feed; in-browser player • SermonCast - turnkey service • Submit to iTunes • Promote on Directories
Social Media: Prepare to Get Connected! PODCASTING • If Repurposing Audio, please create intro/outro • RSS Feed; in-browser player • SermonCast - turnkey service • Submit to iTunes • Promote on Directories
Social Media: Prepare to Get Connected! START - PARK IT NOW • Username (grab namespace) • Twitter - 15 char; can use “_” • FB- can use periods (domains) • Use Same Profile Picture
Social Media: Prepare to Get Connected! NEXT STEPS • Get started on Twitter • If have videos, put on YouTube • Blog and/or Podcast? • Make Your Website 2.0
Social Media: Prepare to Get Connected! UPGRADE YOUR WEBSITE • Convio or Kintera - $$$ for Web 1.0 • Drupal is open source - FREE! • Web 2.0 Publishing • “Social Publishing” • Website as the “Hub” for Social Media • Building Community On-line
Social Media: Prepare to Get Connected! UPGRADE YOUR WEBSITE • Convio or Kintera - $$$ for Web 1.0 • Drupal is open source - FREE! • Web 2.0 Publishing • “Social Publishing” • Website as the “Hub” for Social Media • Building Community On-line
Social Media: Prepare to Get Connected! STAFFING FOR SOCIAL MEDIA • Younger Generations, but Train! • Questions to ask • Hard to measure ROI; don’t micro- manage but develop status reports • Hybrid model- outsource some • Time 2 hours/week up to 2 FTE’s, depending on your goals • Part of web team but integrated with Credit: flickr.com/photos/rosauraochoa/3330891783/ marketing team
Social Media: Prepare to Get Connected! UP AND COMING • Foursquare - location-based • Posterous - mobile lifestreaming • Whatdo you see on the horizon?
Q&A Lee Raney @leeraney Christian Web Network ChristFollower.org lee@myfaith.com ChristFollower.org
ANNOUNCEMENTS • Twitter session - 4:00 today • Get presentation at KoineMedia.com • Please fill out a feedback form • Important Session Monday 2 pm- Saving the Church • Attend the Internet Advisory Council - open to all on Tuesday 2-3 pm

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NRB Social Media

  • 1. INTERNET EDUCATIONAL SESSION Social Media: Prepare to Get Connected! Lee Raney @leeraney Christian Web Network ChristFollower.org lee@myfaith.com ChristFollower.org
  • 2. Social Media: Prepare to Get Connected! ABOUT ME
  • 3. Social Media: Prepare to Get Connected! ABOUT ME
  • 4. Social Media: Prepare to Get Connected! ABOUT ME
  • 5. Social Media: Prepare to Get Connected! ABOUT ME
  • 6. Social Media: Prepare to Get Connected! ABOUT ME
  • 7. Social Media: Prepare to Get Connected! ABOUT ME New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
  • 8. Social Media: Prepare to Get Connected! ABOUT ME New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
  • 9. Social Media: Prepare to Get Connected! ABOUT ME New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
  • 10. Social Media: Prepare to Get Connected! ABOUT ME • DrupalDistro • KoineMedia.com New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
  • 11. Social Media: Prepare to Get Connected! ABOUT ME • DrupalDistro • KoineMedia.com New Sites in 2010: • Christian.org • HisHolySpace.com • ChristianCollege.com
  • 12. Social Media: Prepare to Get Connected! WORLD OF SOCIAL MEDIA • Facebook • Twitter • YouTube Credit: flickr.com/photos/taminator/21830142
  • 13. Social Media: Prepare to Get Connected! WORLD OF SOCIAL MEDIA • Facebook • Twitter • YouTube Credit: flickr.com/photos/taminator/21830142
  • 14. Social Media: Prepare to Get Connected! BEYOND THE BIG THREE •LinkedIn - business networking; thought leaderships •Meetup.com - local events and user groups • Flickr - photos- personal, professional, team, event • SlideShare - presentations (KoineMedia.com) • Ustream - live video streaming • Ning, Digg, Wikipedia • Niche communities Credit: flickr.com/photos/taminator/21830142
  • 15. Social Media: Prepare to Get Connected! WHAT SHOULD WE BE DOING??? • Basic Presence on Facebook • Engaged on Twitter • Videos on YouTube • Turn audio into a Podcast • Web 2.0 Publishing (Drupal) Change Your Thinking!!! Credit: flickr.com/photos/taminator/21830142
  • 16. Social Media: Prepare to Get Connected! • Think Open Source • Think Web 2.0 (Community) • Think User-Generated Content • Think New Media - no longer new...now it is THE Media • Re-Think who does the “ministry” Credit: flickr.com/photos/taminator/21830142
  • 17. Social Media: Prepare to Get Connected! “PEOPLE ARE NOT ADDICTED TO FACEBOOK” • They are addicted to their friends! • “All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.” - Mark McCormack, founder IMG (via Tom McCracken, LevelTen) • So...be a friend! Credit: flickr.com/photos/taminator/21830142
  • 18. Social Media: Prepare to Get Connected! FACEBOOK VS. TWITTER • Facebook = Friends • Twitter = Conversation • Stay “Light” on Facebook • Tweeting much different
  • 19. Social Media: Prepare to Get Connected! BLOGGING • Short, informal posts • Wordpress or Drupal • Tweet your posts • Turn on commenting • Get a spam service (Mollum)
  • 20. Social Media: Prepare to Get Connected! PODCASTING • If Repurposing Audio, please create intro/outro • RSS Feed; in-browser player • SermonCast - turnkey service • Submit to iTunes • Promote on Directories
  • 21. Social Media: Prepare to Get Connected! PODCASTING • If Repurposing Audio, please create intro/outro • RSS Feed; in-browser player • SermonCast - turnkey service • Submit to iTunes • Promote on Directories
  • 22. Social Media: Prepare to Get Connected! START - PARK IT NOW • Username (grab namespace) • Twitter - 15 char; can use “_” • FB- can use periods (domains) • Use Same Profile Picture
  • 23. Social Media: Prepare to Get Connected! NEXT STEPS • Get started on Twitter • If have videos, put on YouTube • Blog and/or Podcast? • Make Your Website 2.0
  • 24. Social Media: Prepare to Get Connected! UPGRADE YOUR WEBSITE • Convio or Kintera - $$$ for Web 1.0 • Drupal is open source - FREE! • Web 2.0 Publishing • “Social Publishing” • Website as the “Hub” for Social Media • Building Community On-line
  • 25. Social Media: Prepare to Get Connected! UPGRADE YOUR WEBSITE • Convio or Kintera - $$$ for Web 1.0 • Drupal is open source - FREE! • Web 2.0 Publishing • “Social Publishing” • Website as the “Hub” for Social Media • Building Community On-line
  • 26. Social Media: Prepare to Get Connected! STAFFING FOR SOCIAL MEDIA • Younger Generations, but Train! • Questions to ask • Hard to measure ROI; don’t micro- manage but develop status reports • Hybrid model- outsource some • Time 2 hours/week up to 2 FTE’s, depending on your goals • Part of web team but integrated with Credit: flickr.com/photos/rosauraochoa/3330891783/ marketing team
  • 27. Social Media: Prepare to Get Connected! UP AND COMING • Foursquare - location-based • Posterous - mobile lifestreaming • Whatdo you see on the horizon?
  • 28. Q&A Lee Raney @leeraney Christian Web Network ChristFollower.org lee@myfaith.com ChristFollower.org
  • 29. ANNOUNCEMENTS • Twitter session - 4:00 today • Get presentation at KoineMedia.com • Please fill out a feedback form • Important Session Monday 2 pm- Saving the Church • Attend the Internet Advisory Council - open to all on Tuesday 2-3 pm

Notes de l'éditeur