A quick overview of PPC and SEO for online marketing.

1. THE FUNDAMENTALS
OF ONLINE MARKETING
Keith Schilling
Certified Google Adwords Advertising Professional

2. WHO AM I?
Online Marketing ROI Consultant
I own and run On Top Results.com -
Charlotte, NC based firm - been conducting online marketing
campaigns for business owners for 8 years.
Founder of SEMCLT.com - 500+ members
Clients:
The Club at Longview - The only Jack Nicklaus course in
Charlotte, NC
http://www.theclubatlongview.com
Dr. Stephen Scionti - World Renowned Prostate Cancer
Surgeon
http://www.nyhifucenter.com

3. TOPICS
Todays Market
Web Design and Online Marketing
SEO Basics
Pay Per Click & Web Analytics
Social Media Marketing
Nows the Time to Move Quickly

4. TODAYS MARKET

5. Know where the “eyeballs” are. If you know where they are
then start building your online presence in the same location.

6. DESIGN + SEO
Web design and SEO go hand in hand. Your site must be
searchable (or indexable) by the search engines.
http://waterlife.n$.ca site: command in Google

7. SEO BASICS

8. WHAT FACTORS HELP YOU RANK?
Title Tag
Heading Tags
Copy/Content with Targeted Keyphrases
Links, Links, and More Links!

11. PPC BASICS

12. PPC BASICS
Keyword Research - Learn which phrases people search for on Google for your services
(This also applies to SEO keyword research)
Its an Auction! - Bidding for top spots on Google is based on many factors.
Keyphrases chosen, competition, your ad quality, and more.
How much does it cost? - Alot if you’re not careful! You can easily spend thousands of
dollars a day by NOT conducting research and educating yourself on how Google
Adwords works.

13. PPC BASICS - WHERE TO START
https://adwords.google.com/select/KeywordToolExternal
http://keyworddiscovery.com/search.html

14. PPC BASICS
Search Google!!
http://www.google.com/search?hl=en&safe=off&q=creating+your
+first+ppc+campaign&aq=f&aqi=&aql=&oq=
“How to Create Your First PPC Campaign”
“How to Start a Pay Per Click Campaign”

15. PPC PITFALLS
Not enough research for your phrases
No Geographically Target Campaigns
Using Default Settings Throughout the Setup
Not tagging pages correctly to track ROI
Sending all your traffic to the homepage

16. PPC BASICS - WEB ANALYTICS
If you’re not tracking your traffic & ROI, you can make blank checks
out to “Keith Schilling”

17. SOCIAL MEDIA MARKETING
You should already be here...if not, run to
the sign up page now!!
LinkedIn.com - Naymz.com - MySpace.com - etc

18. SOCIAL MEDIA MARKETING

19. SOCIAL MEDIA + ONLINE REPUTATION
MANAGEMENT
Sometimes it not about building business,
its about saving your business.

21. SOCIAL MEDIA MARKETING

22. WHAT ARE YOU WAITING FOR?
Down Economy - Perfect time to position your site and your
business. When the economy rebounds you’ll be “On Top” of
Google and ranking well!
Learn PPC Now! - When buyers start to spend more, you’ll know
more than your competition on how to conduct a PPC campaign
effectively.
Social Media - Protect your reputation. Find buyers today for
cheap!

23. Q&A
Need Help?
info@ontopresults.com
704-269-8765
http://www.ontopresults.com
Keith Schilling