New York Bee Sanctuary Brand Identity Design by Foossa

1. New York Bee Sanctuary
Brand Identity Design
5 September 2013
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Design Questions
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How might we create a fluid
visual identity that reflects
the dynamic role bees play
in the ecosystem?
How do we make the New
York Bee Sanctuary standout
among other ecological and
bee-related projects?
How might we convey the
concepts of “bee” and
“sanctuary” visually, without
resorting to the usual
clichés, and to appeal to a
design-minded audience of
potential supporters?

3. 3
New York Bee Sanctuary
Design Research
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Research: Bees
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Research: Bees
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Research: Bees
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Research: Bees
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Research: Inspiration
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10. 10
Research: Dynamic Logos
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Research: Dynamic Logos
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New York Bee Sanctuary
Brand Identity Design
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Copyright 2013 Foossa LLC
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A dynamic brand identity
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Primary logo

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NEW YORK
BEE SANCTUARY
NEW YORK
BEE SANCTUARY
NEW YORK
BEE SANCTUARY
NEW YORK
BEE SANCTUARY
NEW YORK
BEE SANCTUARY
Logo variations

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Copyright 2013 Foossa LLC
NEW YORK
BEE SANCTUARY
PHOENIX
BEE SANCTUARY
BOSTON
BEE SANCTUARY
A system for future growth

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Copyright 2013 Foossa LLC
NEW YORK
BEE SANCTUARY
C:0% M: 10% Y:95% K:0%
R:255 G:221 B:23
#FFDD17
C:0% M:10% Y:95% K:0%
R:241 G:101 B:33
#F16521
C:90% M:30% Y:95% K:30%
R:0 G:103 B:56
#006738
C:50% M:70% Y:80% K:70%
R:59 G:35 B:20
#3B2314
Color palette

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* Freeware
* Available as a webfont
* Contemporary sans serif,
simple and clean across
print and online applications
* Geometric, but humanistic
http://www.google.com/fonts/specimen/Quicksand
http://www.fontsquirrel.com/fonts/quicksand
Typography: Quicksand

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Copyright 2013 Foossa LLCNEW
YORK
BEESANCTUARY
Business card

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NEW YORK
BEE SANCTUARY
Bumper sticker

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T-shirt

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Illustrative Website