The document discusses the rise of social media and mobile technologies in tourism marketing. It covers how social networking evolved from experimentation to becoming integrated and necessary for brands. Examples of successful social media campaigns from Coke and Pepsi are provided. Emerging technologies discussed include location-based services, augmented reality, mobile apps, and the growing importance of mobile as a platform. The future is predicted to see further integration across online and offline experiences, with data analytics playing a bigger role.
