Leveraging Social Media - CAGP 2 27-2012
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This document contains a presentation by Lee Yount Jr. on using social media for government organizations. It discusses using tools like Facebook, Twitter, YouTube, Flickr and QR codes to share information with citizens. Examples are provided of how Catawba County government uses these channels. The presentation encourages governments to engage citizens through social media and provide information quickly through these platforms.
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Leveraging Social Media - CAGP 2 27-2012
- 1. Lee Yount, Jr. Programmer Analyst Catawba County Government February 27, 2011 2012 CAGP Spring Conference Link to Presentation: http://slidesha.re/y3sRKz Slide 1 of…this might take a while :-)
- 3. Lee Yount, Jr. Programmer Analyst Catawba County Government February 27, 2011 2012 CAGP Spring Conference Link to Presentation: http://slidesha.re/y3sRKz Slide 3 of…this might take a while :-)
- 4. Time Out! Objective: Create a Team with no more than 7 People and no less than 3 people Time: 57sec
- 5. Time Out! Objective: Name Your Team Time: 30 sec.
- 6. Is your content answering the… who what when where why how
- 8. Million …and growing
- 11. >425 Million Active Users on Mobile Device http://www.imore.com/2011/12/09/top-5-alternative-twitter-apps-iphone-ipad/
- 12. 90
- 13. Since 2008 2,650+ Fans/Likes News Events Job Openings Emergency Information Twitter/YouTube/Flickr Integration Parks, Library, Animal Services, Meals on Wheels Pages
- 14. Time Out! Objective: 5 Items to post on Organization’s Facebook Page Time: 5 min
- 17. Since October 2008 @catawbacounty 950+ Followers 1700+ Tweets 35+ Lists News/Jobs/Events/etc.
- 18. Since February 2009 @catcopurchasing 200+ Followers 330+ Tweets 6 Lists Bid and Surplus Information
- 20. Examples of Relevant Tweets http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
- 21. http://www.aksysgames.com Example of not-so-relevant Tweet
- 23. Time Out! Objective: 3 Tweets with hashtag #CAGP Remember your max number of 140 characters Time: 2:59 min
- 24. Management Tools
- 25. Hootsuite
- 27. Since January 2009 110,000+ Views 3,500+ Photos 30 Sets News/Events/etc.
- 28. SETS UPLOADING SHARING MAP uploadphoto@catawbacountync.gov www.catawbacountync.gov/uploadphoto.asp
- 34. Time Out! Objective: 2 Titles of Sets What would be in those sets? Time: 2 min
- 38. Since May 2009 26,000+ Views 134 Videos 35 Subscribers
- 39. KNOW YOUR AUDIENCE SHORT AND TO THE POINT DON’T BE AFRAID TO ENTERTAIN
- 41. Time Out! Objective: 2 Video Ideas Time: 2 min
- 44. Website URL Email Address Plain Text Phone Number VCARD (contact info)
- 45. http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/ Quick Response Code all the cool kids say: QR Code Or QRC http://mashable.com/2010/06/10/internet-week-qr-codes/
- 47. How can QR Codes be used? http://www.catawbacountync.gov/depts/u&e/ecocomplex.asp Flickr: By Lee Yount
- 53. Where have you seen Quick Response Codes?
- 54. Time Out! Objective: 3 Places you could use a QRC What would be behind the QRC? *hint: text, website address Time: 3 min
- 55. Have an official voice http://the-universality-of-cheese.blogspot.com/
- 56. …or others will have one for you. http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
- 57. People are looking for the correct information quickly… Are you meeting the need? http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
- 58. Thank You.
- 59. Lee Yount, Jr. Catawba County Government lyount@catawbacountync.gov Link to Presentation: http://slidesha.re/y3sRKz http://www.facebook.com/leeyount http://www.twitter.com/leeyount http://www.leeyount.com
Notes de l'éditeur
- Social Media Revolution by @equalman http://www.youtube.com/watch?v=lFZ0z5Fm-Ng | http://www.youtube.com/user/Socialnomics09
- Time Out - Objective: Create a Team with no more than 7 People:57 sec to complete
- Time Out - Objective: Name Your TeamTime: 30 sec.
- CONTENT IS KING!Is your content answering the…WHO – who is it affecting?WHAT – what are you talking about specifically?WHEN – when is this thing happening?WHERE – where is this happening specifically?WHY – why should the people listen to this content?HOW – how do people get more information, do the thing you are telling them to do, etc…?
- How many active Facebook users there are.
- How many active Facebook users there are.Number is growing exponentially by the minute
- 130 - The average number of Friends a Facebook user has.
- >425 Million Active Users on Mobile Device
- Average User creates 90 pieces of content per month
- Facebook Stats
- Catawba County Facebook Stats
- As a team, come up with 5 items to post on your Organization’s Facebook Wall…You have 5 min.
- Twitter stats at 5 years
- @catawbacounty Twitter stats~ 4 year to reach this.
- @catcopurchasingTwitter stats
- A couple examples of good, relevant content in a tweet.
- Example of not so Relevant Tweet – Over much of Who, What, Where?!?
- Facebook Page status updates automatically feed to Twitter and vice versa.http://www.facebook.com/twitterhttps://twitter.com/settings/profile
- Time Out - Objective: 3 Tweets with hashtag #cagpTime: 2:59 min
- Tools to manage your social media accounts:TweetdeckHootsuite
- Hootsuite – http://hootsuite.comWeb InterfaceMobile AppUp to 5 AccountsTwitterFacebookFacebook PagesLinkedInFoursquareMySpaceWordPress.com (not self-hosted WordPress blogs)Ping.fm
- Flickr
- Flickr stats for Catawba County
- Flickr – Shows our Citizens and the world what we do at Catawba County Government. Allows us to show a “human” side to government.Interaction with the public with uploading photos from events. – Explain upload photo
- Photo sent to us during snow
- Photo sent to us during snow – Road conditions
- 4sq hackathon – inside view of Foursquarehttp://www.flickr.com/photos/foursquare/6170212497/in/photostream
- Press conference the day after tornadoes ripped through Claremont, NC
- Time Out - Objective: 2 Titles of Sets What would be in those sets?
- YouTube
- 1,000+ hours of video during this timeTrafficMore than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute.The equivalent of 150,000+ full-length movies in theaters each weekMore video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years70% of YouTube traffic comes from outside the USYouTube is localized in 25 countries across 43 languagesYouTube's demographic is broad: 18-54 years oldYouTube reached over 700 billion playbacks in 2010SocialOver 4 million people are connected and auto-sharing to at least one social networkAn AutoShared Tweet results in ~6 new youtube.com sessionsOver 5 million people have found and subscribed to at least one friend on YouTube using friend-finding toolsMillions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in—whether it's a friend, or the NBA—and keep up on their activity on the site.Users like Machinima, MysteryGuitarMan, Fred, collegehumor, and UniversalMusicGroup have millions of subscribersMore than 50% of videos on YouTube have been rated or include comments from the communityMillions of videos are favorited every dayViewsYouTube mobile gets over 100 million views a dayThe YouTube player is embedded across tens of millions of websites
- Candidates making major announcements on YouTubeThe White House uploads on average or 17 videos per week
- Catawba County YouTube Channel Stats
- YouTube – Reaches a demographic that enjoys watching video to get their information.Videos should be short and to the point – 30sec – 1:30 in length. Can upload videos and make them private for people to approve before releasing to the public
- Time Out - Objective: 2 Video IdeasTime: 2 min
- Use of Video and Photos on GovDeals
- Quick Response Codes
- Some examples of QR code uses.
- These funny looking barcodes are called Quick Response Codes or QR Codes / QRC’s. They have been used on billboards by Calvin Klein, and in NYC’s Times Square to pub 311 – a phone number used in NYC to report something or to get information. Allows you to put a “link” on anything to be scanned.
- QR Codes allow you to store information inside the graphic that is accessible using a scanner on your phone. Essentially, it’s like being able to put a link on anything!Some of the apps that I have used to scan QR Codes are: ScanLife and Google Goggles.
- This is the Catawba County EcoComplex. We turn our county’s garbage into fuel. Throughout the complex there are several different areas of interest. The current problem is that the public / visitors do not know what all the different areas do. So we are going to place QR Codes at the different areas to allow folks to scan them with their phones and then view more information on a website.
- Another area that we are thinking about using QR Codes are on our Building Permits. By placing a QR Code on the Building Permit, any contractor with a Smartphone can scan the code and then gather more information about that particular permit….while on the work site.
- Result of scanning QRC on Hard Card
- QRC on wine bottle
- QR Code on business cardsSendto vcard, website, and more
- QR Codes on Posters
- Where have you seen Quick Response Codes?
- Time Out - Objective: 3 Places you could use a QRCWhat would be behind the QRC?Time: 3 min.comScore study shows that the majority of QR codes scanned were on printed magazine or newspaper
- Have an official voice
- If you do not have a voice then others will speak for you…Correct information important?
- People are looking for the correct information quickly…Are you meeting the need?
- Lee Yount, Jr.Catawba County Government828-465-7975lyount@catawbacountync.govhttp://www.facebook.com/leeyounthttp://www.twitter.com/leeyounthttp://www.leeyount.com