Leveraging Social Media - CVCC 03-09-2012
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This presentation about leveraging social media is from a workshop I lead at Catawba Valley Community College via the Small Business Center on 03-09-2012
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Leveraging Social Media - CVCC 03-09-2012
- 1. Lee Yount, Jr. March 8th, 2012 Slide 1 of…this might take a while :-)
- 8. TIPS Claim your vanity URL Recommend people that you have worked with Leverage the power of LinkedIn Groups Turn your LinkedIn Profile into a resume at http://resume.linkedinlabs.com/ Link your Twitter account to LinkedIn
- 9. Time Out! Objective: Create a Team with no more than 5 People and no less than 3 people Time: 57sec
- 10. Time Out! Objective: Name Your Team Time: 30 sec.
- 11. Is your content answering the… who what when where why how
- 13. Million …and growing
- 16. >425 Million Active Users on Mobile Device http://www.imore.com/2011/12/09/top-5-alternative-twitter-apps-iphone-ipad/
- 17. 90
- 18. >845 Million Active Users ~130 Friends/User >425 Million Active Users on Mobile Device Average User creates 90 pieces of content per month
- 23. Since 2008 2,650+ Fans/Likes News Events Job Openings Emergency Information Twitter/YouTube/Flickr Integration Parks, Library, Animal Services, Meals on Wheels Pages
- 24. Time Out! Objective: 5 Items to Post on Organization’s Facebook Page Time: 5 min
- 27. Since October 2008 @catawbacounty 950+ Followers 1700+ Tweets 35+ Lists News/Jobs/Events/etc.
- 28. Since April 2009 @catcoem 700+ Followers 1400+ Tweets 45+ Lists Preparedness/Emergency Info.
- 29. Since March 2009 @hickorytaproom 1000+ Followers 2400+ Tweets Lunch & Dinner Specials/Events
- 30. Examples of Relevant Tweets http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
- 31. http://www.aksysgames.com Example of not-so-relevant Tweet
- 33. Hashtag Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
- 35. Time Out! Objective: 3 Tweets with hashtag Make your hashtag relevant to your tweet Remember your max number of 140 characters Time: 5 min
- 37. Management Tools
- 38. Hootsuite
- 40. Since January 2009 110,000+ Views 3,500+ Photos 30 Sets News/Events/etc.
- 41. SETS UPLOADING SHARING MAP uploadphoto@catawbacountync.gov www.catawbacountync.gov/uploadphoto.asp
- 45. Time Out! Objective: 2 Titles of Sets What would be in those sets? Time: 2 min
- 49. Since May 2009 26,000+ Views 134 Videos 35 Subscribers
- 50. KNOW YOUR AUDIENCE SHORT AND TO THE POINT DON’T BE AFRAID TO ENTERTAIN
- 53. Time Out! Objective: 2 Video Ideas Time: 1:53 min.
- 57. Check in at the places you visit
- 58. Find a Tip Leave a Tip
- 59. It’s Good to be… Mayor!
- 68. Venue Stats
- 69. Time Out! Objective: 2 Tips for venues in your area Time: 2 min
- 70. Future Present Trend - Mobile
- 72. Website URL Email Address Plain Text Phone Number VCARD (contact info)
- 73. http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/ Quick Response Code all the cool kids say: QR Code Or QRC http://mashable.com/2010/06/10/internet-week-qr-codes/
- 78. Where have you seen Quick Response Codes?
- 79. Time Out! Objective: 3 Places you could use a QRC What would be behind the QRC? Time: 3 min
- 80. Is your content answering the… who what when where why how
- 81. Have an official voice http://the-universality-of-cheese.blogspot.com/
- 82. …or others will have one for you. http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
- 83. People are looking for the correct information quickly… Are you meeting the need? http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
- 84. Thank You.