The document discusses how approaches to knowledge management have shifted from explicit to tacit knowledge as social software has become more prevalent. It also examines research findings from 2005 and 2008 on the adoption of enterprise social software. Finally, it addresses common issues in deploying social software and how content, human knowledge assets, and collaboration tools are converging in a single user interface.

1. Knowledge
Management in the
Social Software
Era: It’s Not Just
About People!
May 19, 2009
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2. About the Gilbane Group
Analyst and consulting firm focused
on content technologies and their
application to high-value business solutions
Practice Areas:
Web Content Management, XML Content Strategies,
Content Globalization,
Digital Publishing, Enterprise Search,
Collaboration and Enterprise Social Media
NewsShark
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3. The Swing in Approach to KM
1999 2009
Explicit Tacit
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4. The State of Enterprise Social Software:
2005 Gilbane Research Findings
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5. The State of Enterprise Social Software:
2008 Gilbane Research Findings
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6. Current and Anticipated Tool Usage
by Marketing Departments
© Gilbane Report on Collaboration and Social Media 2008
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7. Enterprise Social Software
Adoption Data
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8. Common Strategic and Tactical Issues
in Deploying Enterprise Social Software
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9. Common Strategic and Tactical Issues
in Deploying Enterprise Social Software
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10. Common Strategic and Tactical Issues
in Deploying Enterprise Social Software
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11. Common Strategic and Tactical Issues
in Deploying Enterprise Social Software
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12. The Big Problem
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13. Content and Human Knowledge Assets
Converge in a Single User Interface
Document Enterprise
and Content Collaboration
Management and Social
Software
Knowledge
Management
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