Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
10. Online marketing helps firms grow faster
• Firms generating 40% or more of their leads online grow 4X faster
than those with no online leads
• High growth firms obtain 63% of leads online while average firms
obtain 12%
• Greater engagement with online tools is associated with faster
growth
“Online Marketing for Professional Services Firms,” Hinge Research Institute, 2011
http://www.hingemarketing.com/uploads/Hinge_Online_Marketing_Study.pdf
11. Online marketing increases firms’ profitability
• The greater a firm’s online lead generation, the greater its total
profitability
• Firms generating 60% or more of their leads online are 2X more
profitable than those generating less than 20% of their leads online
BUT
Accounting was among the least likely to adopt online marketing and grew
relatively slowly
“Online Marketing for Professional Services Firms,” Hinge Research Institute, 2011
http://www.hingemarketing.com/uploads/Hinge_Online_Marketing_Study.pdf
12. Most effective tools
• Blogging
• White papers, ebooks and articles
• SEO
• Company newsletters
• LinkedIn
• Twitter
• PPC
• Online video
“Online Marketing for Professional Services Firms,” Hinge Research Institute, 2011
http://www.hingemarketing.com/uploads/Hinge_Online_Marketing_Study.pdf
Give clarity on “mobile” and its associated platforms. This will clear up the language that they are seeing everywhere.The tier helps users understand the level of engagement with users.
1st step in Mobile Landscape:Works on MAC/PCS/Tablets/SmartphonesTechnology: HTML/CSSDesign:I/A and UX are the same on all the devicesDesktop experience for mobile usersContent: Renders “As Is” for most web and mobile browsersWeb AnalyticsExample: StuyTown, AFBAComments: Reducing desktop experience may require pinch & zoom, and horizontal scrolling Loading speed can affect UXCertain media players, programs, and plug-ins such as Flash/Silverlight and embedded JavaScript may not function due to lack of platform supportIncluded in All R2i CMS Projects
The second step to mobilizing the brand. Cross platform. Most cost-effective but may sacrifice immediate brand association (having the app on the phone and having it notify you on trends, reports and etc).Platforms: Tablets ( iPad, Playbook, XOOM, Galaxy, and etc)Smart Phones (iPhone, HTC, WP7, and etcTechnology: HTML/CSSDesign:New I/A Mobile UX, Portrait & Landscape Content:“Quick, Easy, & Relevant”. Optimized for simple but functional content. Fast load time. Consistent with desktop UI design.Provide access to full-site (mobile friendly) as best practice)Mimic native mobile app without using development platformWeb AnalyticsExample: RoseNYC, RechargeYourYardComments: “m.dot”Content is reducedMay not look & function the same on all mobile browsersRedirecting is required
Give clarity on “mobile” and its associated platforms. This will clear up the language that they are seeing everywhere.The tier helps users understand the level of engagement with users.
Discuss the differences. This is the highest level of application development. Custom Mobile App is what every thinks about when it comes to an app. Designed for Consumers and Enterprise functions (i.e. operational usage).Platforms:Tablets (iPad, Playbook, XOOM, Galaxy, and etcSmart Phones (iPhone, HTC, WP7, and etc)Technology: Native API, HTML, CSS and CMSDesign: Mobile I/A , Mobile UX, Portrait & LandscapeUnique Mobile App (Consumer/Enterprise)Content:Unique BrandingCustom Native DevelopmentUser Engagement, Geo-Location, Interactive Content and GamesSocial & Media Integration, Utility/Daily Life UseMobile AnalyticsExample: Forbes, Meguiars, InTouch Ministries, AppTioComments:Recommended marketing/promotion strategyDeploymentOnline/Offline Mobility AccessConsumer or Enterprise AppSupport and Upgrade
Working with a lot of large clientsCan you manage this conv in a scalable way. How would you do itIntrod to newer methodol by bigger companies How to score the social web so only looking at things that matter and can scaleDecision making ecosystem: advice giving and advice seeking networksNeed to get control How new scoring methodologies coming up will be about optimization because you can’t be everywhereSneak peek of things coming down the pikeIntro new concept