4 Steps to Enhance Your Facebook Page Engagements Following up our last meeting, here i share the 4 Steps to Enhance Your Facebook Page Engagements After setting up a business Facebook Page, next step is how are we as the business owner going to engage with our target audiences. This presentation illustrate to you what are the 4 simple steps you could begin implementing with. tweet @leikhong if you have any query.

1. Digital
Profit
Club
2014
#3
4
Steps
to
Enhance
Your
Facebook
Page
Engagements

2. Let’s
Recapped

4. Our
focus
on
last
mee/ng

5. Personal
Profile

6. Facebook
Group

7. Facebook
Page

8. 2
1
3
Welcome
to
your
new
page

9. Facebook
Page’s
Objec>ve
-­‐
Engaged
Target
Audiences

10. 1.
Define
Your
Target
Market

11. Facebook
Page
Insights

12. SelecEon
Results
Criteria
SelecEon

13. Budget
&
Schedule
Cost
per
AcEon

15. 2.
Get
the
Tone
Right

16. While
communicaEng
with
fans
you
should:
•
speak
like
them
•
think
like
them
•
act
like
them
What
do
they
want
from
you?

17. What
kinds
of
contents
should
we
include
in
our
Facebook
Page?

18. #1.
Educa>on
Informa>on
–
beneficial
to
your
target
audiences

19. #2.
Humor
&
Fun
–
for
a
good
laugh
/
cheers
your
fans

20. #3.
Company
Event:
• Lunch
/
Dinner
• Birthday
party
• Road
Show
• Exhibi>on
q Pre
Event
(planning)
q Event
(execu>ng)
q
Post
Event
(reviewing)

21. #4.
Sales
&
Promo>on

22. #5.
Company
Image
/
Iden>ty
/Brand
Ambassador

23. #1.
ATTENTION
• Post
interes/ng
contents
to
a9ract
your
target
audiences.
#2.
INTEREST
• LIKE
&
follow
your
Facebook
Page.
#3.
DESIRE
• This
is
where
your
target
audiences,
will
Like
/
Comment
/
Share
your
contents
with
their
network
#4.
ACTION
• Buy
/
Engage
your
product
or
service

24. 3.
TesEng
&
Measuring

27. Best
Timing
to
POST
From
the
graph
below,
Facebook
will
show
you
when
are
your
fans
go
online.
Search
for
the
peak
online
hour
and
post
your
contents.
It
shall
achieved
the
highest
visibility.

29. 4.
PosEng
Schedule
&
Content

30. POST
Scheduling
Facebook
Page
came
with
the
Schedule
Post
feature.
Page’s
admin
can
pre-­‐set
when
they
prefer
the
post
to
be
display
to
their
target
audiences.

31. Timeline
Album
Photo
Album

32. Tag
the
people
inside
the
photo
To
achieve
maximum
exposure
and
engagement.

33. DescripEon
is
a
MUST
Always
write
a
short
descrip/on
about
the
posted
photo.
Never
leave
the
descrip/on
column
with
a
blank.

34. Title
and
DescripEon
on
Photo
Album

35. AddiEon
Features:
•
Offer
–
create
an
offer
to
be
given
away
•
Event
–
create
an
event
for
par/cipa/on
•
Milestone
–
a
milestone
to
be
remember

36. Offer

37. Event

38. Milestone

39. • Where
to
get
daily
contents
for
my
Facebook
Page?
• Pos/ng
PDF
File
/
Power
Point
on
Facebook
• Facebook
Apps
• External
Image
Folder
• Sample
and
case
study
To
be
con>nue….

40. Social Media Coach
Leow
LeikHong
TwiZer
@leikhong
www.facebook.com/digitalprofitclub
Email:
leow@leikhong.com