Starbucks Story- Digital Strategy & Social Integration

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Starbucks Story- Digital Strategy & Social Integration. When i read the book "Onward" written by Starbucks CEO Howard Schultz, on his journey becoming the CEO of Starbucks for the second time and his decision to bring Starbucks to anothe level with the engagement using social media and other digital marketing. Coach LeikHong shared how all these simple tactics used by Starbucks would be implement and apply by your local business.

Business

One of the most tweeted brands on Twitter

THE FLYWHEEL EFFECT
Digital
Social Media
owned/paid

Integrated:
Stores & Global Earned
Partners!
Retail Media

CPG

Loyalty/Card Traditional Media

Starbucks Story- Digital Strategy & Social Integration

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Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve. In this webinar we are diving into: - Best kept social media marketing secrets - Exposing social media marketing misinformation - The truth about successful social media marketing

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