1. Prototyping allows for strategic and tactical user experience design by developing visions and business strategies top-down while delivering strategies bottom-up through quick execution. 2. An effective process involves assembling a multidisciplinary team, sketching prototypes in HTML instead of Photoshop, testing real content in multiple iterative prototypes, and only documenting what is necessary. 3. Prototyping beats abstract planning and documentation by making new ideas less scary through showing rather than telling, embracing experimentation, and making evidence-based decisions with stakeholders.

1. Prototyping
User Experience
@leisa

2. Strategic User
Experience

3. Top Down
designing better environments for doing better UX
Bottom Up
delivering strategy through execution

4. what are you trying to
achieve?
1. vision (business purpose)
what’s the plan?
2. business
strategy
value proposition
target audience
business model
customer experience strategy
3.
what tools keep customer
the organisation
customer journey map
experience (CX)
aligned?
framework personas
design principles
KPIs and metrics
how do we
execute the plan? 4. strategy driven
tactical execution
cross-disciplinary workflow
prototyping in code
evidence driven decisions
agile, iterative methodology

5. Strategy lives in delivery
not in meetings

6. How I work now...
- get a multidisciplinary team quickly.
- sketch to HTML, stay out of photoshop
- real content, prototype/testing content
- multiple prototypes (test lots of ideas, don’t commit)
- quickly test both qualitative and ‘active’ use
- let stakeholders ‘touch’ your ideas
- iterate, the more quickly to learn more.
- only document what you really need to.

7. prototyping beats abstraction

8. Be making
not documenting
what does it feel like?

9. Prototype Change
make new things less scary

10. Show, don’t tell
a design principle and a way of working

11. Don’t work alone
a small, co-located team is best
-you (UX/IA)
- 1 or 2 FE Developers (UX Developers?)
- Content Prototyper
- BA / Project Mgr
- Visual/Graphic Designer
- 1 or two Back End Dev

12. make decisions with evidence
embrace experimentation
make evidence based decisions

13. Content Prototyping
content is crucial.
experiment with content

14. At which of these two universities would you prefer to study?

15. Prototypes
are
Persuasive
excite your stakeholders

16. thank you!
@leisa