Presentation about Microsoft during the seminar "Surviving in a turbulent world: the case of Apple". Genoa University - Economics Faculty - May 2011 Group members: Esu Tiziana Garlando Lucia Virginia Gonzalez Leitao Fernanda Moresca Claudia Tutino Valentina This presentation shows the development of Microsoft in the last 5 / 10 years, highlights the most interesting aspects in terms of: - strategy and business model - market share - demand and supply - financial results

2. Our Mission Enable people and businesses throughout the world to realize their full potential.

5. NYSE: MSFT

6. Dow Jones Industrial Average Component

7. NASDAQ-100 Component

8. S&P 500 Component

10. Consumer electronics

11. Digital distribution

12. Computer hardware

13. Video games

14. IT consulting

15. Online advertising

16. Retail stores

17. Automotive software

19. 1980 Microsoft entered the OS business but only DOS made the difference

20. IBM PC from the deal between Microsoft and IBM

21. 10 th Nov 1984 Microsoft Windows

22. 1990 Microsoft Office

23. 24 th Aug 1995 Windows 95

24. 5 th May 1998 Windows 98

25. 25 th Oct 2001 Windows XP

26. Jan 2007 Windows Vista

27. 22 nd Oct 2009 Windows 7

28. 2010 Microsoft showed itself with five product divisions

30. How? Five product divisions Windows & Windows Live Division Server and Tolls Online Services Division Microsoft Business Division Entertainment and Devices Division

32. Segment Information tables for the quarter ended December 31, 2010

33. Segment Information tables for the quarter ended December 31, 2010

36. online software and services through Windows Live;

37. operating systems that include additional functionality and are sold at a price above our standard editions .

39. Windows Vista, including Home Basic, Home Premium, Ultimate, Business, Enterprise and Starter Edition;

40. Windows XP Home. Windows Live suite of applications and web services.

41. Windows operating system vs iOS (Apple) Android (Google+Linux) Alternative platforms (Mobile Devices) Competition Internet Explorer vs Safari (Apple) Chrome (Google) FireFox (Mozilla) Opera Software Company Windows Live vs Google Yahoo! Wide array of Web sites and portals that provide communication and sharing tools and services.

43. PC software games;

44. online games and services;

45. Mediaroom (our Internet protocol television software);

46. Windows Phone and Windows Embedded device platforms;

47. the Zune digital music and entertainment platform;

48. application software for Apple’s Macintosh computers, Microsoft PC hardware products and other devices;

49. all retail sales and marketing for retail packaged versions of the Microsoft Office system and the Windows operating systems. Entertainment and Devices Division

50. Windows Phone Apple Google Nokia Openwave Systems Palm QUALCOMM Research In Motion Symbian Competition Zune Apple Other manufacturers of digital music and entertainment devices.

51. Entertainment and Devices Division Tablet, Smarphone and ZUNE

53. In 2001 Microsoft announced its Windows CE Pocket PC OS would be offered as "Microsoft Windows Powered Smartphone 2002". Microsoft originally defined its Windows.

54. Microsoft launched its Windows Marketplace for Mobile in October 2009.

55. February 2011 Nokia announced a plan to make Microsoft Windows Phone 7 its high end smartphone operating system, reducing MeeGo to a research platform while still keeping Symbian for mid range and low range products.

56. Windows Phone, which was only introduced in October 2010 and has had a lukewarm reception from customers. SMARTPHONE

58. Windows Phone 7 will still be capable of running some firmware applications in the background, however.

59. Windows Phone 7 has partnerships with AT&T, Sprint, Verizon, Vodafone, T-Mobile USA, SFR, Telecom Italia, Orange, Deutsch Telecom, Telefonica, and Telstra.

60. Microsoft's Windows Phone offers the best hope of bulding a sustainable platform in the fast-growing market.

61. Microsoft has transfered to other one the problem of the components' forniture. Advantages

63. Inability to recognize the new smartphone audience is another one of Microsoft’s flaws.

64. Operational system older than six months compared to competing platforms as Google Android and Apple IOS.

65. Have not yet a hardware's product.

66. Problems regarding to many software (ex.: inability to auto-update, Smartphone products as lacking a touchscreen and offering a lower screen resolution compared to sibling ITS Pocket PC devices).

67. With AT&T no longer offering unlimited data streaming for one low price. Disadvantages

69. No Open Sources

70. No “Microsoft's Store”

71. Weak marketing strategy Customer feedback

72. Market feedback

75. the software was completely re-written and featured a new user interface. ZUNE

78. From Summer 2010 - United Airlines started to offer Zune in-flight audio by means of 21 playlists. ZUNE ZUNE

80. Better support for videos meaning the quality and range of videos able to be played on a Zune increased dramatically;

81. Wireless features of the Zune are definitely a unique selling point at this time;

82. Ability to share files and to sync wirelessly is a feature users find very useful;

83. There are a number of lesser features such as range of colors, size of screens that one or another player may have the advantage in at certain points in time. Advantages

86. Apple in the same period controls about 70% of the market!

87. In May 2008, it gets about 4% of the U.S. market.

88. Apple and others in the MP3 player market will react to this.

89. The fact is that this market is finally becoming more competitive, and that is can only be good for the consumer. Market feedback

91. The smart idea of connecting Zune's devices through wireless has the side effect of functioning only with others Zune's owners.

95. 2000 PaceBlade develops the first device that meets the Microsoft's Tablet PC standard and received the "Best Hardware" award at VAR Vision 2000.

96. 2001 Bill Gates of Microsoft demonstrates the first public prototype of a Tablet PC (defined by Microsoft as a pen-enabled computer conforming to hardware specifications deviced by Microsoft and running a licensed copy of the "Windows XP Tablet PC Edition" operating system) at Comdex. TABLETS

98. 2010 Quaduro Systems unveils the 10" QuadPad 3G Plus, a 900 gram Microsoft Windows based 3G tablet PC with 8 hours of battery life.

99. 19 th April 2011: Microsoft: Won't do tablet OS until it's distinctive.

100. Microsoft vs Apple Evolutionary aspects By the end of the 1970s, Apple had a staff of computer designers and a production line. The company introduced the ill-fated in May 1980 in an attempt to compete with and in the business and corporate computing market. 1993, Microsoft continued to gain market share with , focusing on delivering software to cheap commodity personal computers while Apple was delivering a richly engineered, but expensive, experience. Apple relied on high profit margins and never developed a clear response.

101. At the 1997 , Steve Jobs announced that Apple would join Microsoft to release new versions of for the Macintosh, and that Microsoft made a $150 million investment in non-voting Apple stock. 2007, a lthough Apple's market share in computers has grown, it remains far behind competitors using Microsoft Windows, with only about 8% of desktops and laptops in the U.S. In May of 2010, Apple's exceeded that of competitor for the first time since 1989. As of May 2010, Apple is one of the and the most valuable technology company in the world, having surpassed by Microsoft . Microsoft vs Apple Evolutionary aspects

103. Has been on market since 1975;

104. Is designed for business;

106. Has been on market since 1999;

107. Is designed for young people;

108. Design and style.

109. Microsoft vs Apple In one high-growth area, smartphones, several influential analysts believe Microsoft will eventually come out on top. In another, tablets, it's getting crushed. However, Microsoft has maintained its enormous lead on the desktop .

110. Wow starts now Touch the future Life without wall Windows. Where do you want to go today The Power to Be Your Best Think different Byte into an Apple Get a Mac

113. Garlando Lucia Virginia

114. Gonzales Leitao Fernanda

115. Moresca Claudia

116. Tutino Valentina