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Foundations of
Individual Behavior
 Lecturer: Do Tien Long
 09 04 51 54 46
 dotienlong_mc@yahoo.com.vn




      Mullins: Management and Organisational Behaviour, 7th edition © Pearson Education Limited 2005
The changing nature & scope of
managing individuals

 In the 21st century there are new demands for
 an unpredictable future –
   There is ever-increasing change
   There are flatter, matrix-based structures
   There are new work methods
   More need to balance family demands & work
   Increased consumerism


                Organizational Behavior, Do Tien Long
Embracing diversity – an
organisation’s perspective

We ought to reflect the style, taste & opinions of
our consumers, who represent sexes, all colours
& creeds, all ages & disabilities.


Cultural diversity will strengthen the quality of the
company & will make us much more outward-
looking.

Barry Gibson, Littlewoods

                    Organizational Behavior, Do Tien Long
Defining diversity


   Relating & working with people who hold different
   perspectives & views, bringing different qualities to the
   workplace

 Diversity consists of visible & non-visible differences
 which will include sex, age, background, race, disability,
 personality and workstyle.


 Kandola & Fullerton


                       Organizational Behavior, Do Tien Long
Managing diversity

Does not mean managers champion their own
values & try & shift other people’s values to
conform & match their own


Does mean encouraging individuality & at the
same time expecting group co-operation & team
work


               Organizational Behavior, Do Tien Long
How do individuals differ?

   Ethnic origin                           Motivation
   Physique                                Attitudes
   Gender                                  Personality
   Early family                            Intelligence &
   experiences                             abilities
   Social & cultural                       Perception
   factors
   National culture
                   Organizational Behavior, Do Tien Long
Personality

   Defined as the combination of stable physical and
   mental characteristics that give the individual his or
   her identity


   Including how one looks, thinks, acts and feels


   Are the product of interacting genetic and
   environmental influences



                  Organizational Behavior, Do Tien Long
The big five personality dimensions

 Personality Dimension                 Characteristics of a person scoring
                                       positively on the dimension
 1.   Extraversion                     Outgoing, talkative, sociable, assertive
 2.   Agreeableness                    Trusting, good natured, cooperative,
                                       soft hearted
 3.   Conscientiousness                Dependable, responsible, achievement
                                       oriented, persistence
 4.   Emotional stability              Relaxed, secure, unworried
 5.   Openness to experience Intellectual, imaginative, curious, broad
                             minded

                                   Source: Organizational Behavior, 5th, Robert Kreitner & Angelo Kiniki


                            Organizational Behavior, Do Tien Long
Personality and job performance

   Studies showed that:
     Generally Conscientiousness had the strongest positive
     correlation with job and training performance
     Extraversion associated with success for managers and
     salesperson; stronger predictor of job performance than
     Agreeableness
     Being courteous, trusting, straightforeward, and soft-hearted
     had smaller impact on job performance than being talkative,
     active, and assertive
   One shoes does not fit all people, one personality
   does not fit all job situations

                   Organizational Behavior, Do Tien Long
Personality and Self-concept

   Self-concept is the view individuals have of
   themselves as physical, social, and spiritual or moral
   beings
   Is a key personality dynamic in study of OB
   3 related and crucial aspects are:
      Self-esteem: one’s overall self-evaluation
      Self-efficacy: a person’s belief about his or her chances of
      successfully accomplishing a specific task
      Self-monitoring: observing one ‘s own behavior and adapting
      it to the situation



                    Organizational Behavior, Do Tien Long
Conceptual model for individual
differences
      The unique individual                   Forms of self-expression


          Personality
             traits
                                                           Attitudes


           Self-concept                                       Abilities
           •Self-esteem
           •Self-efficacy
           •Self-monitoring
                                                          Emotions




                              Source: Organizational Behavior, 5th, Robert Kreitner & Angelo Kiniki


                    Organizational Behavior, Do Tien Long
Attitude

 Is a predisposition to respond in a positive or
    negative way to someone or something in
    one’s environment
   An attitude results in intended behavior; this
   intention may or may not be carried out in a
   given circumstance
   In general, the more specific attitudes and
   behaviors are, the stronger the relationship

                Organizational Behavior, Do Tien Long
Attitude

   The cognitive component of an attitude reflects the
   beliefs, opinions, knowledge, or information a person
   possesses
   Beliefs represent ideas about someone or something
   and the conclusions people draw about them
   The effective component of an attitude is a specific
   feeling regarding the personal impact of the
   antecedent
   The behavioral component is an intention to behave in
   a certain way based on your specific feelings or
   attitudes

                  Organizational Behavior, Do Tien Long
Example of 3 components of
attitudes

 ANTECEDENTS                      ATTITUDE                                   RESULT

 beliefs and           create    feelings                      that          Intended
 values                                                        influence     behavior



 “My job lacks                    “I don’t like my                           “I’m going to quit
 responsibility”                  lob”.                                      my job”.

 “Job responsibility
 is important”.




                                  Source: Organizational Behavior, 5th, Robert Kreitner & Angelo Kiniki


                           Organizational Behavior, Do Tien Long
Attitudes and values

   Values defined as broad preferences concerning
   appropriate courses of action or outcomes. It tends to
   influence to attitudes and behavior


   Values reflect a person ‘s sense of right or wrong, or
   what “ought” to be: “equal rights for all” or “people
   should be treated with respect and dignity”


   Sources of values are parents, friends, teachers and
   external reference group


                  Organizational Behavior, Do Tien Long
Attitudes


  Provide a state of readiness or tendency to
  respond in a particular way


  Are learned through life and are embodied
  within our socialisation process




              Organizational Behavior, Do Tien Long
Abilities and Emotion

   Ability represents a broad and stable
   characteristic responsible for a person’s
   maximum physical or mental performance
     Intellectual ability
     Physical ability
   Emotions are intense feelings that are directed
   at someone or something



                Organizational Behavior, Do Tien Long
Is intelligence inherited

Nativists – believe intelligence is mostly inherited (nature)


Empiricists – believe that our environment shapes our
behaviour & mental abilities (nurture)


Galton suggests that genius runs in families & so
intelligence must be inherited



                    Organizational Behavior, Do Tien Long
Emotional intelligence (EI)

  Expands classical view of intelligence to include
  emotional qualities of individuals

  Can predict top performance

  18 competencies including items such as empathy,
  developing others, service orientation, change
  catalyst, initiative, adaptability, self-confidence

  Goldman




                 Organizational Behavior, Do Tien Long
IQ vs. EQ

            IQ                                            EQ
   Abilities of logic,               Ability to recognize,
   conculation, languege,            understand, monitor the
   and spaces                        emotions, and use it to
   From birth                        develop thinking
   Control reason                    Possible to grow
   Little impact to others           Can control the behavior of
                                     the individual and others
   Suit to managerial
   responsibility                    Have influence to others
                                     Suit to managerial relations

                  Organizational Behavior, Do Tien Long
The Ability-Job Fit



                        Ability-Job
     Employee’s             Fit                       Job’s Ability
      Abilities                                       Requirements




                  Organizational Behavior, Do Tien Long
What Is Perception, and Why Is It
Important?
  Perception
  A process by which                 ••People’s behavior is
                                        People’s behavior is
  individuals organize and             based on their
                                        based on their
  interpret their sensory              perception of what
                                        perception of what
  impressions in order to              reality is, not on
                                        reality is, not on
  give meaning to their                reality itself.
  environment.
                                        reality itself.
                                     ••The world as it is
                                        The world as it is
                                       perceived is the world
                                        perceived is the world
                                       that is behaviorally
                                        that is behaviorally
                                       important.
                                        important.

                 Organizational Behavior, Do Tien Long
Errors and Biases in Attributions
   Fundamental Attribution Error
   The tendency to underestimate
   the influence of external factors
   and overestimate the influence
   of internal factors when making
   judgments about the behavior
   of others.
                                                      In general, we
                                                      tend to blame the
                                                      person first, not
                                                      the situation.


                  Organizational Behavior, Do Tien Long
Errors and Biases in Attributions
(cont’d)
   Self-Serving Bias
   The tendency for individuals to
   attribute their own successes                Thought: When student
   to internal factors while                    gets an “A” on an exam,
                                                they often say they studied
   putting the blame for failures               hard. But when they don’t
   on external factors.                         do well, how does the self
                                                serving bias come into
                                                play?


                                                Hint: Whose fault is it
                                                usually when an exam is
                                                “tough”?

                  Organizational Behavior, Do Tien Long
Frequently Used Shortcuts in
Judging Others
   Selective Perception
   People selectively interpret what they see on the
   basis of their interests, background, experience,
   and attitudes.




                  Organizational Behavior, Do Tien Long
Frequently Used Shortcuts in
Judging Others
   Halo Effect
   Drawing a general impression
   about an individual on the
   basis of a single characteristic


   Contrast Effects
   Evaluation of a person’s characteristics that
   are affected by comparisons with other
   people recently encountered who rank higher
   or lower on the same characteristics


                   Organizational Behavior, Do Tien Long
Frequently Used Shortcuts in
Judging Others

 Projection
 Attributing one’s own
 characteristics to other
 people.

  Stereotyping
  Judging someone on the
  basis of one’s perception of
  the group to which that
  person belongs.

                   Organizational Behavior, Do Tien Long
Specific Applications in
Organizations
  Employment Interview
     Perceptual biases of raters affect the accuracy of interviewers’
     judgments of applicants.
  Performance Expectations
     Self-fulfilling prophecy (Pygmalion effect): The lower or higher
     performance of employees reflects preconceived leader
     expectations about employee capabilities.
  Ethnic Profiling
     A form of stereotyping in which a group of individuals is singled
     out—typically on the basis of race or ethnicity—for intensive
     inquiry, scrutinizing, or investigation.



                     Organizational Behavior, Do Tien Long
Specific Applications in
Organizations (cont’d)

   Performance Evaluations
     Appraisals are often the subjective
     (judgmental) perceptions of appraisers of
     another employee’s job performance.




               Organizational Behavior, Do Tien Long
The Link Between Perceptions and
Individual Decision Making

 Problem
 A perceived discrepancy
 between the current state of
 affairs and a desired state.                     Perception
                                                  Perception
                                                     of the
                                                      of the
                                                   decision
                                                    decision
 Decisions                                          maker
                                                     maker
 Choices made from among
 alternatives developed from
 data perceived as relevant.

                                                   Outcomes
               Organizational Behavior, Do Tien Long
Assumptions of the Rational
Decision-Making Model
Rational Decision-                 Model Assumptions
                                    Model Assumptions
Making Model
                                   •• Problem clarity
                                      Problem clarity
Describes how
                                   ••   Known options
individuals should                      Known options
behave in order to                 ••   Clear preferences
                                        Clear preferences
maximize some                      •• Constant
outcome.                               Constant
                                      preferences
                                       preferences
                                   •• No time or cost
                                       No time or cost
                                      constraints
                                       constraints
                                   •• Maximum payoff
                                       Maximum payoff
              Organizational Behavior, Do Tien Long
Steps in the Rational Decision-
Making Model

  1.   Define the problem.
  2.   Identify the decision criteria.
  3.   Allocate weights to the criteria.
  4.   Develop the alternatives.
  5.   Evaluate the alternatives.
  6.   Select the best alternative.

                  Organizational Behavior, Do Tien Long
The Three Components of
Creativity
  Creativity
  The ability to produce
  novel and useful ideas.

  Three-Component
  Model of Creativity
  Proposition that individual
  creativity requires expertise,
  creative-thinking skills, and
  intrinsic task motivation.

                                                          E X H I B I T 5–4
                                                           E X H I B I T 5–4

                  Organizational Behavior, Do Tien Long
Creative thinking process


 Creativity – the application of imaginative thought which
 results in innovative solutions to many problems


  1.   Preparation
  2.   Incubation
  3.   Illumination
  4.   Verification

  Wallas

                      Organizational Behavior, Do Tien Long
How Are Decisions Actually Made
in Organizations?
 Bounded Rationality
 Individuals make decisions by constructing
 simplified models that extract the essential
 features from problems without capturing
 all their complexity.




                Organizational Behavior, Do Tien Long
Common Biases and Errors

  Overconfidence Bias
    Believing too much in our own ability to make
    good decisions
  Anchoring Bias
    Using early, first received information as the basis
    for making subsequent judgments
  Confirmation Bias
    Using only the facts that support our decision.



                 Organizational Behavior, Do Tien Long
Common Biases and Errors

   Availability Bias
     Using information that is most readily at hand.
   Representative Bias
     “Mixing apples with oranges”
     Assessing the likelihood of an occurrence by trying
     to match it with a preexisting category using only
     the facts that support our decision




                 Organizational Behavior, Do Tien Long
Common Biases and Errors

   Escalation of Commitment
     In spite of new negative information, commitment actually
     increases!


   Randomness Error
     Creating meaning out of random events


   Hindsight Bias
     Looking back, once the outcome has occurred, and believing
     that you accurately predicted the outcome of an event



                    Organizational Behavior, Do Tien Long
Intuition

   Intuitive Decision Making
     An unconscious process created out of distilled experience.
   Conditions Favoring Intuitive Decision Making
     A high level of uncertainty exists
     There is little precedent to draw on
     Variables are less scientifically predictable
     “Facts” are limited
     Facts don’t clearly point the way
     Analytical data are of little use
     Several plausible alternative solutions exist
     Time is limited and pressing for the right decision

                    Organizational Behavior, Do Tien Long
Individual Differences in Decision
Making
   Personality
     Aspects of conscientiousness and
     escalation of commitment.
   Self Esteem        High self serving bias
   Gender
     Women tend to analyze decisions more
     than men.



              Organizational Behavior, Do Tien Long
Organizational Constraints on
Decision Makers
   Performance Evaluation
     Evaluation criteria influence the choice of actions.
   Reward Systems
     Decision makers make action choices that are favored by the
     organization.
   Formal Regulations
     Organizational rules and policies limit the alternative choices
     of decision makers.
   System-imposed Time Constraints
     Organizations require decisions by specific deadlines.
   Historical Precedents
     Past decisions influence current decisions.

                    Organizational Behavior, Do Tien Long
Cultural Differences in Decision
Making
   Problems selected
   Time orientation
   Importance of logic and
   rationality
   Belief in the ability of
   people to solve
   problems
   Preference for collective
   decision making


                    Organizational Behavior, Do Tien Long
Ethics in Decision Making

   Ethics and National Culture
     There are no global ethical
     standards.
     The ethical principles of
     global organizations that
     reflect and respect local
     cultural norms are
     necessary for high
     standards and consistent
     practices.



                  Organizational Behavior, Do Tien Long
Ways to Improve Decision Making

 1.   Analyze the situation and adjust your decision making
      style to fit the situation.
 2.   Be aware of biases and try to limit their impact.
 3.   Combine rational analysis with intuition to increase
      decision-making effectiveness.
 4.   Don’t assume that your specific decision style is
      appropriate to every situation.
 5.   Enhance personal creativity by looking for novel
      solutions or seeing problems in new ways, and using
      analogies.


                     Organizational Behavior, Do Tien Long
Toward Reducing Bias and Errors

   Focus on goals.
          Clear goals make decision making easier and help to eliminate
          options inconsistent with your interests.
   Look for information that disconfirms beliefs.
          Overtly considering ways we could be wrong challenges our
          tendencies to think we’re smarter than we actually are.
   Don’t try to create meaning out of random events.
          Don’t attempt to create meaning out of coincidence.
   Increase your options.
          The number and diversity of alternatives generated increases
          the chance of finding an outstanding one.
  Source: S.P. Robbins, Decide & Conquer: Making Winning Decisions and Taking Control
  of Your Life (Upper Saddle River, NJ: Financial Times/Prentice Hall, 2004), pp. 164–68.
                                              Organizational Behavior, Do Tien Long
Learning
   Learning
   Any relatively permanent change in behavior
   that occurs as a result of experience.


          Learning
           Learning
          ••Involves change
             Involves change
          ••Is relatively permanent
             Is relatively permanent
          ••Is acquired through experience
             Is acquired through experience



                 Organizational Behavior, Do Tien Long
Theories of Learning
   Classical Conditioning
   A type of conditioning in which an individual
   responds to some stimulus that would not
   ordinarily produce such a response.


                             Key Concepts
                              Key Concepts
                             ••Unconditioned stimulus
                               Unconditioned stimulus
                             ••Unconditioned response
                               Unconditioned response
                             ••Conditioned stimulus
                               Conditioned stimulus
                             ••Conditioned response
                               Conditioned response
                  Organizational Behavior, Do Tien Long
Source: The Far Side ®
                                        by Gary Larson © 1993
                                        Far Works, Inc. All rights
                                        reserved. Used with
                                        permission.

                                            E X H I B I T 2–3
                                             E X H I B I T 2–3

Organizational Behavior, Do Tien Long
Theories of Learning (cont’d)
   Operant Conditioning
   A type of conditioning in which desired voluntary
   behavior leads to a reward or prevents a punishment.



                Key Concepts
                 Key Concepts
                ••Reflexive (unlearned) behavior
                  Reflexive (unlearned) behavior
                ••Conditioned (learned) behavior
                  Conditioned (learned) behavior
                ••Reinforcement
                  Reinforcement


                 Organizational Behavior, Do Tien Long
Theories of Learning (cont’d)
   Social-Learning Theory
   People can learn through observation
   and direct experience.


                   Key Concepts
                    Key Concepts
                   ••Attentional processes
                     Attentional processes
                   ••Retention processes
                     Retention processes
                   ••Motor reproduction processes
                     Motor reproduction processes
                   ••Reinforcement processes
                     Reinforcement processes

                 Organizational Behavior, Do Tien Long
Theories of Learning (cont’d)
   Shaping Behavior
   Systematically reinforcing each successive step that
   moves an individual closer to the desired response.


   Key Concepts
    Key Concepts
   ••Reinforcement is required to change behavior.
     Reinforcement is required to change behavior.
   ••Some rewards are more effective than others.
      Some rewards are more effective than others.
   ••The timing of reinforcement affects learning
      The timing of reinforcement affects learning
     speed and permanence.
      speed and permanence.


                 Organizational Behavior, Do Tien Long
Types of Reinforcement

   Positive reinforcement
      Providing a reward for a desired behavior.
   Negative reinforcement
      Removing an unpleasant consequence when the desired
      behavior occurs.
   Punishment
      Applying an undesirable condition to eliminate an undesirable
      behavior.
   Extinction
      Withholding reinforcement of a behavior to cause its
      cessation.


                    Organizational Behavior, Do Tien Long
Schedules of Reinforcement
   Continuous Reinforcement
   A desired behavior is reinforced
   each time it is demonstrated.



   Intermittent Reinforcement
   A desired behavior is reinforced
   often enough to make the
   behavior worth repeating but not
   every time it is demonstrated.


                  Organizational Behavior, Do Tien Long
Schedules of Reinforcement
(cont’d)
   Fixed-Interval Schedule
   Rewards are spaced at
   uniform time intervals.


   Variable-Interval Schedule
   Rewards are initiated after a
   fixed or constant number of
   responses.




                  Organizational Behavior, Do Tien Long
Schedules of Reinforcement
(cont’d)




 Fixed-ratio




               Organizational Behavior, Do Tien Long
Reinforcement Theory

When professors give random pop quizzes or
    take random attendance, students often
 complain that they are adults, old enough to
     make their own decisions, and should
  therefore not be required to come to class.
   How do you reconcile this argument with
 what we know about reinforcement theory?
           Discuss with a classmate.
  What kind of reinforcement schedule are these
 professors using? Would a different schedule be
          preferable? If so, which one?
             Organizational Behavior, Do Tien Long
Reinforcement Theory

Recall and write down the three criteria that
indicate learning has occurred. Do you think
  that learning, according to these criteria,
 really occurs as a result of a one semester
  college class? Discuss with a neighbor.

What kinds of things would you recommend to a
 college professor to increase the likelihood of
students learning? Use theories from the text to
              frame your answer.

            Organizational Behavior, Do Tien Long
Factors influencing the learning
process




           Organizational Behavior, Do Tien Long
The significance of learning for
managers

•   Powerful processes which can lead to positive
    outcomes, e.g. increased competence, understanding,
    self esteem & morale

•   Individuals who enjoy learning are more likely to be
    flexible in times of constant change & therefore more
    adaptable to organisational turbulence

•   Growing evidence that a learning culture can affect an
    organisation’s effectiveness

                   Organizational Behavior, Do Tien Long
Components of the thinking
environment


    Attention                             Encouragement
    Incisive questions                    Feelings
    Equality                              Information
    Appreciation
                                          Place
    Ease
                                          Diversity

 Kline




                  Organizational Behavior, Do Tien Long
Action learning sets

   Small groups of people who all wish to
   develop themselves through tackling live
   issues

   The sets provide opportunities for each
   individual to report in turn on their actions and
   reflect on the progress they have made




                Organizational Behavior, Do Tien Long
Applying theories of learning to
organisations
 1.   Self development – learning what to do, how
      to be, learning the ropes
 2.   Development of others – personal
      development, development of planned
      learning events
 3.   Development of learning culture – policy
      development



                 Organizational Behavior, Do Tien Long
Develop a life plan

   Think about where you are going/want to
   go/want to achieve
   Work out what it is that is important to you
   Identify stability zones in your life
   Involve your family/friends, take account of
   their need
   Set clear and realistic goals and priorities
   Eliminate the less value aspects of your life

                 Organizational Behavior, Do Tien Long

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Organizational Behavior - Session 2

  • 1. Foundations of Individual Behavior Lecturer: Do Tien Long 09 04 51 54 46 dotienlong_mc@yahoo.com.vn Mullins: Management and Organisational Behaviour, 7th edition © Pearson Education Limited 2005
  • 2. The changing nature & scope of managing individuals In the 21st century there are new demands for an unpredictable future – There is ever-increasing change There are flatter, matrix-based structures There are new work methods More need to balance family demands & work Increased consumerism Organizational Behavior, Do Tien Long
  • 3. Embracing diversity – an organisation’s perspective We ought to reflect the style, taste & opinions of our consumers, who represent sexes, all colours & creeds, all ages & disabilities. Cultural diversity will strengthen the quality of the company & will make us much more outward- looking. Barry Gibson, Littlewoods Organizational Behavior, Do Tien Long
  • 4. Defining diversity Relating & working with people who hold different perspectives & views, bringing different qualities to the workplace Diversity consists of visible & non-visible differences which will include sex, age, background, race, disability, personality and workstyle. Kandola & Fullerton Organizational Behavior, Do Tien Long
  • 5. Managing diversity Does not mean managers champion their own values & try & shift other people’s values to conform & match their own Does mean encouraging individuality & at the same time expecting group co-operation & team work Organizational Behavior, Do Tien Long
  • 6. How do individuals differ? Ethnic origin Motivation Physique Attitudes Gender Personality Early family Intelligence & experiences abilities Social & cultural Perception factors National culture Organizational Behavior, Do Tien Long
  • 7. Personality Defined as the combination of stable physical and mental characteristics that give the individual his or her identity Including how one looks, thinks, acts and feels Are the product of interacting genetic and environmental influences Organizational Behavior, Do Tien Long
  • 8. The big five personality dimensions Personality Dimension Characteristics of a person scoring positively on the dimension 1. Extraversion Outgoing, talkative, sociable, assertive 2. Agreeableness Trusting, good natured, cooperative, soft hearted 3. Conscientiousness Dependable, responsible, achievement oriented, persistence 4. Emotional stability Relaxed, secure, unworried 5. Openness to experience Intellectual, imaginative, curious, broad minded Source: Organizational Behavior, 5th, Robert Kreitner & Angelo Kiniki Organizational Behavior, Do Tien Long
  • 9. Personality and job performance Studies showed that: Generally Conscientiousness had the strongest positive correlation with job and training performance Extraversion associated with success for managers and salesperson; stronger predictor of job performance than Agreeableness Being courteous, trusting, straightforeward, and soft-hearted had smaller impact on job performance than being talkative, active, and assertive One shoes does not fit all people, one personality does not fit all job situations Organizational Behavior, Do Tien Long
  • 10. Personality and Self-concept Self-concept is the view individuals have of themselves as physical, social, and spiritual or moral beings Is a key personality dynamic in study of OB 3 related and crucial aspects are: Self-esteem: one’s overall self-evaluation Self-efficacy: a person’s belief about his or her chances of successfully accomplishing a specific task Self-monitoring: observing one ‘s own behavior and adapting it to the situation Organizational Behavior, Do Tien Long
  • 11. Conceptual model for individual differences The unique individual Forms of self-expression Personality traits Attitudes Self-concept Abilities •Self-esteem •Self-efficacy •Self-monitoring Emotions Source: Organizational Behavior, 5th, Robert Kreitner & Angelo Kiniki Organizational Behavior, Do Tien Long
  • 12. Attitude Is a predisposition to respond in a positive or negative way to someone or something in one’s environment An attitude results in intended behavior; this intention may or may not be carried out in a given circumstance In general, the more specific attitudes and behaviors are, the stronger the relationship Organizational Behavior, Do Tien Long
  • 13. Attitude The cognitive component of an attitude reflects the beliefs, opinions, knowledge, or information a person possesses Beliefs represent ideas about someone or something and the conclusions people draw about them The effective component of an attitude is a specific feeling regarding the personal impact of the antecedent The behavioral component is an intention to behave in a certain way based on your specific feelings or attitudes Organizational Behavior, Do Tien Long
  • 14. Example of 3 components of attitudes ANTECEDENTS ATTITUDE RESULT beliefs and create feelings that Intended values influence behavior “My job lacks “I don’t like my “I’m going to quit responsibility” lob”. my job”. “Job responsibility is important”. Source: Organizational Behavior, 5th, Robert Kreitner & Angelo Kiniki Organizational Behavior, Do Tien Long
  • 15. Attitudes and values Values defined as broad preferences concerning appropriate courses of action or outcomes. It tends to influence to attitudes and behavior Values reflect a person ‘s sense of right or wrong, or what “ought” to be: “equal rights for all” or “people should be treated with respect and dignity” Sources of values are parents, friends, teachers and external reference group Organizational Behavior, Do Tien Long
  • 16. Attitudes Provide a state of readiness or tendency to respond in a particular way Are learned through life and are embodied within our socialisation process Organizational Behavior, Do Tien Long
  • 17. Abilities and Emotion Ability represents a broad and stable characteristic responsible for a person’s maximum physical or mental performance Intellectual ability Physical ability Emotions are intense feelings that are directed at someone or something Organizational Behavior, Do Tien Long
  • 18. Is intelligence inherited Nativists – believe intelligence is mostly inherited (nature) Empiricists – believe that our environment shapes our behaviour & mental abilities (nurture) Galton suggests that genius runs in families & so intelligence must be inherited Organizational Behavior, Do Tien Long
  • 19. Emotional intelligence (EI) Expands classical view of intelligence to include emotional qualities of individuals Can predict top performance 18 competencies including items such as empathy, developing others, service orientation, change catalyst, initiative, adaptability, self-confidence Goldman Organizational Behavior, Do Tien Long
  • 20. IQ vs. EQ IQ EQ Abilities of logic, Ability to recognize, conculation, languege, understand, monitor the and spaces emotions, and use it to From birth develop thinking Control reason Possible to grow Little impact to others Can control the behavior of the individual and others Suit to managerial responsibility Have influence to others Suit to managerial relations Organizational Behavior, Do Tien Long
  • 21. The Ability-Job Fit Ability-Job Employee’s Fit Job’s Ability Abilities Requirements Organizational Behavior, Do Tien Long
  • 22. What Is Perception, and Why Is It Important? Perception A process by which ••People’s behavior is People’s behavior is individuals organize and based on their based on their interpret their sensory perception of what perception of what impressions in order to reality is, not on reality is, not on give meaning to their reality itself. environment. reality itself. ••The world as it is The world as it is perceived is the world perceived is the world that is behaviorally that is behaviorally important. important. Organizational Behavior, Do Tien Long
  • 23. Errors and Biases in Attributions Fundamental Attribution Error The tendency to underestimate the influence of external factors and overestimate the influence of internal factors when making judgments about the behavior of others. In general, we tend to blame the person first, not the situation. Organizational Behavior, Do Tien Long
  • 24. Errors and Biases in Attributions (cont’d) Self-Serving Bias The tendency for individuals to attribute their own successes Thought: When student to internal factors while gets an “A” on an exam, they often say they studied putting the blame for failures hard. But when they don’t on external factors. do well, how does the self serving bias come into play? Hint: Whose fault is it usually when an exam is “tough”? Organizational Behavior, Do Tien Long
  • 25. Frequently Used Shortcuts in Judging Others Selective Perception People selectively interpret what they see on the basis of their interests, background, experience, and attitudes. Organizational Behavior, Do Tien Long
  • 26. Frequently Used Shortcuts in Judging Others Halo Effect Drawing a general impression about an individual on the basis of a single characteristic Contrast Effects Evaluation of a person’s characteristics that are affected by comparisons with other people recently encountered who rank higher or lower on the same characteristics Organizational Behavior, Do Tien Long
  • 27. Frequently Used Shortcuts in Judging Others Projection Attributing one’s own characteristics to other people. Stereotyping Judging someone on the basis of one’s perception of the group to which that person belongs. Organizational Behavior, Do Tien Long
  • 28. Specific Applications in Organizations Employment Interview Perceptual biases of raters affect the accuracy of interviewers’ judgments of applicants. Performance Expectations Self-fulfilling prophecy (Pygmalion effect): The lower or higher performance of employees reflects preconceived leader expectations about employee capabilities. Ethnic Profiling A form of stereotyping in which a group of individuals is singled out—typically on the basis of race or ethnicity—for intensive inquiry, scrutinizing, or investigation. Organizational Behavior, Do Tien Long
  • 29. Specific Applications in Organizations (cont’d) Performance Evaluations Appraisals are often the subjective (judgmental) perceptions of appraisers of another employee’s job performance. Organizational Behavior, Do Tien Long
  • 30. The Link Between Perceptions and Individual Decision Making Problem A perceived discrepancy between the current state of affairs and a desired state. Perception Perception of the of the decision decision Decisions maker maker Choices made from among alternatives developed from data perceived as relevant. Outcomes Organizational Behavior, Do Tien Long
  • 31. Assumptions of the Rational Decision-Making Model Rational Decision- Model Assumptions Model Assumptions Making Model •• Problem clarity Problem clarity Describes how •• Known options individuals should Known options behave in order to •• Clear preferences Clear preferences maximize some •• Constant outcome. Constant preferences preferences •• No time or cost No time or cost constraints constraints •• Maximum payoff Maximum payoff Organizational Behavior, Do Tien Long
  • 32. Steps in the Rational Decision- Making Model 1. Define the problem. 2. Identify the decision criteria. 3. Allocate weights to the criteria. 4. Develop the alternatives. 5. Evaluate the alternatives. 6. Select the best alternative. Organizational Behavior, Do Tien Long
  • 33. The Three Components of Creativity Creativity The ability to produce novel and useful ideas. Three-Component Model of Creativity Proposition that individual creativity requires expertise, creative-thinking skills, and intrinsic task motivation. E X H I B I T 5–4 E X H I B I T 5–4 Organizational Behavior, Do Tien Long
  • 34. Creative thinking process Creativity – the application of imaginative thought which results in innovative solutions to many problems 1. Preparation 2. Incubation 3. Illumination 4. Verification Wallas Organizational Behavior, Do Tien Long
  • 35. How Are Decisions Actually Made in Organizations? Bounded Rationality Individuals make decisions by constructing simplified models that extract the essential features from problems without capturing all their complexity. Organizational Behavior, Do Tien Long
  • 36. Common Biases and Errors Overconfidence Bias Believing too much in our own ability to make good decisions Anchoring Bias Using early, first received information as the basis for making subsequent judgments Confirmation Bias Using only the facts that support our decision. Organizational Behavior, Do Tien Long
  • 37. Common Biases and Errors Availability Bias Using information that is most readily at hand. Representative Bias “Mixing apples with oranges” Assessing the likelihood of an occurrence by trying to match it with a preexisting category using only the facts that support our decision Organizational Behavior, Do Tien Long
  • 38. Common Biases and Errors Escalation of Commitment In spite of new negative information, commitment actually increases! Randomness Error Creating meaning out of random events Hindsight Bias Looking back, once the outcome has occurred, and believing that you accurately predicted the outcome of an event Organizational Behavior, Do Tien Long
  • 39. Intuition Intuitive Decision Making An unconscious process created out of distilled experience. Conditions Favoring Intuitive Decision Making A high level of uncertainty exists There is little precedent to draw on Variables are less scientifically predictable “Facts” are limited Facts don’t clearly point the way Analytical data are of little use Several plausible alternative solutions exist Time is limited and pressing for the right decision Organizational Behavior, Do Tien Long
  • 40. Individual Differences in Decision Making Personality Aspects of conscientiousness and escalation of commitment. Self Esteem High self serving bias Gender Women tend to analyze decisions more than men. Organizational Behavior, Do Tien Long
  • 41. Organizational Constraints on Decision Makers Performance Evaluation Evaluation criteria influence the choice of actions. Reward Systems Decision makers make action choices that are favored by the organization. Formal Regulations Organizational rules and policies limit the alternative choices of decision makers. System-imposed Time Constraints Organizations require decisions by specific deadlines. Historical Precedents Past decisions influence current decisions. Organizational Behavior, Do Tien Long
  • 42. Cultural Differences in Decision Making Problems selected Time orientation Importance of logic and rationality Belief in the ability of people to solve problems Preference for collective decision making Organizational Behavior, Do Tien Long
  • 43. Ethics in Decision Making Ethics and National Culture There are no global ethical standards. The ethical principles of global organizations that reflect and respect local cultural norms are necessary for high standards and consistent practices. Organizational Behavior, Do Tien Long
  • 44. Ways to Improve Decision Making 1. Analyze the situation and adjust your decision making style to fit the situation. 2. Be aware of biases and try to limit their impact. 3. Combine rational analysis with intuition to increase decision-making effectiveness. 4. Don’t assume that your specific decision style is appropriate to every situation. 5. Enhance personal creativity by looking for novel solutions or seeing problems in new ways, and using analogies. Organizational Behavior, Do Tien Long
  • 45. Toward Reducing Bias and Errors Focus on goals. Clear goals make decision making easier and help to eliminate options inconsistent with your interests. Look for information that disconfirms beliefs. Overtly considering ways we could be wrong challenges our tendencies to think we’re smarter than we actually are. Don’t try to create meaning out of random events. Don’t attempt to create meaning out of coincidence. Increase your options. The number and diversity of alternatives generated increases the chance of finding an outstanding one. Source: S.P. Robbins, Decide & Conquer: Making Winning Decisions and Taking Control of Your Life (Upper Saddle River, NJ: Financial Times/Prentice Hall, 2004), pp. 164–68. Organizational Behavior, Do Tien Long
  • 46. Learning Learning Any relatively permanent change in behavior that occurs as a result of experience. Learning Learning ••Involves change Involves change ••Is relatively permanent Is relatively permanent ••Is acquired through experience Is acquired through experience Organizational Behavior, Do Tien Long
  • 47. Theories of Learning Classical Conditioning A type of conditioning in which an individual responds to some stimulus that would not ordinarily produce such a response. Key Concepts Key Concepts ••Unconditioned stimulus Unconditioned stimulus ••Unconditioned response Unconditioned response ••Conditioned stimulus Conditioned stimulus ••Conditioned response Conditioned response Organizational Behavior, Do Tien Long
  • 48. Source: The Far Side ® by Gary Larson © 1993 Far Works, Inc. All rights reserved. Used with permission. E X H I B I T 2–3 E X H I B I T 2–3 Organizational Behavior, Do Tien Long
  • 49. Theories of Learning (cont’d) Operant Conditioning A type of conditioning in which desired voluntary behavior leads to a reward or prevents a punishment. Key Concepts Key Concepts ••Reflexive (unlearned) behavior Reflexive (unlearned) behavior ••Conditioned (learned) behavior Conditioned (learned) behavior ••Reinforcement Reinforcement Organizational Behavior, Do Tien Long
  • 50. Theories of Learning (cont’d) Social-Learning Theory People can learn through observation and direct experience. Key Concepts Key Concepts ••Attentional processes Attentional processes ••Retention processes Retention processes ••Motor reproduction processes Motor reproduction processes ••Reinforcement processes Reinforcement processes Organizational Behavior, Do Tien Long
  • 51. Theories of Learning (cont’d) Shaping Behavior Systematically reinforcing each successive step that moves an individual closer to the desired response. Key Concepts Key Concepts ••Reinforcement is required to change behavior. Reinforcement is required to change behavior. ••Some rewards are more effective than others. Some rewards are more effective than others. ••The timing of reinforcement affects learning The timing of reinforcement affects learning speed and permanence. speed and permanence. Organizational Behavior, Do Tien Long
  • 52. Types of Reinforcement Positive reinforcement Providing a reward for a desired behavior. Negative reinforcement Removing an unpleasant consequence when the desired behavior occurs. Punishment Applying an undesirable condition to eliminate an undesirable behavior. Extinction Withholding reinforcement of a behavior to cause its cessation. Organizational Behavior, Do Tien Long
  • 53. Schedules of Reinforcement Continuous Reinforcement A desired behavior is reinforced each time it is demonstrated. Intermittent Reinforcement A desired behavior is reinforced often enough to make the behavior worth repeating but not every time it is demonstrated. Organizational Behavior, Do Tien Long
  • 54. Schedules of Reinforcement (cont’d) Fixed-Interval Schedule Rewards are spaced at uniform time intervals. Variable-Interval Schedule Rewards are initiated after a fixed or constant number of responses. Organizational Behavior, Do Tien Long
  • 55. Schedules of Reinforcement (cont’d) Fixed-ratio Organizational Behavior, Do Tien Long
  • 56. Reinforcement Theory When professors give random pop quizzes or take random attendance, students often complain that they are adults, old enough to make their own decisions, and should therefore not be required to come to class. How do you reconcile this argument with what we know about reinforcement theory? Discuss with a classmate. What kind of reinforcement schedule are these professors using? Would a different schedule be preferable? If so, which one? Organizational Behavior, Do Tien Long
  • 57. Reinforcement Theory Recall and write down the three criteria that indicate learning has occurred. Do you think that learning, according to these criteria, really occurs as a result of a one semester college class? Discuss with a neighbor. What kinds of things would you recommend to a college professor to increase the likelihood of students learning? Use theories from the text to frame your answer. Organizational Behavior, Do Tien Long
  • 58. Factors influencing the learning process Organizational Behavior, Do Tien Long
  • 59. The significance of learning for managers • Powerful processes which can lead to positive outcomes, e.g. increased competence, understanding, self esteem & morale • Individuals who enjoy learning are more likely to be flexible in times of constant change & therefore more adaptable to organisational turbulence • Growing evidence that a learning culture can affect an organisation’s effectiveness Organizational Behavior, Do Tien Long
  • 60. Components of the thinking environment Attention Encouragement Incisive questions Feelings Equality Information Appreciation Place Ease Diversity Kline Organizational Behavior, Do Tien Long
  • 61. Action learning sets Small groups of people who all wish to develop themselves through tackling live issues The sets provide opportunities for each individual to report in turn on their actions and reflect on the progress they have made Organizational Behavior, Do Tien Long
  • 62. Applying theories of learning to organisations 1. Self development – learning what to do, how to be, learning the ropes 2. Development of others – personal development, development of planned learning events 3. Development of learning culture – policy development Organizational Behavior, Do Tien Long
  • 63. Develop a life plan Think about where you are going/want to go/want to achieve Work out what it is that is important to you Identify stability zones in your life Involve your family/friends, take account of their need Set clear and realistic goals and priorities Eliminate the less value aspects of your life Organizational Behavior, Do Tien Long