New media refers to changes in media production, distribution, and use enabled by digitization and digital technologies. Key aspects of new media include interactivity, hypertextuality, dispersal, and virtuality. Digitization allows data to be compressed, accessed non-linearly and manipulated more easily than analog forms. This has led to very large quantities of accessible and changeable data. New media also features personalization, hypertextual and immersive navigation, registrational interactivity, interactive communications, and users taking on roles as prosumers.