1. ROLE OF “INDONESIA-KREATIF “ WEBSITE
TO BUILD CREATIVE CONNECTIVITY IN INDONESIA
Lenny Martini, R. Bayuningrat Hardjakaprabon, Sonny Rustiadi
School of Business and Management-ITB
ARTEPOLIS 4 – 6 July 2012 – ITB

2. Abstract
The value of human idea by means of creativity has accounted far more beyond machine and
technology products, thus becoming new wave of economy (Howkins, 2001). Indonesia as the fourth
largest population in the world has a very big potential to advance in this type of economy. Since 2005
until now, Indonesian government through the former Ministry of Trade and now the Ministry of
Tourism and Creative Economy has launched several initiatives to support the development of
creative economy in Indonesia. One of them is the launching of Indonesia Kreatif, which is a working
group for creative economy development in Indonesia with the primary role as a hub
agency, facilitator, and public outreach program. One important contribution by the working group is
providing an online media for information, communication and education of the creative economy in
Indonesia for the creative economy stakeholders in Indonesia, titled IndonesiaKreatif.Net.
This paper aims to elaborate the role of Indonesia Kreatif website as community website functions
build creative connectivity in Indonesia. The research used range of relevant literature, data from
the website, result of questionnaires from creative actors in Indonesia and also interviews with
subject matter expert from IndonesiaKreatif.Net, to conclude the role of Indonesia Kreatif.Net to
build creative connectivity in Indonesia. The research also addressed about the contribution from
Quandro-Helix actors: academician, business entities, government, and communities for the website
to support the development of creative industry in Indonesia.
The result will become a useful model foundation for the future research of creative connectivity.
The empirical findings can be used by all the involved actors as a guidance to develop creative
connectivity in Indonesia.
Keywords: Creative Economy, Creative Connectivity, Indonesia Kreatif, community website, Quadro
Helix

3. Introduction
Howkins (2001) – Creative Economy
Creativity Economy
ability to generate something system for the
new production, exchange and
(personal, original, meaningfu consumption of goods and services
l)
Production of idea with economic implications
or tradeable product
Creative Product
Directly for end customers Support other industry
Performing arts, games, visual through creative activities
arts, music, movies, crafts Advertising, design, architect
ure, publishing, R &
D, software, Television, Radio

4. Creative Industry in Indonesia
 7,25% contribution to GDP 2010
 IDR 157,488 trillion
 Employing 8,5 million workers
 National Net Trade Contribution of 57,83%
 114.989 trillion
 Action Program in Inpres No 6/2009
 27 Ministries/governmental bodies
 Creative economy development 2009-2015
 October 2011  Minister of Tourism & Creative Economy: Mari Elka Pangestu

5. Indonesia Kreatif
 a working group for creative economy development initiated by
Indonesian Trade Ministry in 2010
 Primary role as a hub agency, facilitator, and public outreach program
in the development of creative economy of Indonesia.
 The program employs volunteers who have been involved in the
initiation of the creative economy development of Indonesia since
2006.
 3 main programs
a. Creativepreneur (creation and capacity building program)
b. Creative City (creation and development of creative cities program)
c. Creative Network, program for the creation and development of
networks between creative leaders, creative
businesses, communities, governments, academics, and investors as a
driving force of creative economy both within and outside the country.

6. Indonesia Kreatif.Net
 online media for information, communication and education of the creative
economy in Indonesia for the creative economy stakeholders in Indonesia.
 The launch of this portal is a form of government intervention in providing
platform for creative sector in Indonesia and building creative preneurship and
creative network.This portal is expected in the future to not only function in
providing information, but rather to be a portal to grow activities of the
stakeholders within the portal.
 Its missions are:
To provide public education for creative Indonesia
As media for update information about developments in the creative sector
of Indonesia
To provide open access and promote creative actors Indonesia
To provides a meeting place for creative actors in Indonesia
To foster cooperation among creative actors in Indonesia

7. Indonesia Kreatif Website
Figure 1.Daily The twitter account of
activities of Indonesia Kreatif (@idkreatif)
Indonesia has 15,817 followers and
Kreatif counting as of March 13, 2012.
Facebook page
As per March 2012, there
are 9,597 followers of
Indonesia Kreatif
Facebook page which was
initially created in August
30, 2009.
most popular article in
the Creativepreneur
section now (as March
13th, 2012) is “Modal
Dengkul Jadi
Entrepreneur?Yang
penting Action!”

8. Quadro Helix & Creative Economy
COMMUNITY
Triple Helix Model Quadro Helix Model
Etzkowitz and Leydesdoff (200O) Anggoro and Tjakraatmadja (2010)

9. Contribution of Quadro Helix
Academics Business Government Community
• university as an • Profit-oriented • Government type of • non-profit organizations
academic institution or corporation and player has the role of that consist of
the student organization enterprise both initiator and volunteers with similar
from the particular • Their role is usually as a sponsor hobbies or visions
university itself, or it sponsor for the event; • Government based • role of event initiator. In
could be collaboration of business players often events have tendencies an event, communities
both sides. have a role as the to enhance the tend to seek funding
• Academics usually initiator development of local or from business or
initiate and national wisdom such as government category
accommodate student- traditional culinary
based events like poster competition, nationality
design based book
competitions, design launching, SME product
award, and student film photo competition, and
festival. national scale fashion
event
As per March 13th, 2012, there are 34 articles that contributed by 7 academic institutions, 18 creative
business entities, 15 government institutions and 28 creative communities and actors. The articles
serve mutualism interaction, win-win collaboration among the parties and the website visitors.

10. RESULT FROM SMALL PRIMARY DATA GATHERING
 Online questionnaire to 30 potential respondents that works professionally in
creative sectors and got answers from 24 respondents
 4 questions:
1) Do you ever hear of Indonesia kreatif.net? If yes please continue, if
no, please go to question number 4
2) What do you see from IndonesiaKreatif.Net?
3) Do you get any benefit from IndonesiaKreatif.net?
4) How do you communicate and get connected with your clients, colleagues
and public in your profession?
 Result
- From 24 respondents, only 4 people said they know Indonesia Kreatif.Net.
One of them wrote that he got benefit from one of its content, the Showcase
of Indonesia Kreatif that displayed his product (traditional digital music) that
rated as the best product in the website. The other three said almost the same
that they got the information about creative events, creative entrepreneurs
and interesting articles about creative industry in Indonesia, but not yet gain
more valuable benefit.
- While other twenty respondent said they never heard of the website, even
though they claimed that they also use websites, social network and other IT
application in their effort to communicate with clients, colleagues and public

11. Conclusion
Simatupang (2009)
4 pillars that construct value chain of creative
industries:
(1) creative and entrepreneurial education that
encourages creative strata of educated and
skilled people who utilize their talents and
knowledge to produce creative products and
services;
(2) existence of adequate infrastructure that
facilitates creative
creation, production, deployment, and the
demand for products and services;
(3) national innovation system and cities that
consist of a network of cooperative
colleges, research
centers, companies, consultants and other
agencies in developing competitive product
and services;
(4) central and local government agencies that
create a supportive climate that allows the
mobilization and efficient allocation of
Creative Connectivity created by IndonesiaKreatif.Net resource and incentive to encourage
creativity and knowledge utilization.
The existence of IndonesiaKreatif.Net has valuable contribution in creating these four pillars to
reach the ultimate goal of the development of creative industry in Indonesia which is to create
prosperity for the country

12. References
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13. Thank you..