Секрет успеха Clash of Clans
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Презентация выступления Supercell на Winter Night.
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Секрет успеха Clash of Clans
- 1. Clash of Clans: Secrets of Success Michail Katkoff michail.katkoff@supercell.net twitter: @m_katkoff blog: deconstructoroffun.blogspot
- 2. Michail Katkoff Masters Degree in International Business Born: Leningrad, USSR Да, я говорю по-русски 2010 2012 2013
- 3. Topics 1. Our Games 2. Clash of Clans 3. From the Concept to the Launch 4. The Elixir of Success Q&A
- 4. Supercell Founded in June 2010 by a small team of game industry veterans $15M of funding +70 people, offices in Helsinki and San Francisco
- 5. Our Games Tablet First Free-to-Play Social
- 8. an Interdependent 6 Days to 30min to Train Construct Economy 4 Days to for Gold - Gold Upgrade Town Hall Upgrade Gold Upgrade Barracks Storage 1 Days to 4 Days to Construct Construct 5 Days to for Gold 1 Days to for
- 11. Pre Production Benchmark Gameplay Discover Vision & Theme Fit to an iPad
- 12. Production
- 15. Soft Launch Tools First Time Flow Economy User Interface Step 1 Step 2 Step 3 Step 4 2 Months
- 16. Updates
- 18. 1. Compact Teams Programmers QA Specialist Game Artists Data Scientist Product Lead
- 19. 2. Empower the Team Our own experience Analytics Community
- 20. 3. Play your game
- 21. 4. Interact with your Players Listen to our players
- 22. Спасибо Michail Katkoff michail.katkoff@supercell.net twitter: @m_katkoff blog: deconstructoroffun.blogspot The Success Factors 1. Compact Team 2. Empower the Team 3. Play your Game 4. Interact with your Players
Notes de l'éditeur
- How many of you have played and are playing?
- Go thriugh the core loop
- Talk about interdependable economyGold Storage Level 6 = 1 day (building time) + gold collection 1 dayTown Hall Level 7 = 6 days (building time) + gold collection 4 daysBarracks Level 9 = 4 days (building time) + gold collection 5 days
- Visual progress
- Break down development of the game into 4 stages
- 1. Benchmark gameplayCompany demo: multiplayer running on a serveriPad first strategy: A lot of games on iPad were clearly ports. Good graphics but bad framerate and travian,
- Prove funTeam of fiveCompany beta on internal servers
- Appeal to both Casual and Experienced players.What the team eventually settled on was a mixture of realism, and a "super-deformed, Japanese style” (Pixar + Capcom)Discovering that perfect mixture of both casual and realism in the visuals was key to pulling in a wide range of players
- Soft launch- first metrics, funnel (2kk)Paljonmuutoksia, training ui, tweaks, economy, shields, clan pointsFirst time flow (hand helpers)Troop balance tweaking6kk pelattu, parhaita, tiputtimeidätleaderboardilta > surpise on the competitivnessGrossing Lists:iPad 10 days to top 10:Global launch on Aug 3 > Aug 14 in Top 10 games & little over a month till 1stiPhone:Global launch on Aug 3 > Aug 31 in Top 10 games & 1.5 months till 1st
- Keep the game simple for new playersAdd new content for veteran playersKeep the equilibrium of the gameBattle simulationsPlay the game and interact with playersBattle replaysTasainenparannusMetrics to validate
- Zero buraucracy, start of super small, prove concept, prove fun, start growing, ei design
- Give team the chance to make the decisions. No dedicated designers. Experienced team comes with solutions and solves them in sprintsOman mukavuusalueenulkopuolellaMontaroolia
- The amount of time we spend time spending our games is truly greatEnnenbeettaa, kaikkibalanssitehtiinpelaamalla – played till death > balanssikäyttäjillä