This document discusses Qualcomm's software tools that can help developers differentiate their mobile apps. It outlines tools like Vuforia for augmented reality, AllJoyn for peer-to-peer connectivity between devices, and Snapdragon SDK for advanced image processing, audio/video, and graphics. The document promotes Qualcomm's tools for creating immersive experiences across gaming, advertising, education and more. It directs developers to Qualcomm's website for resources to accelerate development of next-generation mobile content.

1. Differentiating Your
App Using Qualcomm’s
Software Tools
Ecosystem Overview
Dr. Bernd Schulze
Director, Business Development

2. ™
Snapdragon Processors.
An absolute powerhouse.
Apps with unmatched reach.
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3. Snapdragon Processor Technology Leadership
Across Devices
50+ 420+ 400+ 30+
Manufacturers Devices Designs Tablets
Shipping Announced In
with Development
Qualcomm
175+ Snapdragon S4 Designs In Development
Source: Qualcomm data.
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4. Experiences Sell Devices
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5. The Future of Mobile Experiences
More Proximal communications and multi-screen experiences
Augmented Reality becomes the norm
Contextually aware apps
More real-time, complex computer vision apps
Navigation and location aware services move indoor
Home theater like audio experiences
Richer Gaming
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6. Differentiating Your App Using Qualcomm’s Software Tools
Vuforia™ AllJoyn™ Fluence™ PRO
FastCV™ Snapdragon™ SDK
Augmented Reality Peer-to-Peer Surround Sound Computer Vision Facial Processing
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7. AllJoyn™ Designed to Seamlessly Discover and Connect
Proximal Devices in New and Exciting Ways
Entertainment Multi-Screen Social
Experiences Experiences Experiences
AllJoyn unleashes a whole new set of user experiences that
span across mobile, tablets, PCs, TVs and more by abstracting
all the complexity of P2P networking from developers
AllJoyn is an open source project for mobile software being driven out of Qualcomm Innovation Center, Inc
(QuIC), a subsidiary of Qualcomm Incorporated that focuses on open source development.
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8. Vuforia™ Brings a New Dimension to Mobile
Experiences Through the Use of Augmented Reality
Educational &
Gaming and Play Advertising & Media
Instructional
Ability to check out the Creating engaging consumer Making curriculums
action from any angle; experiences at the point of 3-dimensional; using your
making toys come to life advertising, point of sale, device as a user manual
and point of use
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9. Snapdragon SDK Allows Developers to Unleash the
Next Generation Mobile Experiences
Advanced Image Processing Adreno™ Gfx/Gaming Geofencing
Contextual Awareness Sensor Gestures Indoor Position
Location Audio – Video Chat Geofencing Sensor Gestures Adreno™ Graphics
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10. The Tools and Resources
Developers Need to Succeed
developer.qualcomm.com
DEVELOP DISTRIBUTE DOWNLOAD DISCUSS
Early access to leading edge APIs
and next generation features
Accelerate development time
for next-gen content
Create and optimize applications
Technical optimization support | SDKs | APIs | Sample Code | Guides and Tutorials | Developer Forums | Blogs | Discovery
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11. All data and information contained in or disclosed by this document is confidential and proprietary information of Qualcomm Incorporated and all
rights therein are expressly reserved. By accepting this material the recipient agrees that this material and the information contained therein is to
be held in confidence and in trust and will not be used, copied, reproduced in whole or in part, nor its contents revealed in any manner to others
without the express written permission of Qualcomm Incorporated.
©2012 Qualcomm Incorporated. All rights reserved. Qualcomm and Snapdragon are registered trademarks of Qualcomm Incorporated.
All the trademarks or brands in this document are registered by their respective owner.
QUALCOMM Incorporated, 5775 Morehouse Drive, San Diego, CA 92121-1714