Digital Strategy between Communicating Strategy and Strategic Communication
Open Strategy: Mehr als Crowdsourcing von Ideen?
1. Open Strategy
Mehr als Crowdsourcing von Ideen?
Leonhard Dobusch
Freie Universität Berlin – Fachbereich Wirtschaftswissenschaften
Summit of Newthinking
15. November 2012
2. Von Open Strategies zu Open Strategy
Open Strategy bei Wikimedia
Open zwischen Crowd und Community
7. Open Strategies
Public Crowd Community
Transparenz
Senden Empfangen Verhandeln
closed open
8. Open Strategies
Crowd Community
Community structure of modules in the apache project
Public tasks of surveying and classify craters on Mars. González-Barahona et al., 2004
Kanefsky et al., 2001
Beispiele aus: Müller-Birn, C.: How applicable are conditions for success in online peer-production communities for scientific communities?
Invited Talk. Institute for Research Information and Quality Assurance, 11/2012
10. “ “Inclusion and transparency do not extend
to the transfer of decision rights with
regard to strategy: openness refers to the
sharing of views, information and
knowledge, not a democracy of actual
decision making.”
” Whittington et al. (2011)
14. “Imagine a world in which every single
human being can freely share in
the sum of all knowledge.”
15. Wikipedia Autoren mit >5 Edits/Monat
Bild: http://www.theatlantic.com/technology/archive/2012/07/3-charts-that-show-how-wikipedia-is-running-out-of-admins/259829/
21. transparent
"
Wiki-basierte Transparenzzone
"
Technologisch
erzwungene Transparenz
Bereich transparenter
intransparent
Strategiefindung
Bereich intransparenter
Strategiefindung
Vorbereitung Crowdsourcing Verdichtung Finalisierung
t"
Aus: Dobusch, L./Müller-Seitz, G. (2012): Strategy as a Practice of Thousands? The Case of Wikimedia. Arbeitspapier
23. “ New Internet-based systems present new
opportunities for production based on a
multitude of individuals, working in a
lightweight peer production, contributing
small units of time and effort toward a
common cause, as well as for groups of
select individuals to work together in a
heavyweight peer production,
contributing repeat amounts of time and
energy toward a negotiated outcome in
”
support of a common cause.
Caroline Haythornthwaite (2009)
24. Crowd Community
Atomistisch Interdependent
Unabhängig Beitragstyp Reziprok
Regelbasiert Verhandelt
Zentrale Vorgaben Netzwerkstruktur
Geringe Einstiegshürde Governance Höhere Einstiegshürde
Quantitativ Qualitativ
Ideensammlung Strategie-
Priorisieren
Ideenbewertung Prozess Entscheiden
Tabelle nach: Müller-Birn, C.: How applicable are conditions for success in online peer-production communities for scientific communities?
Invited Talk. Institute for Research Information and Quality Assurance, 11/2012
25. Fazit
Open ist nicht gleich Open
Open Strategy braucht geeignete Tools
Open Strategy erfordert Kombination
von Crowd- und Community-Logiken