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Social Media Intelligence

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Leoni Rahmawati
Leoni Rahmawati

Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media. All in real-time. Social media is the world’s largest focus group with millions of participants sharing their unbiased thoughts each day. With this massive data set, businesses now have the power to mine and further understand consumer opinion and slice and dice data by gender, age segmentation and location.

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www.dot.co.id Social Media Intelligence For Marketing Campaign
Marketing Nowadays Word Of Mouth Internet Technology www.dot.co.id
Word Of Mouth › MOST EFFECTIVE › MOST POWERFUL › MOST INFLUENTIAL › LEAST expensive ›  Based on research by Osterman Research ›  Source : http://EzineArticles.com/6369450 www.dot.co.id
Word Of Mouth www.dot.co.id
Word Of Mouth www.dot.co.id
Internet Technology ›  58% Indonesian use Internet ›  Handphone, tablet, handheld devices ›  Getting cheaper ›  Internet is the largest communication medium ›  People still prefer to talk face to face, but Internet enable the information to spread fast around the world. www.dot.co.id
Internet Technology www.dot.co.id
Internet Technology The Market is Huge still growing www.dot.co.id
Indonesian Lifestyle everything is about friends and location www.dot.co.id
Market Growth 240.2 million Indonesia's Internet Users 12.5% of the population Growth Eat PrayTweet 1,150% www.dot.co.id
Internet Technology Mobile Phone or Social Tool? www.dot.co.id
Data Package Promo www.dot.co.id
Data Package Promo www.dot.co.id
What is Social Media? ›  Media for socializing ›  Share: ›  Opinions ›  Thoughts ›  Experiences ›  Information ›  Viral Marketing www.dot.co.id
Why would people have conversation on Social Media about you? ›  They Love you ›  They Hate you ›  They were asked Opinion about you ›  Their Community is talking about you www.dot.co.id
Why Corporate needs Social Media? What you say is more important than what advertising agencies say www.dot.co.id
Why Corporate Food?? Or a way for your customer to tell their stories? www.dot.co.id
www.dot.co.id Engagement
Conversations www.dot.co.id
How Popular is Social Media globally? www.dot.co.id
Impacts of Social Media how social media transforms the way we do business www.dot.co.id
Impacts of Social Media #1 increase followers, friends, and shares www.dot.co.id
Impacts of Social Media #2 credible forms listening each others increase brand awareness www.dot.co.id
Impacts of Social Media #2 Word Of Mouth Viral Marketing increase brand awareness www.dot.co.id
Impacts of Social Media #3 stand out from competitors www.dot.co.id
How Potential is Social Media? stand out from competitors www.dot.co.id
#1 It’s always TICKING like your heart BEATING stand out from competitors www.dot.co.id
#2 •  AMAZING growth rate stand out from competitors www.dot.co.id
#3 •  VAST number of users •  The Charasteristics of users that PERFECT FIT with your business www.dot.co.id
#4 Internet Users in Indonesia rising significantly at 32% on 2010 www.dot.co.id
#5 The Accessibility www.dot.co.id
Benefits of Social Media? stand out from competitors www.dot.co.id
#1 Half respondents in a research said that ‘LOW COST’ was the main benefit stand out from competitors www.dot.co.id
#2 The facebook fans SPENT MORE than the non-facebook fans www.dot.co.id
#3 Using socmed marketing INCREASING ROI www.dot.co.id
#4 Once customers get engaged in Social Media their MINDSET on your brand/s tend to be POSITIVE www.dot.co.id
Social Media stand out from competitors www.dot.co.id
Social Media Strategy www.dot.co.id
www.dot.co.id
Which Social Media Fits You? www.dot.co.id
Which Social Media Fits You? Customer   Brand   Traffic   SEO   Communica.on   Exposure   www.dot.co.id
What’s Crucial? www.dot.co.id
What’s Crucial? Content Quality is Crucial! Quality NOT Quantity www.dot.co.id
KPIs measurements www.dot.co.id
Analysis  Strategy   Brand Awareness   Social  Media   Current Digital   Campaign   Future Track number of Followers, Fans, Mentions, Post, Klout Track number of Followers, Score Fans, Mentions, Post, Klout Score www.dot.co.id
Data   Klout Score Your popularity on Social media (esp. Twitter) doesn t only depend on number of followers but also the contents, influence level and audience engagement level. www.dot.co.id
Data   www.dot.co.id
Data   www.dot.co.id
Data   www.dot.co.id
Data   www.dot.co.id
Why Choosing DOT? Social  Media  Strategies   www.dot.co.id
1.  Based  on  Real  Data   Reports Analytics Tools www.dot.co.id
2.  Adap;ve  Strategy   Current Tracking Campaigns Reports Conditions Analytics Tools Feedbacks www.dot.co.id
3.  Customized  Campaigns   1. Based on your line of business 2. Based on the product type 3. Based on the campaign goals www.dot.co.id
4.  Recommenda;ons    More   Targeted  campaigns   1. Recommendation based on the report of previous campaigns. 2. Suggest more targeted future campaigns based on previous campaigns. www.dot.co.id
Thank You ! www.dot.co.id

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Social Media Intelligence

  • 2. Marketing Nowadays Word Of Mouth Internet Technology www.dot.co.id
  • 3. Word Of Mouth › MOST EFFECTIVE › MOST POWERFUL › MOST INFLUENTIAL › LEAST expensive ›  Based on research by Osterman Research ›  Source : http://EzineArticles.com/6369450 www.dot.co.id
  • 4. Word Of Mouth www.dot.co.id
  • 5. Word Of Mouth www.dot.co.id
  • 6. Internet Technology ›  58% Indonesian use Internet ›  Handphone, tablet, handheld devices ›  Getting cheaper ›  Internet is the largest communication medium ›  People still prefer to talk face to face, but Internet enable the information to spread fast around the world. www.dot.co.id
  • 7. Internet Technology www.dot.co.id
  • 8. Internet Technology The Market is Huge still growing www.dot.co.id
  • 9. Indonesian Lifestyle everything is about friends and location www.dot.co.id
  • 10. Market Growth 240.2 million Indonesia's Internet Users 12.5% of the population Growth Eat PrayTweet 1,150% www.dot.co.id
  • 11. Internet Technology Mobile Phone or Social Tool? www.dot.co.id
  • 12. Data Package Promo www.dot.co.id
  • 13. Data Package Promo www.dot.co.id
  • 14. What is Social Media? ›  Media for socializing ›  Share: ›  Opinions ›  Thoughts ›  Experiences ›  Information ›  Viral Marketing www.dot.co.id
  • 15. Why would people have conversation on Social Media about you? ›  They Love you ›  They Hate you ›  They were asked Opinion about you ›  Their Community is talking about you www.dot.co.id
  • 16. Why Corporate needs Social Media? What you say is more important than what advertising agencies say www.dot.co.id
  • 17. Why Corporate Food?? Or a way for your customer to tell their stories? www.dot.co.id
  • 18. www.dot.co.id Engagement
  • 20. How Popular is Social Media globally? www.dot.co.id
  • 21. Impacts of Social Media how social media transforms the way we do business www.dot.co.id
  • 22. Impacts of Social Media #1 increase followers, friends, and shares www.dot.co.id
  • 23. Impacts of Social Media #2 credible forms listening each others increase brand awareness www.dot.co.id
  • 24. Impacts of Social Media #2 Word Of Mouth Viral Marketing increase brand awareness www.dot.co.id
  • 25. Impacts of Social Media #3 stand out from competitors www.dot.co.id
  • 26. How Potential is Social Media? stand out from competitors www.dot.co.id
  • 27. #1 It’s always TICKING like your heart BEATING stand out from competitors www.dot.co.id
  • 28. #2 •  AMAZING growth rate stand out from competitors www.dot.co.id
  • 29. #3 •  VAST number of users •  The Charasteristics of users that PERFECT FIT with your business www.dot.co.id
  • 30. #4 Internet Users in Indonesia rising significantly at 32% on 2010 www.dot.co.id
  • 31. #5 The Accessibility www.dot.co.id
  • 32. Benefits of Social Media? stand out from competitors www.dot.co.id
  • 33. #1 Half respondents in a research said that ‘LOW COST’ was the main benefit stand out from competitors www.dot.co.id
  • 34. #2 The facebook fans SPENT MORE than the non-facebook fans www.dot.co.id
  • 35. #3 Using socmed marketing INCREASING ROI www.dot.co.id
  • 36. #4 Once customers get engaged in Social Media their MINDSET on your brand/s tend to be POSITIVE www.dot.co.id
  • 37. Social Media stand out from competitors www.dot.co.id
  • 40. Which Social Media Fits You? www.dot.co.id
  • 41. Which Social Media Fits You? Customer   Brand   Traffic   SEO   Communica.on   Exposure   www.dot.co.id
  • 43. What’s Crucial? Content Quality is Crucial! Quality NOT Quantity www.dot.co.id
  • 45. Analysis  Strategy   Brand Awareness   Social  Media   Current Digital   Campaign   Future Track number of Followers, Fans, Mentions, Post, Klout Track number of Followers, Score Fans, Mentions, Post, Klout Score www.dot.co.id
  • 46. Data   Klout Score Your popularity on Social media (esp. Twitter) doesn t only depend on number of followers but also the contents, influence level and audience engagement level. www.dot.co.id
  • 51. Why Choosing DOT? Social  Media  Strategies   www.dot.co.id
  • 52. 1.  Based  on  Real  Data   Reports Analytics Tools www.dot.co.id
  • 53. 2.  Adap;ve  Strategy   Current Tracking Campaigns Reports Conditions Analytics Tools Feedbacks www.dot.co.id
  • 54. 3.  Customized  Campaigns   1. Based on your line of business 2. Based on the product type 3. Based on the campaign goals www.dot.co.id
  • 55. 4.  Recommenda;ons    More   Targeted  campaigns   1. Recommendation based on the report of previous campaigns. 2. Suggest more targeted future campaigns based on previous campaigns. www.dot.co.id