6. Planning your multimedia
l Successful multimedia are
built from a plan and they
are successful because of
the plan
l It may save time, money,
effort and lots of potential
agony.
l 80% planning and 20%
production
7. Phases of Multimedia Development
l Planning your multimedia product
l Develop the multimedia product
l Implement the multimedia presentation
8. Planning the multimedia
l Develop the design strategy
l State the purpose
l Identify the target audience
l Develop specifications
l Create wireframes and storyboards
l Determine the organizational structure
l Design the navigational structure and user
interface
9. Develop multimedia presentation
l Develop the structure behind presentation
l Create the multimedia elements
l Add the content
l Write additional scripts
10. Understanding the Design Strategy
l To ensure the success of your multimedia
product, all the people involved in its
creation should collectively develop a design
strategy
l It will help ensure that your multimedia
evolves into a product that effectively
achieves its purpose for the intended
audience
11. Purpose of your multimedia
l Before building your presentation, the
purpose must be clearly stated and pervade
the planning documents
l The purpose is defined further by the goals
and objectives.
l Goals and objectives will guide the
development process
12. Sample Purpose Statement
l “The Website will give students access to all
course requirements including a syllabus, list
of assignments, due dates, and staff
information. In addition, students will be able
to communicate with one another via chat
and e-mail as well as post messages to
shared discussion board”
13. Target Audience
l A multimedia presentation must always be
designed with the target audience in mind.
l If you do not consider your audience in
planning, your presentation will flop.
l It is more important to focus on the user and
what the user wants that to focus on what
you, the designer think is cool
14. Multimedia Product Categories
l Static
They are often designed to promote or
provide information
l Dynamic
Provides information and offer some form of
interactivity such as e-mail, searches,
questionnaire, and order processing
15. The purpose and target audience
largely determine the…
l Tone (ex. Humorous, serious, light, formal)
l Approach
l Metaphor (Theme)
l Emphasis
17. Client Analysis
l Business analysis
l Stakeholder analysis
l Client’s or Company’s
goals
18. Business Analysis
l Their core busines?
l Their market & market position?
l They preceive?
19. Stakeholder Analysis
l Process of systematically gathering and
analyzing qualitative information to determine
whose interests should be taken into account
when developing and implementing a
multimedia product
24. Client’s or Company’s Goals
l Publicity or Online Advertising
l Online Retailing
l News and Information
l Education
l Community
l Art
l Entertainment
26. Content Analysis
l Text
l Images : Photo, Logo, Symbol, Icon,
Tables, Chart, Illustration
l Audio : Podcast, Sound Effects, Ambient,
Alerts
l Video : Streaming or Non Streaming
27. Interface Analysis
l Interaction Flowcharting
l Real-World User Scenarios : How would
person X expect this information to be
organised. Does person Y find this layout to
be stimulating, based on our demographic
findings?
l Usability Analysis : Standard support,
Accessibility, Cross-platform support
29. Organizational Types
l Hierarchical
l Alphabetical
l Sequential (reading, completing task, etc)
l Chronological
l Matrix
l Organic (just add content as you go)
l Random
30. Visual Design
l Screen Layouts
l Graphic designer usually build these by
creating: Theme, Mood, Style,
l Takes interface design and structure into
consideration